These online retail giants have millions of buyers and sellers, but in the battle of eBay vs Amazon, which is the best marketplace for you?
There is no doubt that eBay and Amazon dominate online retail, with hundreds of millions of customers worldwide. But they are very different creatures.
eBay has expanded from auctions and collectibles to a huge consumer marketplace, with gross merchandise volume (GMV) running at around $94 billion a year. eBay has been struggling for years to cast off its flea market image and find a new identity, but remains one of the largest ecommerce sites in the world.
Amazon, on the other hand, has grown from a humble bookstore to one of the largest companies in the world. Amazon’s GMV is estimated at over $250 billion, with marketplace sellers accounting for around half of those sales. Its image is businesslike and ruthless, constantly innovating and generating buzz around its products.
So, sellers, what are the main differences that you should know about before choosing your preferred platform? Which one is right for you? In this article we compare the two online retail giants in ten different categories to see if there is a clear winner.
Photo: Used by kind permission of S. Pines. All rights reserved.
UPDATED: This post has been updated in November 2018. Many thanks to ecommerce intelligence firm Marketplace Pulse for their help with the data.
Here’s the third edition of the world’s top 1,000 Amazon marketplace sellers, updated from our last edition published in 2016. There’s a breakdown for each of the thirteen Amazon marketplaces, and additional data on cross-border trade across Europe and North America.
We also publish a list of the world’s top eBay sellers.
Chris McCabe explains how to get the most out of Amazon’s Seller Support team, and when calling them is the last thing you should do
This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy.
I’ve seen more than a few sellers expect big things and serious help from Amazon Seller Support, on life-or-death crises like account suspension. They usually come away disappointed after expending a lot of time and effort, simply because they failed to understand the nature of the beast before they started. There are a lot of things that Seller Support just can’t do.
Confusion over the inability to find help related to account performance problems tops the list of concerns, so I’ll tackle in detail what Seller Support actually does offers you as a seller. You’ll want to harness their skills in the best ways possible, and ignore them for areas they don’t cover.
So first, let’s delve into some basics around the Seller Support teams. Who are they, what do they do and where can you find them?
Seller Central does not make life easy for Amazon sellers. Here are eight of its biggest shortcomings. What frustrates YOU about Seller Central?
Seller Central is the hub of every Amazon seller’s business. It allows them to perform essential tasks such as listing and managing products, monitoring orders, setting up ad campaigns and downloading sales reports.
But it can be a source of great frustration, as there are certain functions that Seller Central doesn’t do well, or offer at all.
We asked two agencies who work in Seller Central for hours every day, what they found most frustrating and which features they wish it had. Here’s what they told us.
Amazon’s efforts to clean up product reviews have sent the problem underground. Fake reviews are still around, but are harder to detect.
This post is by Chris McCabe, a former Investigation Specialist for Amazon’s Seller Performance team and founder of ecommerceChris.com.
Amazon has had a fake review problem for a long time. Up until late 2016, Amazon allowed sellers to give away products in return for a review. Those reviews were “honest and unbiased”, at least according to the disclaimers that reviewers sometimes added.
Back then, many sellers used product giveaways to increase their positive reviews. Amazon’s algorithms acted on the review data, search visibility went up, and buyers bought those items more often. Everyone went away happy, right? Well, at least the sellers did.
Then Amazon prohibited all incentivized reviews, and the problem swiftly went underground. Incentives continued to be offered, but away from the official discount code system, so Amazon couldn’t see the activity at all.
Fast forward to today, and a whole black market ecosystem has evolved. It’s focused on manipulating the Amazon reviews and search ranking systems, using a vast range of nefarious techniques. Amazon’s ban, ironically, has resulted in a fake review problem that makes the old behavior look quaint by comparison.