All posts by Chris McCabe

About Chris McCabe

Chris McCabe, is a former Amazonian and founder of ecommerceChris.com. ecommerceChris shows Amazon sellers how to keep their accounts healthy, or, if the worst should happen, how to get their account back from a suspension.

Root Causes: The Key to a Successful Amazon Suspension Appeal

Understanding what Amazon wants when they ask for root causes can make or break your chances of reinstating your ASIN or account

Man found tree root cause

This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy.

Misunderstanding the cause of complaints that led to an account suspension is one of the biggest mistakes that sellers make, when they write their own Plan of Action. It may seem trivial at first glance, but if you don’t get the root causes right, Amazon’s investigator won’t even bother to look at your POA.

When Amazon asks you for the “root cause that led to the complaints” they really mean that: the ROOT cause. Tell them precisely what lies behind the complaints which led to the notification, as closely as you can.

Don’t quote back to them what a buyer said, or repeat Amazon’s opening paragraph. Many sellers do that, but you have to step forward and show some analysis. Here’s how to look beyond the symptoms and get to the root cause that Amazon asks for.

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Amazon Seller Account Health Check: Step by Step

Discover and fix problems with your selling account before Amazon does. Stay clean, deal with dirty competitors and prevent suspensions.

Amazon seller account health check

This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy.

Over the past four and a half years, we’ve worked with thousands of sellers facing the pain and anxiety of Amazon account suspensions and listing blocks. One constant remains: sellers will do anything in their power to avoid going through it all again.

What’s the best way to protect yourself from Amazon’s investigators poking around in your account? Identify threats before they do. If you find complaints about item quality, for example, then you can take remedial steps before it blows up into a major problem. Or if you are missing targets on key performance metrics, you can uncover and address the failures behind that.

The steps below will help you devise a complete plan for protecting your business and allow you to grow safely to larger revenue and higher sales, year over year.

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The Best Ways to Get Suspended From Selling on Amazon This Season

For sellers afloat on Amazonian waters, here’s how to sail into the shark-infested depths, break your oars and smash a hole in your boat.

Man in broken boat being circled by sharks

This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy.

It’s Q4, in case you hadn’t noticed! Every Amazon seller is scrambling to get as much inventory sold as possible, as quickly as possible.

Who has time to reply to performance notifications as soon as they come in? Do you have a spare moment to dig for invoices, if Product Quality teams come calling for proof of authenticity? What if a notice of claimed infringement comes in, when a brand tells Amazon that you’ve violated their intellectual property rights?

If you’re not well-versed in any of these processes, you’ll probably disregard the messaging for the time being. At most, you’ll delete your listing for that product, maybe even pull the inventory out of FBA. Problem solved, right? At least for now?

Not anymore, and definitely not at this time of year. Last week, Leah McHugh and I got together for a Facebook Live Q&A to tackle the most common suspension causes happening right now. Our audience had a lot of first-hand experiences to share, and one thing was crystal clear: if you want to get suspended, some ways will get you there in no time at all.

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17 Days or 2 Strikes: Amazon Gets Tougher on Suspension Appeals

Amazon is testing a stricter policy on seller account suspension. The window for appeal and number of appeals can both be severely limited.

Baseball catcher representing failed Amazon suspension appeals

This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy.

I’ve seen a lot of changes in the past few months regarding how Amazon executes account suspensions and how they evaluate seller appeals for reinstatement.

Specifically, I’ve seen Amazon test out some new messaging to sellers who violated the terms of the Transparency program and those were suspended for inauthentic or counterfeit item complaints:

If you do not send an acceptable plan within 17 days, or after two unsuccessful appeals (whichever occurs sooner), we may not allow you to sell on Amazon.

If Amazon rolls this out across the board for all suspension types, it will be earth-shattering.

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Amazon Seller Support: What They Can and Can’t Do For Sellers

Chris McCabe explains how to get the most out of Amazon’s Seller Support team, and when calling them is the last thing you should do

Amazon Seller Support call center rep confused

This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy.

I’ve seen more than a few sellers expect big things and serious help from Amazon Seller Support, on life-or-death crises like account suspension. They usually come away disappointed after expending a lot of time and effort, simply because they failed to understand the nature of the beast before they started. There are a lot of things that Seller Support just can’t do.

Confusion over the inability to find help related to account performance problems tops the list of concerns, so I’ll tackle in detail what Seller Support actually does offers you as a seller. You’ll want to harness their skills in the best ways possible, and ignore them for areas they don’t cover.

So first, let’s delve into some basics around the Seller Support teams. Who are they, what do they do and where can you find them?

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