eBay Roundup 2018: Trends, Marketing, Tools, Problems and Seller Stories

eBay logo on building

We have published many articles about eBay over the years. In this roundup we have pulled together some of our most relevant posts for eBay sellers.

We have categorized them to make it easy to find what you’re looking for:

  1. Trends
  2. Marketing
  3. Tools
  4. Problems
  5. Seller Stories

You can also find out who The World’s Top eBay Sellers are, last updated in September 2018.

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The World’s Top Amazon Marketplace Sellers 2018

Worlds top Amazon sellers 2018
Photo: Used by kind permission of S. Pines. All rights reserved.

UPDATED: This post has been updated in November 2018. Many thanks to ecommerce intelligence firm Marketplace Pulse for their help with the data.

Here’s the third edition of the world’s top 1,000 Amazon marketplace sellers, updated from our last edition published in 2016. There’s a breakdown for each of the thirteen Amazon marketplaces, and additional data on cross-border trade across Europe and North America.

We also publish a list of the world’s top eBay sellers.

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ManageByStats: The All-In-One Operating System for Amazon Sellers

Amazon private label sellers can get everything from market research and analytics to PPC ad management and email automation in one tool.

Man working on computer on mountain

Most Amazon private label sellers have the same needs, and follow the same process. It starts with detailed market research, so the products you source will have the best possible chance of succeeding.

Even with great products, success doesn’t just happen by accident. Building sales momentum usually takes a lot of advertising, and asking customers for product reviews.

But how do you know if all your marketing efforts are working? You’ll need to monitor your search ranking, sales and profitability to find out. Once orders are flowing, you’ll need to plan when to restock and how many units to buy, or sales will come to a dead stop.

Market research. PPC ads. Review requests. Search rank. Reporting. Restocking. It’s a lot to think about. Many sellers use software to manage and automate each of these tasks, and end up using 5-10 separate apps, each with their own monthly subscription to pay.

ManageByStats, or MBS, takes a different approach. It’s one system which covers just about everything an Amazon private label seller needs.

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8 Steps to Sell Private Label Skin Care Products on Amazon

Philip Murphy covers finding a manufacturer, following the regulations, protecting your brand, handling restrictions, managing inventory & more.

Woman applying cream representing private label skin care products

This post is by Philip Murphy, Digital Marketing Manager for Private Label Sk.in, a skin care manufacturer for private label brands.

The advantages of selling private label skin care products on Amazon are substantial. But to succeed, you have to work through some of the challenges that go along with being on the world’s largest ecommerce site.

Yes, you will have immediate exposure to an enormous market, but you will also have to contend with strong competition, tough policies imposed on sellers, and – when using Fulfillment by Amazon (FBA) – potential inventory issues.

Fortunately, most of these challenges and others can be handled with research, planning, and diligence.

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Will It Fit My Car? Help Customers Buy The Right Part With myFitment

Timely and complete fitment data across every online sales channel reduces customer questions, grows sales and lowers returns.

Car exploded into parts representing fitment

The auto parts niche is unlike any other product category. A lot of the success or failure of selling auto parts comes down to the fitment data that you add to your products. Fitment or compatibility is the vehicle year, make, model, engine etc. that your parts and accessories fit.

Having fitment data that is accurate and complete, and in the right format for every marketplace, is crucial to success in this industry. Only people who know the auto parts business will appreciate all the technical complexities involved in that.

myFitment founder Adrian Klingel has been in the industry for twenty years, starting at CARQUEST Auto Parts in 1998. In 2003 he created Illumaware, the first software-as-a-service business in the automotive aftermarket for data management, with customers including Ford Motorcraft, Brembo, and many other enterprise manufacturers. Over the years, Adrian has also been involved in the creation of industry-standard data formats like PIES XML, and eBay’s own master vehicle list (MVL).

As a whole, the myFitment team has been sending fitment data to Amazon for ten years. In the last three years they’ve provided over 1.5 billion lines of fitment data for over 25 million listings to leading marketplaces and websites. So, this company doesn’t just know how fitment works, they know how to handle it at scale.

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