Category Archives: Growing on Amazon

Help to improve marketing, increase sales and become more profitable on Amazon.

Make Your Amazon Business More Profitable With Benchmarking

Improve your financial education with these six steps to make your business leaner, faster, more competitive and more profitable

Dials comparing company and competitors

This post is by Jae Jun, a seven-figure Amazon seller and founder of Gorilla ROI, software that connects Seller Central data to Google Sheets.

In this article, I’ll take you through the steps to analyze your profit margins and find benchmarks to make sure your business is running at optimal levels.

Using the methods I outline below, I was able to take our business from a low 30% gross profit range to 35-45% margins for many of our products.

This helped us break out from a sales plateau of $250k in revenue to over $2M in a few short years. Our sales continue to grow quickly today.

Continue reading

How to Win The Amazon Buy Box: Your Questions Answered

What is the Amazon Buy Box, how do sellers “win” it, what is Buy Box suppression, and how does the Buy Box algorithm work?

Amazon seller app on mobile device

The Amazon Buy Box is an elegant way for Amazon to keep things simple for buyers, when multiple merchants are competing to sell the same product. Just one seller is highlighted, even when a product is being offered by dozens of different vendors.

Sellers need to know how to win the Buy Box, if they want to significantly boost their sales. Although the Buy Box seems simple on the surface, it hides a complex algorithm. This is what allows Amazon to run a marketplace with millions of sellers, but have one detail page for each particular product rather than a different page for every seller offering that product.

This article answers your questions on how the Buy Box works, the impact it has, what you can do to win it, and much more. You’ll learn to optimize your strategy to boost your share of the Buy Box, get into the rotation more often, and increase your revenue.

Continue reading

Inside the Mind of an Amazon Shopper: Five Lessons Learned

Find out how to improve your Amazon listings by understanding the thought processes and buying decisions of real customers.

Woman shopping online

This post is by Karon Thackston from copywriting agency Marketing Words.

I’ll admit it. I’m a bit of a voyeur. I love to watch as people shop online to see what they click on, how they react and what their end results will be. That’s why I regularly ask people to take virtual shopping trips… so I can understand how internet users make decisions, and adjust my communications to deliver what they need to choose my products.

Today, I’ve asked a woman we’ll refer to as “D” to stroll over to Amazon.com and find something she’s having a hard time buying.

“D” will walk us through every click and every thought as she tries to find the perfect facial moisturizer. However, this is not really about the specific product she is shopping for. It’s all about the process.

How will “D” interact with the Amazon site? How does each Amazon listing she clicks on try to deliver what customers want? Are some sellers’ listings unintentionally turning shoppers away?

Let’s follow “D’s” journey and we’ll find out…

Continue reading

How To Develop Your Own Products to Sell on Amazon

Private labeling can only get you so far. Develop your own products that solve real problems and you’ll build a business for the long term.

This post is by Manuel Becvar, Founder & CEO of sourcing education site Import Dojo.

In my last post, I covered nine popular ways to find your own private label product niche. Those methods can still work, but a more advanced approach that can be really successful is to develop your own product from scratch.

In my opinion, this is the most important aspect to your long term success on Amazon: product innovation instead of improvement.

What does that mean? It means you actually listen to what the market needs and wants, and develop your own product to fit, instead of creating what you think people want.

That’s a lot easier said than done, so here’s my best advice to get started developing your own products. Get it right, and you can build a great business for the long term, instead of just copying one product after another.

Continue reading

Finding Your Amazon Niche: 10 Ideas For Private Label Product Research

Success on Amazon often comes from selling in a niche with passionate buyers and fewer competitors. Here’s how to find your perfect niche.

Find your Amazon niche on pad

This post is by Manuel Becvar, Founder & CEO of sourcing education site Import Dojo.

How do you find a private label product to sell? This is the number one question I get asked on an almost daily basis.

There’s no one method that’s right for everyone. Instead, there are many different methods you can use to find the perfect Amazon niche and product.

In this post, I’ll explain ten of my favorite research methods. Take a look and find one that works for you! The first nine ideas are popular and long-established methods that still work well but in the last part I want to let you in on my preferred method for developing successful products today.

Continue reading