Getting your products noticed in Amazon’s crowded marketplace is a challenge. The Sponsored Products advertising program gets your products in front of more Amazon customers.
Here are 5 key principles to grow your business through Amazon’s Sponsored Products advertising program, whether you want to launch a new product, generate greater awareness for existing products, drive more traffic during seasonal promotions or protect a brand against competitors.
- Set your advertising goals
- Assess your competition’s advertising strategy
- Create campaigns by grouping similar product
- Use a mix of automatic and manual keyword targeting
- Analyze and optimize performance
More in the infographic below.