Category Archives: Essential Guides

eBay Promoted Listings: Your Top Ten Questions Answered

With Promoted Listings, eBay sellers can pay to jump to the top of the search results. How can sellers use these ads to best effect?

eBay Promoted Listings is a pretty simple advertising scheme.

You just choose which items to promote, and how much of the sale price you are willing to pay. eBay then boosts your items from their normal positions in the search results to the fourth or fifth spots from the top.

If a buyer clicks on a promoted item and goes on to buy it, you pay eBay the percentage you set, in addition to the usual final value fee. If the item does not sell, you pay nothing.

Despite its simplicity, there’s still a lot to think about with eBay Promoted Listings. How do you choose which items to promote? How much should you pay? Should you promote them all the time or just sometimes? When should you adjust the amount you’re paying?

Here’s the top ten questions we hear from sellers about Promoted Listings, and how to make sure you get the most out of every extra penny you give to eBay.

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The 4 Critical KPIs to Keep Your Amazon Business Healthy

When you’re immersed in the details of selling on Amazon, it can be hard to see the big picture. These 4 simple KPIs bring it sharply into focus.

This post is by Dave McDaniel, a senior VP with ManageByStats.

With over 2 million Amazon sellers worldwide, there’s no shortage of information on how to succeed selling on the world’s number one online platform. Mentors, groups, courses and experts abound.

Despite that abundance, new information is constantly needed. Amazon is ever-changing, and we Amazon sellers are always hungry for the latest how-tos and best-practices. There’s always something new to learn.

In this article we cover the four absolutely key KPIs for monitoring the health of your sales on Amazon, so you can see at a glance how your business is doing.

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The 10 Step Amazon Selling Strategy for Brick-and-Mortar Retailers

Independent retailers don’t have to be the victims of Amazon’s success. Here’s how they can leverage their strengths to succeed on Amazon.

These days, as a business, you can’t really afford to not be selling through online marketplaces like Amazon. No matter what you sell or the size of your business, online marketplaces allow you to reach an even wider audience and increase your sales potential by accessing a global, 24/7 consumer market.

You may not have considered Amazon as a viable option for your business. There is a perception that Amazon only caters for low-priced goods from established brands, and ruthlessly squeezes independent businesses.

But Amazon relies heavily on its third-party sellers, accounting for over half of its sales volume. Over the years the Amazon marketplace has grown exponentially into a highly competitive business network with brands and retailers of all sizes. These aren’t suppliers to Amazon, they’re independent businesses selling directly to buyers.

This article is intended primarily for independent retail businesses who have not started using the Amazon marketplace. We’ll walk you through the best ways to leverage your strengths and create a successful strategy for selling on Amazon.

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How to Find the Right Private Label Manufacturer

Everything you need to know, from what makes a great private label manufacturer to the best directories – and the worst mistakes.

This post is by Gary Huang, an American based in Shanghai, China. Gary has been working in sourcing since 2008, and is the creator of 80/20 Sourcing which teaches online sellers and small business importers how to save time and make more money when sourcing from suppliers in China.

FACT: there are over 2.8 MILLION factories in China. They range from state of the art and fully-automated manufacturing facilities, to loose groups of stay-at-home women who cut and sew textiles from their own homes. Whatever you’re looking for, there’s a pretty good chance there’s a factory in China that can make it.

But if you’re an Amazon private label seller or an ecommerce entrepreneur, how do you know which type of manufacturer is right for you?

In other words, how do you find the right private label manufacturer for your business? One that makes products at the right quality and the right price, provides the service you need, can deliver on time, make the modifications you want, and manufacture them under your brand.

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15 Ways to Get Reviews on Amazon: Do’s, Don’ts and Maybes

Here’s every way to get more product reviews, from approved programs run by Amazon to prohibited methods that could get you banned forever.

For private label sellers and brand owners, getting positive product reviews on Amazon is crucial. Not only does it give shoppers confidence in the quality of your products, it plays a part in many of Amazon’s algorithms including the ranking of search results and the Amazon’s Choice badge. Reviews are hugely important to the success of Amazon sellers.

But Amazon has fought back against practices which undermine trust in the review system. Its most notable actions include the banning of incentivized reviews, the introduction of Verified Purchase reviews, and drawing up extensive policies on everything sellers can and can’t do. Amazon are being tougher than ever on what’s allowed, and will take harsh action on rule-breakers.

Here are all the different ways you can get Amazon product reviews. Only a few are completely safe, but also rather limited or expensive to access. Others are completely prohibited, but are still being used by sellers who are dishonest, desperate or naive. And many are in a grey area – if you stay within Amazon’s rules you should be safe, but it’s very easy to step over the line.

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