Private labeling seemed like the perfect business model for the Amazon marketplace. But has the whole private label ethos now had its day?
Private labeling has long been seen as the golden child of business models for Amazon sellers. It allows you to create your own brand and a unique listing, then use some simple marketing methods to push it to success.
For a long time private labelers have had an open playing field to take advantage of the Amazon marketplace. However, a number of changes and challenges are making it increasingly difficult to prosper.
Competition is higher than ever, the market is oversaturated in many product categories, and it is becoming harder than ever to find new products. This has forced prices down and caused profit margins to shrink. Dirty tricks from some sellers are rampant and, overall, the marketplace today is far more aggressive and hostile than it once was.
In this article we discuss the changes which have most affected the Amazon private label business model. So much has changed, is it still possible to succeed as a private label seller?
Independent retailers don’t have to be the victims of Amazon’s success. Here’s how they can leverage their strengths to succeed on Amazon.
These days, as a business, you can’t really afford to not be selling through online marketplaces like Amazon. No matter what you sell or the size of your business, online marketplaces allow you to reach an even wider audience and increase your sales potential by accessing a global, 24/7 consumer market.
You may not have considered Amazon as a viable option for your business. There is a perception that Amazon only caters for low-priced goods from established brands, and ruthlessly squeezes independent businesses.
But Amazon relies heavily on its third-party sellers, accounting for over half of its sales volume. Over the years the Amazon marketplace has grown exponentially into a highly competitive business network with brands and retailers of all sizes. These aren’t suppliers to Amazon, they’re independent businesses selling directly to buyers.
This article is intended primarily for independent retail businesses who have not started using the Amazon marketplace. We’ll walk you through the best ways to leverage your strengths and create a successful strategy for selling on Amazon.
Here’s every way to get more product reviews, from approved programs run by Amazon to prohibited methods that could get you banned forever.
For private label sellers and brand owners, getting positive product reviews on Amazon is crucial. Not only does it give shoppers confidence in the quality of your products, it plays a part in many of Amazon’s algorithms including the ranking of search results and the Amazon’s Choice badge. Reviews are hugely important to the success of Amazon sellers.
But Amazon has fought back against practices which undermine trust in the review system. Its most notable actions include the banning of incentivized reviews, the introduction of Verified Purchase reviews, and drawing up extensive policies on everything sellers can and can’t do. Amazon are being tougher than ever on what’s allowed, and will take harsh action on rule-breakers.
Here are all the different ways you can get Amazon product reviews. Only a few are completely safe, but also rather limited or expensive to access. Others are completely prohibited, but are still being used by sellers who are dishonest, desperate or naive. And many are in a grey area – if you stay within Amazon’s rules you should be safe, but it’s very easy to step over the line.
Amazon’s Choice is a unique seal of approval from Amazon. But how are products chosen, and can you improve your chances of getting it?
If you shop on Amazon, you may have seen the Amazon’s Choice badge starting to appear on certain products when browsing the site. The badge has steadily become more visible, with more and more products featuring the logo.
But what does it really mean, and how does it work? Are Amazon’s Choice items selected by an algorithm, or through deliberate human curation? It’s something of a mystery, and has left sellers puzzled and itching to find out exactly how products are chosen.
What isn’t such a mystery is the significance to shoppers. In a nutshell, Amazon’s Choice is the same as saying, “Amazon recommends”. It acts as a stamp of approval which, until now, has been a very rare thing to see from Amazon themselves. Instead of relying solely on customer reviews, buyers can immediately see which product is the “best”, straight from the horse’s mouth.
While no-one knows exactly how Amazon’s Choice works, there are a lot of clues out there. Here’s everything we’ve uncovered, including the factors involved in selecting products and how you might improve your chances of attaining that little badge.
There’s more choice and innovation in eBay repricing software than you might think. Is automatic pricing finally risk-free for eBay sellers?
Businesses who sell competitive products are constantly fighting over price. It’s never been easier for shoppers to compare by price, and there’s precious little that will persuade them to go with a seller who isn’t the cheapest.
Sellers need to continually update their prices to remain competitive. Many adjust them automatically using repricing tools, but this type of software is often associated just with Amazon. eBay sellers can assume that this type of software isn’t available to them, or won’t work properly, and that they must monitor and regulate their prices manually.
But that is not the case. eBay repricing software has really come of age in recent times.
There are now several tools on the market which address the challenges of repricing on eBay, taking a number of different, innovative approaches to solve the key problems. We’ll take a look at four of them: Price Spectre, RepricerExpress, StreetPricer and Price Guard.