For sellers afloat on Amazonian waters, here’s how to sail into the shark-infested depths, break your oars and smash a hole in your boat.
This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy.
It’s Q4, in case you hadn’t noticed! Every Amazon seller is scrambling to get as much inventory sold as possible, as quickly as possible.
Who has time to reply to performance notifications as soon as they come in? Do you have a spare moment to dig for invoices, if Product Quality teams come calling for proof of authenticity? What if a notice of claimed infringement comes in, when a brand tells Amazon that you’ve violated their intellectual property rights?
If you’re not well-versed in any of these processes, you’ll probably disregard the messaging for the time being. At most, you’ll delete your listing for that product, maybe even pull the inventory out of FBA. Problem solved, right? At least for now?
Not anymore, and definitely not at this time of year. Last week, Leah McHugh and I got together for a Facebook Live Q&A to tackle the most common suspension causes happening right now. Our audience had a lot of first-hand experiences to share, and one thing was crystal clear: if you want to get suspended, some ways will get you there in no time at all.
We have published many articles about eBay over the years. In this roundup we have pulled together some of our most relevant posts for eBay sellers.
We have categorized them to make it easy to find what you’re looking for:
- Seller Stories
You can also find out who The World’s Top eBay Sellers are, last updated in September 2018.
Photo: Used by kind permission of S. Pines. All rights reserved.
UPDATED: This post has been updated in November 2018. Many thanks to ecommerce intelligence firm Marketplace Pulse for their help with the data.
Here’s the third edition of the world’s top 1,000 Amazon marketplace sellers, updated from our last edition published in 2016. There’s a breakdown for each of the thirteen Amazon marketplaces, and additional data on cross-border trade across Europe and North America.
We also publish a list of the world’s top eBay sellers.
Amazon private label sellers can get everything from market research and analytics to PPC ad management and email automation in one tool.
Most Amazon private label sellers have the same needs, and follow the same process. It starts with detailed market research, so the products you source will have the best possible chance of succeeding.
Even with great products, success doesn’t just happen by accident. Building sales momentum usually takes a lot of advertising, and asking customers for product reviews.
But how do you know if all your marketing efforts are working? You’ll need to monitor your search ranking, sales and profitability to find out. Once orders are flowing, you’ll need to plan when to restock and how many units to buy, or sales will come to a dead stop.
Market research. PPC ads. Review requests. Search rank. Reporting. Restocking. It’s a lot to think about. Many sellers use software to manage and automate each of these tasks, and end up using 5-10 separate apps, each with their own monthly subscription to pay.
ManageByStats, or MBS, takes a different approach. It’s one system which covers just about everything an Amazon private label seller needs.
Philip Murphy covers finding a manufacturer, following the regulations, protecting your brand, handling restrictions, managing inventory & more.
This post is by Philip Murphy, Digital Marketing Manager for Private Label Sk.in, a skin care manufacturer for private label brands.
The advantages of selling private label skin care products on Amazon are substantial. But to succeed, you have to work through some of the challenges that go along with being on the world’s largest ecommerce site.
Yes, you will have immediate exposure to an enormous market, but you will also have to contend with strong competition, tough policies imposed on sellers, and – when using Fulfillment by Amazon (FBA) – potential inventory issues.
Fortunately, most of these challenges and others can be handled with research, planning, and diligence.