The Seller’s Guide to Amazon Sponsored Products

Amazon Sponsored Products

Getting your products noticed in Amazon’s crowded marketplace is a challenge. The Sponsored Products advertising program gets your products in front of more Amazon customers.

Here are 5 key principles to grow your business through Amazon’s Sponsored Products advertising program, whether you want to launch a new product, generate greater awareness for existing products, drive more traffic during seasonal promotions or protect a brand against competitors.

  1. Set your advertising goals
  2. Assess your competition’s advertising strategy
  3. Create campaigns by grouping similar product
  4. Use a mix of automatic and manual keyword targeting
  5. Analyze and optimize performance

More in the infographic below.

Amazon Sponsored Products Long

Thank you to The PROSPER Association and Marketplace Clicks.

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