Products that piggyback on popular trends can generate amazing sales quickly, but timing is everything and other sellers don’t always play fair.
This post is by Pilar Newman, an eleven year Amazon seller veteran who runs her business full-time while traveling the world. Pilar provides ecommerce training on her website and YouTube channel.
Learning how to capitalize on fast-moving industry trends can significantly bump sales for any ecommerce seller.
It’s an opportunity that sellers such as myself seek out like a hawk in order to quickly turn around products at some of the highest profit margins. This is especially true when one uses private labeling as a method to enter the marketplace, and ride the wave of a hot new trending item.
One of the easiest and fastest ways to profit from a trending item is to produce a secondary product relevant to the main item. This is often seen when the latest tech gadget is released, and a rash of new compatible accessory items erupt onto the marketplace.
But competition is very high when it comes to profiting from trending products, and you can’t just jump on the bandwagon and expect to be successful.
In this article I’ll tell you how I’ve made money from trends in the past, how you can identify hot products yourself, and my best tips and tricks for making the most profit with trending items.
What is the Amazon Buy Box, how do sellers “win” it, what is Buy Box suppression, and how does the Buy Box algorithm work?
The Amazon Buy Box is an elegant way for Amazon to keep things simple for buyers, when multiple merchants are competing to sell the same product. Just one seller is highlighted, even when a product is being offered by dozens of different vendors.
Sellers need to know how to win the Buy Box, if they want to significantly boost their sales. Although the Buy Box seems simple on the surface, it hides a complex algorithm. This is what allows Amazon to run a marketplace with millions of sellers, but have one detail page for each particular product rather than a different page for every seller offering that product.
This article answers your questions on how the Buy Box works, the impact it has, what you can do to win it, and much more. You’ll learn to optimize your strategy to boost your share of the Buy Box, get into the rotation more often, and increase your revenue.
I’ll admit it. I’m a bit of a voyeur. I love to watch as people shop online to see what they click on, how they react and what their end results will be. That’s why I regularly ask people to take virtual shopping trips… so I can understand how internet users make decisions, and adjust my communications to deliver what they need to choose my products.
Today, I’ve asked a woman we’ll refer to as “D” to stroll over to Amazon.com and find something she’s having a hard time buying.
“D” will walk us through every click and every thought as she tries to find the perfect facial moisturizer. However, this is not really about the specific product she is shopping for. It’s all about the process.
How will “D” interact with the Amazon site? How does each Amazon listing she clicks on try to deliver what customers want? Are some sellers’ listings unintentionally turning shoppers away?
Private labeling can only get you so far. Develop your own products that solve real problems and you’ll build a business for the long term.
This post is by Manuel Becvar, Founder & CEO of sourcing education site Import Dojo.
In my last post, I covered nine popular ways to find your own private label product niche. Those methods can still work, but a more advanced approach that can be really successful is to develop your own product from scratch.
In my opinion, this is the most important aspect to your long term success on Amazon: product innovation instead of improvement.
What does that mean? It means you actually listen to what the market needs and wants, and develop your own product to fit, instead of creating what you think people want.
That’s a lot easier said than done, so here’s my best advice to get started developing your own products. Get it right, and you can build a great business for the long term, instead of just copying one product after another.