Amazon Business is geared towards business buyers, with a number of features to meet their needs. Here’s everything sellers need to know.
Amazon has pretty much monopolized consumer-facing ecommerce – selling products to people for their personal use – but business-to-business (B2B) ecommerce is a whole different ball game. Some businesses have been buying from Amazon for years, but many larger companies have strict purchasing policies and Amazon has not been up to their standards.
In 2015, Amazon adapted its strategy to attract business buyers, through the new Amazon Business program. Businesses who wouldn’t buy from Amazon before could now access multi-user accounts, get quantity discounts and access detailed spending reports, along with other features.
As a result, Amazon quickly increased its market share of the huge B2B ecommerce market. In its first year, Amazon Business reached $1 billion in sales, with millions of buyers and hundreds of thousands of marketplace sellers trading through it. With total B2B ecommerce sales in the U.S. now over $1 trillion, there’s a lot more room for Amazon to grow from their 0.1% market share.
Here’s what Amazon Business is all about, and how to take advantage of the rapid growth in B2B ecommerce as a marketplace seller.
What is the Amazon Buy Box, how do sellers “win” it, what is Buy Box suppression, and how does the Buy Box algorithm work?
The Amazon Buy Box is an elegant way for Amazon to keep things simple for buyers, when multiple merchants are competing to sell the same product. Just one seller is highlighted, even when a product is being offered by dozens of different vendors.
Sellers need to know how to win the Buy Box, if they want to significantly boost their sales. Although the Buy Box seems simple on the surface, it hides a complex algorithm. This is what allows Amazon to run a marketplace with millions of sellers, but have one detail page for each particular product rather than a different page for every seller offering that product.
This article answers your questions on how the Buy Box works, the impact it has, what you can do to win it, and much more. You’ll learn to optimize your strategy to boost your share of the Buy Box, get into the rotation more often, and increase your revenue.
Amazon’s Seller Fulfilled Prime program gives sellers the advantages of the Prime badge without having to use FBA. So what’s the catch?
Amazon Prime has changed the face of online shopping since its debut in 2005. Prime made it possible for consumers to get unlimited orders delivered to their doors within two days, for a flat annual price.
It didn’t take long for shoppers to learn that when they see the Prime badge on an item, they will get fast, free and reliable delivery. As a result, products which qualify for Prime get a lot more attention and sales from the 100+ million Amazon Prime subscribers in the U.S.
Sellers want a piece of this action too, but at first they could only qualify for Prime by putting their inventory into the Fulfillment by Amazon (FBA) program. FBA works well but can be expensive and isn’t a good option for all items.
This changed when Amazon released Seller Fulfilled Prime (SFP). With SFP, businesses running their own shipping operation can get the Prime badge on their products without using FBA. For some businesses, SFP completely changes the Amazon game for them.
Here’s everything you need to know about Amazon Seller Fulfilled Prime.
Track any changes to your Amazon products including titles, images, hijackers and reviews. Alerts are sent within minutes of being targeted.
Sabotage from other sellers is a big problem on Amazon. For many sellers, their competitors are constantly trying to jump on their listings, submitting fake reviews and trying to interfere with their product details. It’s essential to continually monitor your Amazon products, but doing that manually is resource-intensive and exhausting.
AMZAlert is a specialized, automated tool for monitoring Amazon listings. It continually scans your products and lets you know if there’s a problem. This saves hours every week, and gives peace of mind that if one of your ASINs is under attack you will know about it fast.
In this post, we’ll walk you through the AMZAlert software and let you know how it works, so you can focus your efforts on growing your Amazon seller business, not on watching out for competitors.
I’ll admit it. I’m a bit of a voyeur. I love to watch as people shop online to see what they click on, how they react and what their end results will be. That’s why I regularly ask people to take virtual shopping trips… so I can understand how internet users make decisions, and adjust my communications to deliver what they need to choose my products.
Today, I’ve asked a woman we’ll refer to as “D” to stroll over to Amazon.com and find something she’s having a hard time buying.
“D” will walk us through every click and every thought as she tries to find the perfect facial moisturizer. However, this is not really about the specific product she is shopping for. It’s all about the process.
How will “D” interact with the Amazon site? How does each Amazon listing she clicks on try to deliver what customers want? Are some sellers’ listings unintentionally turning shoppers away?