All posts by Andy Geldman

About Andy Geldman

Andy is the founder of Web Retailer. He can be found on Google+, Twitter and LinkedIn.

eBay Promoted Listings: Your Top Ten Questions Answered

With Promoted Listings, eBay sellers can pay to jump to the top of the search results. How can sellers use these ads to best effect?

eBay Promoted Listings is a pretty simple advertising scheme.

You just choose which items to promote, and how much of the sale price you are willing to pay. eBay then boosts your items from their normal positions in the search results to the fourth or fifth spots from the top.

If a buyer clicks on a promoted item and goes on to buy it, you pay eBay the percentage you set, in addition to the usual final value fee. If the item does not sell, you pay nothing.

Despite its simplicity, there’s still a lot to think about with eBay Promoted Listings. How do you choose which items to promote? How much should you pay? Should you promote them all the time or just sometimes? When should you adjust the amount you’re paying?

Here’s the top ten questions we hear from sellers about Promoted Listings, and how to make sure you get the most out of every extra penny you give to eBay.

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FBA Fee Refunds: How to Get Reimbursed for Amazon’s Mistakes

You shouldn’t be paying for Amazon’s mistakes. Here’s how to check if you are paying more than you need to, and recover what you’re owed.

For Amazon sellers, FBA is hugely important. It lets you store your inventory in Amazon’s fulfillment centers while Amazon take care of shipping your orders and providing customer service. This streamlines your operation, making your business more streamlined and efficient. It also makes your products eligible for Prime, helping you grow sales.

Amazon are known for their industry-leading processes and sophisticated technology, so you are in good hands with FBA. But even Amazon make mistakes. With more than 2 billion marketplace items shipped through FBA per year, even a tiny percentage of errors really adds up. Those could be overcharging of FBA fees, lost inventory, incorrect customer refunds and more.

Amazon pick up some of those mistakes themselves, but others slip through the cracks. You could be owed money for issues that you know nothing about.

So how do you go about finding them and getting a refund? There are a number of methods, and we will cover them all here, including third-party services that automate the whole process for you.

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5 Ways Amazon Private Label Selling is Under Attack

Private labeling seemed like the perfect business model for the Amazon marketplace. But has the whole private label ethos now had its day?

Private labeling has long been seen as the golden child of business models for Amazon sellers. It allows you to create your own brand and a unique listing, then use some simple marketing methods to push it to success.

For a long time private labelers have had an open playing field to take advantage of the Amazon marketplace. However, a number of changes and challenges are making it increasingly difficult to prosper.

Competition is higher than ever, the market is oversaturated in many product categories, and it is becoming harder than ever to find new products. This has forced prices down and caused profit margins to shrink. Dirty tricks from some sellers are rampant and, overall, the marketplace today is far more aggressive and hostile than it once was.

In this article we discuss the changes which have most affected the Amazon private label business model. So much has changed, is it still possible to succeed as a private label seller?

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The 10 Step Amazon Selling Strategy for Brick-and-Mortar Retailers

Independent retailers don’t have to be the victims of Amazon’s success. Here’s how they can leverage their strengths to succeed on Amazon.

These days, as a business, you can’t really afford to not be selling through online marketplaces like Amazon. No matter what you sell or the size of your business, online marketplaces allow you to reach an even wider audience and increase your sales potential by accessing a global, 24/7 consumer market.

You may not have considered Amazon as a viable option for your business. There is a perception that Amazon only caters for low-priced goods from established brands, and ruthlessly squeezes independent businesses.

But Amazon relies heavily on its third-party sellers, accounting for over half of its sales volume. Over the years the Amazon marketplace has grown exponentially into a highly competitive business network with brands and retailers of all sizes. These aren’t suppliers to Amazon, they’re independent businesses selling directly to buyers.

This article is intended primarily for independent retail businesses who have not started using the Amazon marketplace. We’ll walk you through the best ways to leverage your strengths and create a successful strategy for selling on Amazon.

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15 Ways to Get Reviews on Amazon: Do’s, Don’ts and Maybes

Here’s every way to get more product reviews, from approved programs run by Amazon to prohibited methods that could get you banned forever.

For private label sellers and brand owners, getting positive product reviews on Amazon is crucial. Not only does it give shoppers confidence in the quality of your products, it plays a part in many of Amazon’s algorithms including the ranking of search results and the Amazon’s Choice badge. Reviews are hugely important to the success of Amazon sellers.

But Amazon has fought back against practices which undermine trust in the review system. Its most notable actions include the banning of incentivized reviews, the introduction of Verified Purchase reviews, and drawing up extensive policies on everything sellers can and can’t do. Amazon are being tougher than ever on what’s allowed, and will take harsh action on rule-breakers.

Here are all the different ways you can get Amazon product reviews. Only a few are completely safe, but also rather limited or expensive to access. Others are completely prohibited, but are still being used by sellers who are dishonest, desperate or naive. And many are in a grey area – if you stay within Amazon’s rules you should be safe, but it’s very easy to step over the line.

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