Amazon Shopper Survey Results: Four Insights For Amazon Sellers

We look into how Amazon customers really buy, from a survey of over 2,000 shoppers, and pick out the most important findings for sellers.

Amazon shopper survey results

Ecommerce agency Goat Consulting asked over 2,000 Amazon.com users about how they shop, with questions ranging from product research and brand preferences to the importance of price, reviews, images and advertising.

With the help of Will Tjernlund, Goat’s CMO and a successful Amazon seller in his own right, we’ve drawn out four of the most important findings for Amazon sellers. 

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Selling to the USA? Here’s How To Get Paid Faster and Save on Currency Exchange

Payability and OFX have teamed up to offer a streamlined global cash flow solution and preferential rates for cross-border marketplace sellers.

Payability OFX Scale Your Cross Border Business

A new global partnership provides online sellers with next-day payments from their U.S. marketplace sales, and big savings on currency conversion when they bring these sales proceeds back home.

On one side of the partnership is Payability’s Instant Access service. This provides next-day payments from marketplace sales, covering Amazon, Walmart, Newegg, Tophatter, Jet.com and MoreCommerce. Instead of payments taking weeks, online sellers can receive payments each day.

On the other side is OFX, with their Global Currency Account. This provides local currency accounts in U.S. dollars, British pounds, Euros, Canadian dollars, Australian dollars and Hong Kong dollars. Sellers can pay international suppliers directly from their account balance, or transfer funds home at exchange rates which offer significant cost savings.

The two services work in tandem to help sellers accelerate their cash-flow and bring more money back home. They can make more frequent stock purchases, pay suppliers more efficiently, and just grow faster overall.

Here’s everything you need to know about the new partnership between Payability and OFX.

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How to Find Trends and Create Trending Products to Sell on Amazon

Products that piggyback on popular trends can generate amazing sales quickly, but timing is everything and other sellers don’t always play fair.

Boy holding fidget spinners

This post is by Pilar Newman, an eleven year Amazon seller veteran who runs her business full-time while traveling the world. Pilar provides ecommerce training on her website and YouTube channel.

Learning how to capitalize on fast-moving industry trends can significantly bump sales for any ecommerce seller.

It’s an opportunity that sellers such as myself seek out like a hawk in order to quickly turn around products at some of the highest profit margins. This is especially true when one uses private labeling as a method to enter the marketplace, and ride the wave of a hot new trending item.

One of the easiest and fastest ways to profit from a trending item is to produce a secondary product relevant to the main item. This is often seen when the latest tech gadget is released, and a rash of new compatible accessory items erupt onto the marketplace.

But competition is very high when it comes to profiting from trending products, and you can’t just jump on the bandwagon and expect to be successful.

In this article I’ll tell you how I’ve made money from trends in the past, how you can identify hot products yourself, and my best tips and tricks for making the most profit with trending items. 

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4 Things Sellers Get Wrong About Importing from China

Here’s why some products might be best avoided altogether, and how to ensure suppliers fully understand your product requirements

Container ship about to hit iceberg

This post is by Maegan Burkhart, a Content Specialist at Asia Quality Focus.

Go to the listings for just about any type of product on Amazon and you’ll probably find a large portion of those goods are made in China. 

China is still the premiere manufacturing location for many importers, despite rising labor costs and recent trade tensions. Especially for inexperienced ecommerce sellers, it makes sense to start importing from China. It’s easier to find suppliers with the expertise to manufacture quality goods for overseas markets in China than elsewhere in Asia. 

But although ecommerce sellers have been importing from China for years, they still face many challenges with Chinese suppliers. Many misconceptions persist about how to import from China and effectively manage product quality there. 

Most misunderstandings with Chinese suppliers are a result of poor communication, unclear requirements and poor preparation. So here are some of the main things ecommerce sellers get wrong about importing from China. 

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6 Negotiation Strategies to Use With Your Chinese Suppliers

How to get better prices from your suppliers without sacrificing quality. Includes tried-and-tested email scripts that you can use straight away.

Chinese salesperson negotiating on phone

This post is by Jae Jun, a seven-figure Amazon seller and founder of Gorilla ROI, software that connects Seller Central data to Google Sheets.

You’ve found a brilliant product on Amazon. The scouting methods and tools show you that this is the one.

You’ve gone through the initial steps of:

  • Contacting multiple suppliers and requesting samples
  • Rigorous sample testing
  • Narrowing it down to two suppliers based on the initial samples and price

At this point you are going to enter the negotiation stage as you don’t want to take the quoted prices at face value.

I’m going to share six simple strategies to help you negotiate and get better prices from your suppliers, without sacrificing quality and workmanship.

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