Category Archives: Data & Statistics

The World’s Top Online Marketplaces 2019

Find out which online marketplaces rule their countries, regions and product categories in our definitive list of marketplaces worldwide.

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Globally, more than 50% of ecommerce sales were made through online marketplaces in 2018, and that is forecast to grow to about two-thirds within five years.

We are well acquainted with the likes of Amazon, eBay, Rakuten and Alibaba – the giants of online retail – but who are the rising stars? Who are the other big players around the world? Which are the best places to sell niche products?

In this post, we have compiled a definitive list of all the online marketplaces around the world,  and we answer those questions and more.

We start with the complete list of 146 marketplaces, then we look at the most popular product categories, and the best-served global regions. We include a detailed breakdown of the top four product categories – fashion, books, homewares and electronics – and finally take a look at the top marketplaces by region.

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The World’s Top Amazon Marketplace Sellers 2018

Worlds top Amazon sellers 2018
Photo: Used by kind permission of S. Pines. All rights reserved.

UPDATED: This post has been updated in November 2018. Many thanks to ecommerce intelligence firm Marketplace Pulse for their help with the data.

Here’s the third edition of the world’s top 1,000 Amazon marketplace sellers, updated from our last edition published in 2016. There’s a breakdown for each of the thirteen Amazon marketplaces, and additional data on cross-border trade across Europe and North America.

We also publish a list of the world’s top eBay sellers.

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The World’s Top eBay Sellers 2018

UPDATED: This post has been updated in September 2018. Many thanks to ecommerce intelligence firm Marketplace Pulse for providing the data.

For this post we’ve pulled together a big list – a very big list – of the top 1,000 eBay sellers worldwide. If you want to get straight to the data, here’s a jump down to the full list. An extract of the top ten is right here.

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The Truth About “Incentivized” Reviews on Amazon

Unnatural Reviews Detected

This post is by Tommy Noonan from ReviewMeta, a tool that can be used to identify and filter incentivized reviews for any product available on Amazon, simply by copying and pasting the URL into ReviewMeta.com. This post was originally published on the ReviewMeta blog as Analysis of 7 million Amazon reviews: customers who receive free or discounted item much more likely to write positive review.

UPDATE 3 OCTOBER 2016: Amazon has now banned incentivized reviews outright!

If you’ve read reviews on Amazon within the last few years, you’ve surely noticed a disclaimer at the bottom of many that look like this:

I received this product for free or at a discount in exchange for my honest, unbiased review

At ReviewMeta, we call these “incentivized reviews”.

Consumers have growing distrust and even disdain for incentivized reviews, especially when it seems every single one is a glowing 5-star review. We wanted to confirm or deny this seemingly anecdotal opinion, so we analyzed 7 million reviews.

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Amazon Sellers Survey 2016: The Results

Amazon Sellers Survey 2016

A few months back Web Retailer and Feedvisor surveyed over 1,500 Amazon sellers about their businesses.

We asked about their sales volume, profit margin, business model (including use of FBA and private labelling), their concerns about selling on Amazon, how they source and promote products, and the software they use.

It was a comprehensive study of businesses selling on the Amazon Marketplace. The scope was global, and the participants ranged from ordinary people selling part-time from their homes, to enterprise-level businesses generating tens of millions in Amazon sales each year.

Today we are publishing the results. Our analysis is below and you can get even more insights in Feedvisor’s report.

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