Category Archives: Essential Guides

Finding Your Amazon Niche: 10 Ideas For Private Label Product Research

Success on Amazon often comes from selling in a niche with passionate buyers and fewer competitors. Here’s how to find your perfect niche.

Find your Amazon niche on pad

This post is by Manuel Becvar, Founder & CEO of sourcing education site Import Dojo.

How do you find a private label product to sell? This is the number one question I get asked on an almost daily basis.

There’s no one method that’s right for everyone. Instead, there are many different methods you can use to find the perfect Amazon niche and product.

In this post, I’ll explain ten of my favorite research methods. Take a look and find one that works for you! The first nine ideas are popular and long-established methods that still work well but in the last part I want to let you in on my preferred method for developing successful products today.

Continue reading →

eBay Global Shipping Program: All Your Questions Answered

eBay’s Global Shipping Program allows sellers to access international customers and reach new markets, but is it the best option for sellers?

Parcels being delivered around the world

International shipping is a complex activity. There are a multitude of considerations from customs duties and taxes, to long delivery time frames and flawed parcel tracking.

eBay’s Global Shipping Program (GSP) aims to make international shipping easy for eBay sellers. With GSP you only have to ship your product to a warehouse in your own country, then eBay takes over and handles international delivery to the buyer.

But how well does the program work? What are the pros and cons? And is it really the best way to ship internationally?

Continue reading →

Amazon PPC Ads: Everything You Need to Know

From costs and effectiveness to ACoS and optimization, Chris Rawlings answers all the big questions on Amazon Sponsored Products PPC ads.

Amazon PPC on notepad

This post is by Chris Rawlings, CEO and Co-founder of Judolaunch and JudoPPC.

Amazon is now the third-largest online advertising company in the U.S., earning an estimated $4.61 billion in ad sales last year, to place it behind only Google and Facebook.

That shows on the site, with sponsored ads featuring at the top, middle and bottom of many search results pages. These are Amazon’s flagship PPC ads, Sponsored Products.

Amazon PPC ads are more popular than ever, and becoming almost indispensable for businesses to launch and sell their products successfully. Here’s everything you need to know about these ads.

Continue reading →

Amazon Brand Registry: Everything You Need to Know

Brand Registry is powerful and sophisticated, but also complex and often misunderstood. Here are all the answers for brands and sellers.

This post is by Leah McHugh, an ecommerce consultant for ecommerceChris.com.

If you’re a brand owner selling on Amazon then you know that protecting your brand can be a full-time job. I’ve spoken with many brands who are reluctant to sell their products on Amazon at all, for fear that their reputation will be tarnished by unscrupulous sellers.

Even if you’re not selling your brand on Amazon yourself, someone else probably is. It’s notoriously difficult to close off every route that can lead to your products being sold on Amazon.

That’s why I recommend that ALL brands enroll in Amazon’s Brand Registry to protect their products from counterfeiters, and to control the brand experience customers have on the world’s most popular ecommerce site.

Continue reading →

Amazon Seller Account Health Check: Step by Step

Discover and fix problems with your selling account before Amazon does. Stay clean, deal with dirty competitors and prevent suspensions.

Amazon seller account health check

This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy.

Over the past four and a half years, we’ve worked with thousands of sellers facing the pain and anxiety of Amazon account suspensions and listing blocks. One constant remains: sellers will do anything in their power to avoid going through it all again.

What’s the best way to protect yourself from Amazon’s investigators poking around in your account? Identify threats before they do. If you find complaints about item quality, for example, then you can take remedial steps before it blows up into a major problem. Or if you are missing targets on key performance metrics, you can uncover and address the failures behind that.

The steps below will help you devise a complete plan for protecting your business and allow you to grow safely to larger revenue and higher sales, year over year.

Continue reading →