Category Archives: Essential Guides

FedEx and UPS Shipping Contract Negotiations: Your Checklist to Getting Them Done Right

Ten hot tips from Brian Gibbs to make sure you don’t pay sky-high prices, when you sign up or renew your contract with FedEx or UPS

This post is by Brian Gibbs, President of Refund Retriever, a company which audits shippers’ FedEx or UPS accounts for late deliveries and billing mistakes, using their own in-house technology. They also help with contract negotiations, and provide a range of shipping reports to help sellers analyze their activity and get better prices.

What do most small businesses do when their shipping contract comes up for renewal? That’s right, they just resign themselves to rising prices and tougher terms, and sign on the dotted line.

It doesn’t have to be that way. Shipping is a competitive industry, and you can make carriers fight for your business. But how do you do that? FedEx and UPS each have very complicated contracts and it’s hard for online sellers to understand all the variables that exist within those terms.

Here’s how, through contract negotiations, shippers can lower their rates, reduce their shipping spend and improve profitability. There’s no reason for ecommerce merchants and online sellers of any kind to continue overpaying for freight and small parcel shipping.

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What Makes the Best Product to Sell on Amazon?

Jérôme de Guigné has found six key attributes for ensuring success on Amazon. Use them to source a product with bestseller potential.

This post is by Jérôme de Guigné. Jérôme is the founder of Amazon Made Simple and specializes in helping start-ups and traditional mid-sized global companies grow their distribution on and through Amazon.

Wouldn’t it be great to have a secret recipe to ensure success on Amazon?

Businesses often look at the products they already sell, or can buy from their suppliers, and try to figure out how to make them profitable on Amazon. Like trying to fit a square peg into a round hole, it will never work if you picked up the wrong item to begin with.

But what if we could reverse engineer the problem? If we can discover the traits shared by products that have been successful in the past, can we create a new product with all the right properties to be a future bestseller?

I believe we can!

There is an optimum size, price and context that has a much greater chance of success on Amazon than the average product from your catalog. I’ve helped many businesses succeed on Amazon over the last five years, and time and time again the products with the right attributes succeed, while others struggle to gain traction.

So what are those attributes that the best products have?

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Ecommerce Fulfillment: How to Choose a Strategy and Service Provider

From in-house fulfillment and Amazon FBA, to dropshipping and 3PLs, we evaluate each model to help you pick the right one for your business

Imagine the scenario: you’re a multi-channel ecommerce seller, surrounded by stock, wondering how you’re going to get orders out. You sell a whole range of SKUs, that vary in size and sales volume, and aren’t sure whether fulfilling all your orders yourself will be possible.

While self-fulfilling orders does have merit, it’s not the only way to do ecommerce fulfillment. There are several other strategies, each with their own pros and cons, that are worth exploring.

So, in this post, I’ll look at the different ecommerce fulfillment strategies that are open to sellers, from in-house fulfillment and Amazon FBA to dropshipping and using independent 3PLs. I’ll explain how each model works, the pros and cons of fulfilling orders using each approach, and the types of businesses which are best suited to each model.

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How Optimizing Our Amazon Listings Boosted Our Conversion Rate by 10%

Andrew Maff explains how to optimize Amazon listing titles, descriptions, bullets and keywords to make a big impact on your business for free

This post is by Andrew Maff, Director of Marketing and Operations for Seller’s Choice, a full-service digital marketing agency for ecommerce sellers. Before joining Seller’s Choice, Andrew worked as the Digital Marketing Director for top Amazon seller Think Crucial.

If you sell products on Amazon, you’re probably wondering if there’s anything you can do to help increase your sales.

The good news is that tweaking your product listings has very tangible benefits in that regard. The bad news is that it’s going to take some very real effort and work on your part. While I worked as the Director of Marketing for Think Crucial, that was one of the biggest challenges that I faced.

Think Crucial had its own very successful ecommerce site and we wanted to have the same success on Amazon. We had over 2000 SKUs with 900 parent listings so we knew there was more potential for us. To accomplish our goals for our Amazon listings, I decided to focus on four concrete areas: product titles, descriptions, bullet points, and keywords.

The end result? Page views increased by 44%, sales by 30%, and conversion rate by an impressive 10%. That’s a lot of business impact. We optimized everything possible including images, titles, bullet points, product descriptions and on some listings, Enhanced Brand Content.

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Is it Still Worth Getting an eBay Store Design and Listing Template?

Changing policies and buyer habits have divided opinion on eBay store designs and listing templates. Which approach is best today?

If you were to jump in a time machine, set the dial back five years and search eBay, it would look quite different. Back then, the marketplace was brimming with vibrantly designed eBay stores and listing templates, because there was little question over the positive impact that a custom design had on sales.

Return to the present day though, and a lot has changed. eBay has banned Active Content and introduced features that hide the listing description, and many more buyers are shopping on mobile phones and tablets.

As a result of these changes, opinion has become polarized on whether having an eBay store design and listing template is good or bad. Some sellers believe that a design can hurt sales and would never use one again, as they are seeing better results with plain text listings.

Other sellers still choose to have a store design, because it provides a recognizable brand, gives marketing opportunities and allows customers to see what makes them unique. It’s one of the big advantages of eBay over Amazon – being able to stand out from the crowd.

In this post I’ll look at the pros and cons of having an eBay store and listing design, and ask if it’s possible to have the best of both worlds: a strongly branded design that works perfectly on desktop and mobile browsers, complies with all of eBay’s policies, and – most importantly of all – increases your overall sales.

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