All posts by Guest Author

5 Chinese Marketplaces For Western Brands and Online Sellers

Brands and online sellers should consider these marketplaces first when looking to unlock China – the largest consumer market in the world.

Chinese dancers with red fans

This post is by Craig Agutter, Head of Corporate Online and Ecommerce, EMEA at WorldFirst.

You will have likely heard it before but it bears repeating – China is one of the largest and fastest growing ecommerce markets in the world. With 804.5 million internet users in China as of 2018, the online share of retail sales is expected to rise to an incredible 33.6% in 2019, amounting to $4.87 trillion in GMV.

For sheer bombastic sales events, nothing comes close to “Singles Day” in China, held on 11th November each year. An “anti-Valentine’s Day” of sorts, it was adopted by the Chinese ecommerce giant, Alibaba, in 2009 and transformed into an occasion when everyone buys themselves gifts. Over $30 billion of products were sold last year – several times Amazon’s Prime Day, Black Friday and Cyber Monday sales combined.

Despite its size, the Chinese market can seem daunting for Western brands or retailers. Before any online seller makes the leap, it is important to bear Chinese consumer preferences and behavior in mind, not least the importance of selling via marketplace platforms, in addition to the usual challenges presented by cross-border trade.

What should sellers know before jumping into the largest ecommerce market on Earth? Which marketplaces welcome cross-border sellers? What are the practical steps involved in getting started?

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Inside the Mind of an Amazon Shopper: Five Lessons Learned

Find out how to improve your Amazon listings by understanding the thought processes and buying decisions of real customers.

Woman shopping online

This post is by Karon Thackston from copywriting agency Marketing Words.

I’ll admit it. I’m a bit of a voyeur. I love to watch as people shop online to see what they click on, how they react and what their end results will be. That’s why I regularly ask people to take virtual shopping trips… so I can understand how internet users make decisions, and adjust my communications to deliver what they need to choose my products.

Today, I’ve asked a woman we’ll refer to as “D” to stroll over to Amazon.com and find something she’s having a hard time buying.

“D” will walk us through every click and every thought as she tries to find the perfect facial moisturizer. However, this is not really about the specific product she is shopping for. It’s all about the process.

How will “D” interact with the Amazon site? How does each Amazon listing she clicks on try to deliver what customers want? Are some sellers’ listings unintentionally turning shoppers away?

Let’s follow “D’s” journey and we’ll find out…

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10 Amazon Pricing Strategies for Private Labels and Brands

How to optimize your Amazon pricing strategy to maximize revenue and profits, from coupons and sale pricing to shopper psychology

Money off tags on fishing hooks

This post is by Paulina Masson, Founder and CEO of Shopkeeper, written with Paul Maplesden.

Amazon is a very price-sensitive marketplace, so using the right pricing strategies will dramatically increase your ranking and conversions. As a successful Amazon private label seller, I’ve experimented with and analyzed dozens of different product pricing methods to optimize product sales.

In 2018, I was lucky enough to present as part of the AMZ Seller Summit where I talked through some of the most effective pricing strategies for private label vendors – whether you’re using Fulfillment by Amazon (FBA) or taking care of logistics yourself.

I’d like to share these Amazon pricing strategies with you to help you maximize your sales and optimize product pricing. You’ll learn about discounts, pricing psychology, sales pricing, changing prices, types of buyers, split testing, and more.

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How To Develop Your Own Products to Sell on Amazon

Private labeling can only get you so far. Develop your own products that solve real problems and you’ll build a business for the long term.

This post is by Manuel Becvar, Founder & CEO of sourcing education site Import Dojo.

In my last post, I covered nine popular ways to find your own private label product niche. Those methods can still work, but a more advanced approach that can be really successful is to develop your own product from scratch.

In my opinion, this is the most important aspect to your long term success on Amazon: product innovation instead of improvement.

What does that mean? It means you actually listen to what the market needs and wants, and develop your own product to fit, instead of creating what you think people want.

That’s a lot easier said than done, so here’s my best advice to get started developing your own products. Get it right, and you can build a great business for the long term, instead of just copying one product after another.

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Finding Your Amazon Niche: 10 Ideas For Private Label Product Research

Success on Amazon often comes from selling in a niche with passionate buyers and fewer competitors. Here’s how to find your perfect niche.

Find your Amazon niche on pad

This post is by Manuel Becvar, Founder & CEO of sourcing education site Import Dojo.

How do you find a private label product to sell? This is the number one question I get asked on an almost daily basis.

There’s no one method that’s right for everyone. Instead, there are many different methods you can use to find the perfect Amazon niche and product.

In this post, I’ll explain ten of my favorite research methods. Take a look and find one that works for you! The first nine ideas are popular and long-established methods that still work well but in the last part I want to let you in on my preferred method for developing successful products today.

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