Category Archives: eBay Programs & Policies

In-depth articles on specific eBay initiatives, updates and rules that affect sellers.

eBay and MPNs, UPCs and EANs: All Your Questions Answered

The need for product identifiers on eBay has left sellers confused. What do they mean and how do they benefit sellers, buyers, and eBay?

Cubes with barcodes

MPNs, UPCs, EANs, GTINs, ePIDs… selling on eBay is starting to feel like swimming through alphabet soup!

Over the past few years, the platform has introduced a number of different initiatives to make shopping easier and more efficient for its customers.

To do this, eBay has been asking sellers in many categories to add “product identifiers” to their listings. That’s where all the acronyms come in, including MPNs, UPCs and several others. These codes help eBay display relevant products to shoppers and encourage search engines like Google to place eBay listings higher in the results.

But sellers are confused by all the different product identifiers. Which ones are required and which ones are optional? Is it beneficial for sellers to play ball with the new rules, or is it better to try and work around them? And, perhaps most pressingly, what is the purpose of all this anyway?

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eBay Global Shipping Program: All Your Questions Answered

eBay’s Global Shipping Program allows sellers to access international customers and reach new markets, but is it the best option for sellers?

Parcels being delivered around the world

International shipping is a complex activity. There are a multitude of considerations from customs duties and taxes, to long delivery time frames and flawed parcel tracking.

eBay’s Global Shipping Program (GSP) aims to make international shipping easy for eBay sellers. With GSP you only have to ship your product to a warehouse in your own country, then eBay takes over and handles international delivery to the buyer.

But how well does the program work? What are the pros and cons? And is it really the best way to ship internationally?

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eBay Guaranteed Delivery: Should You Opt In Or Stay Out?

eBay’s shipping program promises Amazon Prime-like delivery to buyers. But should sellers opt-in to Guaranteed Delivery or hang back?

Last year eBay introduced Guaranteed Delivery, a program where sellers deliver orders in three days or less. eBay tells buyers when the order will arrive, and they can filter eBay search results to only show listings that qualify.

This is the first time that eBay has had a program like this, so sellers naturally have a lot of questions about Guaranteed Delivery. In this article, we’ll answer 16 of the most important ones. From how it works, to what happens if a delivery is late and, ultimately, whether sellers should opt in or stay out.

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eBay Account Suspended? Why It Happens and What You Should Do

eBay account suspensions are on the rise. Here’s why eBay suspends sellers, how the process works, and how to avoid it happening again.

This post is by Mordechai Epelbaum, an independent eBay business consultant and Tuvyah Schleifer, the founder and CMO of CRSeller, a bespoke marketplace services provider.

When there is a breach of eBay’s policy, sellers can have their accounts suspended. An eBay suspension means business interruption, and often a cascade of problems with serious implications for the seller.

Why does eBay suspend seller accounts? It’s their business to protect the community from bad buyers and sellers. They want to make sure that no one gets hurt. Not the brand, not the buyer, and not the seller.

Perhaps most importantly, policy violations hurt eBay’s reputation and, in the final analysis, that is why eBay cares about them.

In this post, we’ll explain why eBay accounts are suspended, how the process works, and how to avoid it happening again.

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eBay Promoted Listings: Your Top Ten Questions Answered

With Promoted Listings, eBay sellers can pay to jump to the top of the search results. How can sellers use these ads to best effect?

eBay Promoted Listings is a pretty simple advertising scheme.

You just choose which items to promote, and how much of the sale price you are willing to pay. eBay then boosts your items from their normal positions in the search results to the fourth or fifth spots from the top.

If a buyer clicks on a promoted item and goes on to buy it, you pay eBay the percentage you set, in addition to the usual final value fee. If the item does not sell, you pay nothing.

Despite its simplicity, there’s still a lot to think about with eBay Promoted Listings. How do you choose which items to promote? How much should you pay? Should you promote them all the time or just sometimes? When should you adjust the amount you’re paying?

Here’s the top ten questions we hear from sellers about Promoted Listings, and how to make sure you get the most out of every extra penny you give to eBay.

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