All posts by Chris McCabe

About Chris McCabe

Chris McCabe is a former Amazonian and founder of ecommerceChris.com. ecommerceChris shows Amazon sellers how to keep their accounts healthy, or, if the worst should happen, how to get their account back from a suspension.

Amazon Sellers Need to Stop Dropshipping and Arbitrage. Here’s Why.

Amazon is now suspending sellers before their first sale, and requesting evidence of authenticity. Some sourcing models won’t survive.

Man stuck in the desert

This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy.

Dropshippers and arbitrage sellers on Amazon can’t catch a break.

Things have changed in the last several months to make life even tougher for resellers trying to maintain a successful account. The number of sellers contacting me after they have been suspended due to a lack of adequate supply chain information has been multiplying every week.

We have tracked so many cases like this throughout 2019, that we now wonder why sellers continue to use these sourcing methods at all. Sellers like these, with weak supplier info or who lack invoices, need to modify their business models, and fast.

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Are Black Hat Sellers Winning the Battle on the Amazon Marketplace?

Seller sabotage and abuse are running wild. Here’s what’s happening, and what both Amazon and sellers need to do to bring it under control.

Hands out of the darkness

This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy.

Black hat seller behavior continues unabated in 2019.

We’ve seen spikes of listing hijacks and seller sabotage, mostly via loopholes exploited within Vendor Central. We’ve seen sellers inflating their positive reviews, but no action taken by Amazon’s Product Review Abuse (PRA) teams after they were reported.

There have been overnight spikes in negative reviews for products that had gone months without a single negative, clearly due to malicious targeting. When the impacted sellers report these fake reviews, Amazon’s ability to understand and act is often lacking.

Unauthorized changes are made to private label listings, resulting in chaos and lost sales for legitimate sellers. Competitors with barely any track record have been able to boost their profiles overnight with piles of positive “verified” reviews.

Just how bad is seller abuse on Amazon now? What does Amazon need to do to address the problem? What can sellers do to get Amazon to take effective action?

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Root Causes: The Key to a Successful Amazon Suspension Appeal

Understanding what Amazon wants when they ask for root causes can make or break your chances of reinstating your ASIN or account

Man found tree root cause

This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy.

Misunderstanding the cause of complaints that led to an account suspension is one of the biggest mistakes that sellers make, when they write their own Plan of Action. It may seem trivial at first glance, but if you don’t get the root causes right, Amazon’s investigator won’t even bother to look at your POA.

When Amazon asks you for the “root cause that led to the complaints” they really mean that: the ROOT cause. Tell them precisely what lies behind the complaints which led to the notification, as closely as you can.

Don’t quote back to them what a buyer said, or repeat Amazon’s opening paragraph. Many sellers do that, but you have to step forward and show some analysis. Here’s how to look beyond the symptoms and get to the root cause that Amazon asks for.

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Amazon Seller Account Health Check: Step by Step

Discover and fix problems with your selling account before Amazon does. Stay clean, deal with dirty competitors and prevent suspensions.

Amazon seller account health check

This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy.

Over the past four and a half years, we’ve worked with thousands of sellers facing the pain and anxiety of Amazon account suspensions and listing blocks. One constant remains: sellers will do anything in their power to avoid going through it all again.

What’s the best way to protect yourself from Amazon’s investigators poking around in your account? Identify threats before they do. If you find complaints about item quality, for example, then you can take remedial steps before it blows up into a major problem. Or if you are missing targets on key performance metrics, you can uncover and address the failures behind that.

The steps below will help you devise a complete plan for protecting your business and allow you to grow safely to larger revenue and higher sales, year over year.

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The Best Ways to Get Suspended From Selling on Amazon This Season

For sellers afloat on Amazonian waters, here’s how to sail into the shark-infested depths, break your oars and smash a hole in your boat.

Man in broken boat being circled by sharks

This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy.

It’s Q4, in case you hadn’t noticed! Every Amazon seller is scrambling to get as much inventory sold as possible, as quickly as possible.

Who has time to reply to performance notifications as soon as they come in? Do you have a spare moment to dig for invoices, if Product Quality teams come calling for proof of authenticity? What if a notice of claimed infringement comes in, when a brand tells Amazon that you’ve violated their intellectual property rights?

If you’re not well-versed in any of these processes, you’ll probably disregard the messaging for the time being. At most, you’ll delete your listing for that product, maybe even pull the inventory out of FBA. Problem solved, right? At least for now?

Not anymore, and definitely not at this time of year. Last week, Leah McHugh and I got together for a Facebook Live Q&A to tackle the most common suspension causes happening right now. Our audience had a lot of first-hand experiences to share, and one thing was crystal clear: if you want to get suspended, some ways will get you there in no time at all.

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