Category Archives: Amazon Programs & Policies

Amazon Business: Your B2B Selling Questions Answered

Amazon Business is geared towards business buyers, with a number of features to meet their needs. Here’s everything sellers need to know.

Amazon Business on boxes background

Amazon has pretty much monopolized consumer-facing ecommerce – selling products to people for their personal use – but business-to-business (B2B) ecommerce is a whole different ball game. Some businesses have been buying from Amazon for years, but many larger companies have strict purchasing policies and Amazon has not been up to their standards.

In 2015, Amazon adapted its strategy to attract business buyers, through the new Amazon Business program. Businesses who wouldn’t buy from Amazon before could now access multi-user accounts, get quantity discounts and access detailed spending reports, along with other features.

As a result, Amazon quickly increased its market share of the huge B2B ecommerce market. In its first year, Amazon Business reached $1 billion in sales, with millions of buyers and hundreds of thousands of marketplace sellers trading through it. With total B2B ecommerce sales in the U.S. now over $1 trillion, there’s a lot more room for Amazon to grow from their 0.1% market share.

Here’s what Amazon Business is all about, and how to take advantage of the rapid growth in B2B ecommerce as a marketplace seller.

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Amazon Seller Fulfilled Prime: All Your Questions Answered

Amazon’s Seller Fulfilled Prime program gives sellers the advantages of the Prime badge without having to use FBA. So what’s the catch?

Amazon Prime truck on the interstate

Amazon Prime has changed the face of online shopping since its debut in 2005. Prime made it possible for consumers to get unlimited orders delivered to their doors within two days, for a flat annual price.

It didn’t take long for shoppers to learn that when they see the Prime badge on an item, they will get fast, free and reliable delivery. As a result, products which qualify for Prime get a lot more attention and sales from the 100+ million Amazon Prime subscribers in the U.S.

Sellers want a piece of this action too, but at first they could only qualify for Prime by putting their inventory into the Fulfillment by Amazon (FBA) program. FBA works well but can be expensive and isn’t a good option for all items.

This changed when Amazon released Seller Fulfilled Prime (SFP). With SFP, businesses running their own shipping operation can get the Prime badge on their products without using FBA. For some businesses, SFP completely changes the Amazon game for them.

Here’s everything you need to know about Amazon Seller Fulfilled Prime.

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Amazon Brand Registry: Everything You Need to Know

Brand Registry is powerful and sophisticated, but also complex and often misunderstood. Here are all the answers for brands and sellers.

This post is by Leah McHugh, an ecommerce consultant for ecommerceChris.com.

If you’re a brand owner selling on Amazon then you know that protecting your brand can be a full-time job. I’ve spoken with many brands who are reluctant to sell their products on Amazon at all, for fear that their reputation will be tarnished by unscrupulous sellers.

Even if you’re not selling your brand on Amazon yourself, someone else probably is. It’s notoriously difficult to close off every route that can lead to your products being sold on Amazon.

That’s why I recommend that ALL brands enroll in Amazon’s Brand Registry to protect their products from counterfeiters, and to control the brand experience customers have on the world’s most popular ecommerce site.

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Amazon Best Sellers Rank or BSR: What We Know About How It Works

Chris Dunne looks at Amazon BSR: what it is, where it can be found, how it is calculated, the Best Seller badge, boosting your BSR and more.

Man confused by charts

This post is by Chris Dunne, Marketing Executive at RepricerExpress.

This post will examine an intriguing and often confused metric, Amazon Best Sellers Rank (BSR).

Many sellers think that getting the best possible Best Sellers Rank is the aim of the game when selling on Amazon. It’s a clear indication that you’ve beaten your competitors and sales are coming in fast, isn’t it?

In this post you’ll discover the truth about BSR, including why it matters and when it doesn’t, how it is calculated, and what you can do to boost it.

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Amazon Listing Variations Use and Abuse: Your Questions Answered

Amazon product variations are often used wrongly, sometimes by mistake and sometimes deliberately. Either way, suspensions can result.

Amazon listing variation misuse example - jeans and pyjamas

This post is by Leah McHugh, an ecommerce consultant for ecommerceChris.com.

Incorrect variation listings are rife on Amazon. Once you know what to look for, you’ll find them everywhere when you browse the marketplace.

Product listing policies are some of the least understood rules on the Amazon platform, and it’s easy to see why. They’re complicated. They differ for different categories, and the meaning of a policy often relies on how a specific word is defined. Sometimes, that special definition is not even provided to sellers in the available policy information.

In the last few months alone I’ve seen more product variation misuse cases than I have in the previous four years of working with Amazon sellers. Not because more people are abusing the listing variation policies, but because Amazon has taken more action to police these rules.

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