All posts by Guest Author

Amazon PPC Ads: Everything You Need to Know

From costs and effectiveness to ACoS and optimization, Chris Rawlings answers all the big questions on Amazon Sponsored Products PPC ads.

Amazon PPC on notepad

This post is by Chris Rawlings, CEO and Co-founder of Judolaunch and JudoPPC.

Amazon is now the third-largest online advertising company in the U.S., earning an estimated $4.61 billion in ad sales last year, to place it behind only Google and Facebook.

That shows on the site, with sponsored ads featuring at the top, middle and bottom of many search results pages. These are Amazon’s flagship PPC ads, Sponsored Products.

Amazon PPC ads are more popular than ever, and becoming almost indispensable for businesses to launch and sell their products successfully. Here’s everything you need to know about these ads.

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Amazon Brand Registry: Everything You Need to Know

Brand Registry is powerful and sophisticated, but also complex and often misunderstood. Here are all the answers for brands and sellers.

This post is by Leah McHugh, an ecommerce consultant for ecommerceChris.com.

If you’re a brand owner selling on Amazon then you know that protecting your brand can be a full-time job. I’ve spoken with many brands who are reluctant to sell their products on Amazon at all, for fear that their reputation will be tarnished by unscrupulous sellers.

Even if you’re not selling your brand on Amazon yourself, someone else probably is. It’s notoriously difficult to close off every route that can lead to your products being sold on Amazon.

That’s why I recommend that ALL brands enroll in Amazon’s Brand Registry to protect their products from counterfeiters, and to control the brand experience customers have on the world’s most popular ecommerce site.

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How Red Stag Breaks the Rules of Ecommerce Fulfillment

Most 3PLs expect to make mistakes. Red Stag guarantees that it won’t, with fast inbound processing, zero losses, and 100% order accuracy.

Man handling box at RSF

This post is by Chris Molitor, Vice President for Business Development at Red Stag Fulfillment.

In early January 2013, two ecommerce entrepreneurs stepped gingerly around piles of packing material in the fulfillment warehouse they had hired to ship their products. Their Christmas season had been a disaster, with orders shipped late, packages mis-shipped, and inventory lost.

The owners had come to the fulfillment warehouse in person to do something that most ecommerce businesses do in January: assess what went wrong during the busiest time of the year, the holiday sales season that can make or break an online retailer.

When they walked into the warehouse, they immediately saw the problem. The main floor was a mess. The employee breakroom was filthy. Employee morale was low.

Their ecommerce startup was growing fast, but the entrepreneurs knew they couldn’t sustain their growth without reliable order fulfillment. So, they decided to create their own fulfillment company. In the spring of 2013, they launched Red Stag Fulfillment.

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Amazon Best Sellers Rank or BSR: What We Know About How It Works

Chris Dunne looks at Amazon BSR: what it is, where it can be found, how it is calculated, the Best Seller badge, boosting your BSR and more.

Man confused by charts

This post is by Chris Dunne, Marketing Executive at RepricerExpress.

This post will examine an intriguing and often confused metric, Amazon Best Sellers Rank (BSR).

Many sellers think that getting the best possible Best Sellers Rank is the aim of the game when selling on Amazon. It’s a clear indication that you’ve beaten your competitors and sales are coming in fast, isn’t it?

In this post you’ll discover the truth about BSR, including why it matters and when it doesn’t, how it is calculated, and what you can do to boost it.

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Buying From Alibaba: 11 Product Sourcing Do’s and Don’ts

Step-by-step tips on buying from Alibaba, from finding suppliers and sending RFQs, to making a shortlist and using communication channels.

Alibaba sign near buildings

This post is by Gary Huang, founder of 80/20 Sourcing and an online seller on Amazon, eBay and Shopify since 2004.

As a private label business owner or ecommerce store owner, when you want to source a product from China the first thing that comes to mind is buying from Alibaba, right? Not so fast…

Alibaba certainly is the largest online directory of suppliers. However I always say that Alibaba is like the yellow pages. And there are hundreds of thousands of suppliers on there. And there will be the good, the bad, and the ugly.

So how do you separate the scammers and trading companies from the straight-shooting direct factories?

I’ve been based in China since 2008 and have worked with hundreds of Chinese suppliers. Alibaba is one of the tools I’ve used to source reliable suppliers, so I’d like to share some of my do’s and don’ts and help you buy from Alibaba successfully.

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