All posts by Guest Author

FedEx and UPS Shipping Contract Negotiations: Your Checklist to Getting Them Done Right

Ten hot tips from Brian Gibbs to make sure you don’t pay sky-high prices, when you sign up or renew your contract with FedEx or UPS

This post is by Brian Gibbs, President of Refund Retriever, a company which audits shippers’ FedEx or UPS accounts for late deliveries and billing mistakes, using their own in-house technology. They also help with contract negotiations, and provide a range of shipping reports to help sellers analyze their activity and get better prices.

What do most small businesses do when their shipping contract comes up for renewal? That’s right, they just resign themselves to rising prices and tougher terms, and sign on the dotted line.

It doesn’t have to be that way. Shipping is a competitive industry, and you can make carriers fight for your business. But how do you do that? FedEx and UPS each have very complicated contracts and it’s hard for online sellers to understand all the variables that exist within those terms.

Here’s how, through contract negotiations, shippers can lower their rates, reduce their shipping spend and improve profitability. There’s no reason for ecommerce merchants and online sellers of any kind to continue overpaying for freight and small parcel shipping.

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What Makes the Best Product to Sell on Amazon?

Jérôme de Guigné has found six key attributes for ensuring success on Amazon. Use them to source a product with bestseller potential.

This post is by Jérôme de Guigné. Jérôme is the founder of Amazon Made Simple and specializes in helping start-ups and traditional mid-sized global companies grow their distribution on and through Amazon.

Wouldn’t it be great to have a secret recipe to ensure success on Amazon?

Businesses often look at the products they already sell, or can buy from their suppliers, and try to figure out how to make them profitable on Amazon. Like trying to fit a square peg into a round hole, it will never work if you picked up the wrong item to begin with.

But what if we could reverse engineer the problem? If we can discover the traits shared by products that have been successful in the past, can we create a new product with all the right properties to be a future bestseller?

I believe we can!

There is an optimum size, price and context that has a much greater chance of success on Amazon than the average product from your catalog. I’ve helped many businesses succeed on Amazon over the last five years, and time and time again the products with the right attributes succeed, while others struggle to gain traction.

So what are those attributes that the best products have?

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How Optimizing Our Amazon Listings Boosted Our Conversion Rate by 10%

Andrew Maff explains how to optimize Amazon listing titles, descriptions, bullets and keywords to make a big impact on your business for free

This post is by Andrew Maff, Director of Marketing and Operations for Seller’s Choice, a full-service digital marketing agency for ecommerce sellers. Before joining Seller’s Choice, Andrew worked as the Digital Marketing Director for top Amazon seller Think Crucial.

If you sell products on Amazon, you’re probably wondering if there’s anything you can do to help increase your sales.

The good news is that tweaking your product listings has very tangible benefits in that regard. The bad news is that it’s going to take some very real effort and work on your part. While I worked as the Director of Marketing for Think Crucial, that was one of the biggest challenges that I faced.

Think Crucial had its own very successful ecommerce site and we wanted to have the same success on Amazon. We had over 2000 SKUs with 900 parent listings so we knew there was more potential for us. To accomplish our goals for our Amazon listings, I decided to focus on four concrete areas: product titles, descriptions, bullet points, and keywords.

The end result? Page views increased by 44%, sales by 30%, and conversion rate by an impressive 10%. That’s a lot of business impact. We optimized everything possible including images, titles, bullet points, product descriptions and on some listings, Enhanced Brand Content.
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Is It Time To Copy Chinese Sellers? Eight Tips For Amazon Sellers

Chad Rubin investigates a Chinese brand that has become one of Amazon’s most successful sellers. How have they achieved so much?

This post is by Chad Rubin, President of ecommerce business Crucial Vacuum, CEO of ecommerce ERP system Skubana, and board member of the PROSPER show for Amazon sellers.

Ever feel like your competition knows more than you?

One minute it’s going so well. You’re at the top of your product page on Amazon, reviews are flowing in and your biggest concern is getting the next batch of orders delivered on time.

But there’s a niggling worry. Little “what ifs” float around your head. What if a cheaper product comes along? What if I lose my supplier? What if the Chinese sellers catch on and start cutting out the middleman entirely?

Well, I’ve got some good news – it doesn’t matter what you’re worried about. Whether it’s low-priced competitors, direct-to-market manufacturers, or sources of new stock drying up.

In this post I’m going to explain why Chinese sellers are dislodging their rivals and dominating Amazon. I’m also going to show you exactly how they boost demand for their products, increase traffic and grow a following.

Sound good? Let’s dig in.

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A Competitor Destroyed My Amazon Selling Account. It Could Happen to Anyone.

An agency hired by my competitors targeted my business with false claims and malicious reviews to bring me down. They almost succeeded.

This post is by Mike Young, an online seller on Amazon and eBay based in London, England. Mike has a background in finance and IT and has investigated financial wrongdoing within the banking industry.

Everyone knows that competition on Amazon is fierce. But I didn’t realize just how fierce until my business lost 50% of its sales in one month, thanks to the black hat tactics of an “online marketing expert” hired by a competitor.

What started with a false claim of trademark infringement turned into policy warnings, a stream of fake negative reviews, and my suspension from selling on Amazon.

In this post, I’ll explain how my business was targeted, what tactics were used, and how I worked out who was behind the attacks.

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