Category Archives: Growing on eBay

Help with marketing on eBay, to increase sales and become more profitable.

3 eBay Growth Strategies Online Sellers Should Know

Whether you are adding a new product line, selling internationally or creating new products, ShelfTrend has the eBay market data you need

Man viewing charts on PC representing ShelfTrend eBay research

Most eBay sellers are looking for ways to grow their businesses. But in a marketplace where you can trade almost anything, deciding exactly what to sell is a big challenge.

Sellers will often start their research by looking at bestseller lists or searching the eBay site. That’s OK if you are shopping, but for sellers it can lead them in the wrong direction. To be truly successful, a deeper, more comprehensive understanding of what sells is required. That is what ShelfTrend has set out to deliver.

By analyzing live eBay data, ShelfTrend can help sellers find patterns and gaps, and decide how to move into new categories, expand overseas or develop new private label products. With a free basic plan available, sellers don’t have anything to lose by trying it out.

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eBay Promoted Listings: Your Top Ten Questions Answered

With Promoted Listings, eBay sellers can pay to jump to the top of the search results. How can sellers use these ads to best effect?

eBay Promoted Listings is a pretty simple advertising scheme.

You just choose which items to promote, and how much of the sale price you are willing to pay. eBay then boosts your items from their normal positions in the search results to the fourth or fifth spots from the top.

If a buyer clicks on a promoted item and goes on to buy it, you pay eBay the percentage you set, in addition to the usual final value fee. If the item does not sell, you pay nothing.

Despite its simplicity, there’s still a lot to think about with eBay Promoted Listings. How do you choose which items to promote? How much should you pay? Should you promote them all the time or just sometimes? When should you adjust the amount you’re paying?

Here’s the top ten questions we hear from sellers about Promoted Listings, and how to make sure you get the most out of every extra penny you give to eBay.

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4 eBay Repricing Tools: The Best Apps to Automate Your eBay Pricing

There’s more choice and innovation in eBay repricing software than you might think. Is automatic pricing finally risk-free for eBay sellers?

Businesses who sell competitive products are constantly fighting over price. It’s never been easier for shoppers to compare by price, and there’s precious little that will persuade them to go with a seller who isn’t the cheapest.

Sellers need to continually update their prices to remain competitive. Many adjust them automatically using repricing tools, but this type of software is often associated just with Amazon. eBay sellers can assume that this type of software isn’t available to them, or won’t work properly, and that they must monitor and regulate their prices manually.

But that is not the case. eBay repricing software has really come of age in recent times.

There are now several tools on the market which address the challenges of repricing on eBay, taking a number of different, innovative approaches to solve the key problems. We’ll take a look at four of them: Price Spectre, RepricerExpress, StreetPricer and Price Guard.

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eBay is the New Frontier for Private Label Sellers

As private labeling hits saturation point on Amazon, eBay’s new technology is making it attractive for private label sellers and brands

This post is by Anojan Abel, Founder of ShelfTrend, an inventory analytics tool that provides reporting and insight into live shopping activity on the eBay marketplace.

eBay is not traditionally the first venue that sellers think of when looking to develop and launch their own private label brands.

Amazon, however, has attracted hordes of private label sellers, thanks to its strong catalog-based model, effective marketing options, and hands-off order fulfillment using FBA – all features that eBay has lacked.

Now the Amazon marketplace has become a victim of its success, overrun with dozens of me-too listings in popular categories. Competition has become overwhelming for private label sellers, even downright dirty in some cases, and buyers have become wary of low-quality superficial brands.

But major changes are underway at eBay. Slowly but surely the marketplace is casting off its flea-market image and implementing big technology changes, that make it much more attractive to brands and private label sellers. Despite weak growth in recent years, it has retained a huge base of loyal buyers, with a different demographic to the typical Amazon Prime subscriber. Yet developing private label products for eBay is very much in its infancy.

In this post, I’ll explain what has changed at eBay to create this new opportunity for private label sellers and brands, and how businesses can get started early and capture the crucial first-mover advantage.

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Is it Still Worth Getting an eBay Store Design and Listing Template?

Changing policies and buyer habits have divided opinion on eBay store designs and listing templates. Which approach is best today?

If you were to jump in a time machine, set the dial back five years and search eBay, it would look quite different. Back then, the marketplace was brimming with vibrantly designed eBay stores and listing templates, because there was little question over the positive impact that a custom design had on sales.

Return to the present day though, and a lot has changed. eBay has banned Active Content and introduced features that hide the listing description, and many more buyers are shopping on mobile phones and tablets.

As a result of these changes, opinion has become polarized on whether having an eBay store design and listing template is good or bad. Some sellers believe that a design can hurt sales and would never use one again, as they are seeing better results with plain text listings.

Other sellers still choose to have a store design, because it provides a recognizable brand, gives marketing opportunities and allows customers to see what makes them unique. It’s one of the big advantages of eBay over Amazon – being able to stand out from the crowd.

In this post I’ll look at the pros and cons of having an eBay store and listing design, and ask if it’s possible to have the best of both worlds: a strongly branded design that works perfectly on desktop and mobile browsers, complies with all of eBay’s policies, and – most importantly of all – increases your overall sales.

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