Timely and complete fitment data across every online sales channel reduces customer questions, grows sales and lowers returns.

The auto parts niche is unlike any other product category. A lot of the success or failure of selling auto parts comes down to the fitment data that you add to your products. Fitment or compatibility is the vehicle year, make, model, engine etc. that your parts and accessories fit.
Having fitment data that is accurate and complete, and in the right format for every marketplace, is crucial to success in this industry. Only people who know the auto parts business will appreciate all the technical complexities involved in that.
myFitment founder Adrian Klingel has been in the industry for twenty years, starting at CARQUEST Auto Parts in 1998. In 2003 he created Illumaware, the first software-as-a-service business in the automotive aftermarket for data management, with customers including Ford Motorcraft, Brembo, and many other enterprise manufacturers. Over the years, Adrian has also been involved in the creation of industry-standard data formats like PIES XML, and eBay’s own master vehicle list (MVL).
As a whole, the myFitment team has been sending fitment data to Amazon for ten years. In the last three years they’ve provided over 1.5 billion lines of fitment data for over 25 million listings to leading marketplaces and websites. So, this company doesn’t just know how fitment works, they know how to handle it at scale.
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