Category Archives: Essential Guides

Protect Your Brand with Amazon Brand Registry 2.0 and Transparency

Here’s what brands need to know about Amazon’s new anti-counterfeiting initiatives: Brand Registry 2.0 and Transparency.

This post is by Leah McHugh, an ecommerce consultant for ecommerceChris.com.

In May of 2017 Amazon released Brand Registry 2.0 to much hype, and rumors around what Brand Registry 2.0 would offer for brand protection.

As with many Amazon changes, there was also a lot of misinformation, leaving many sellers confused or disappointed.

Amazon also quietly opened up their Transparency program in 2017. As early as 2016, they were beta testing this program with select sellers.

The majority of sellers, and more importantly consumers, are still not aware that this program exists, so how can it help protect your brand?

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Amazon Consultants: How to Choose the Right One for Your Needs

From reviving your sales to reducing your PPC costs, the right Amazon consultant can do it all. But how do you find the one for you?

Why hire a consultant to help with your Amazon sales? The short answer is that selling on Amazon takes a lot of time and technical expertise, and there are people out there who work with Amazon sellers all day, every day, helping them build their businesses.

As interest in Amazon’s marketplace has grown, so has its support ecosystem. There are now plenty of Amazon consultants around, offering support, advice and training. They cover areas from listing optimization and SEO to product compliance and account suspension appeals.

But they aren’t all equal. Some have just a couple of years’ experience with Amazon, while others are veterans with over a decade of knowledge. Some worked for Amazon itself before branching out on their own. Others were successful sellers in their own right, or worked for big companies managing their Amazon marketplace accounts. There are different ways to gain the depth of expertise needed to help others effectively.

In this post, I’ll be looking at what Amazon consultants do, who uses them and how to choose the right type for your businesses needs.

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FedEx and UPS Shipping Contract Negotiations: Your Checklist to Getting Them Done Right

Ten hot tips from Brian Gibbs to make sure you don’t pay sky-high prices, when you sign up or renew your contract with FedEx or UPS

This post is by Brian Gibbs, President of Refund Retriever, a company which audits shippers’ FedEx or UPS accounts for late deliveries and billing mistakes, using their own in-house technology. They also help with contract negotiations, and provide a range of shipping reports to help sellers analyze their activity and get better prices.

What do most small businesses do when their shipping contract comes up for renewal? That’s right, they just resign themselves to rising prices and tougher terms, and sign on the dotted line.

It doesn’t have to be that way. Shipping is a competitive industry, and you can make carriers fight for your business. But how do you do that? FedEx and UPS each have very complicated contracts and it’s hard for online sellers to understand all the variables that exist within those terms.

Here’s how, through contract negotiations, shippers can lower their rates, reduce their shipping spend and improve profitability. There’s no reason for ecommerce merchants and online sellers of any kind to continue overpaying for freight and small parcel shipping.

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What Makes the Best Product to Sell on Amazon?

Jérôme de Guigné has found six key attributes for ensuring success on Amazon. Use them to source a product with bestseller potential.

This post is by Jérôme de Guigné. Jérôme is the founder of Amazon Made Simple and specializes in helping start-ups and traditional mid-sized global companies grow their distribution on and through Amazon.

Wouldn’t it be great to have a secret recipe to ensure success on Amazon?

Businesses often look at the products they already sell, or can buy from their suppliers, and try to figure out how to make them profitable on Amazon. Like trying to fit a square peg into a round hole, it will never work if you picked up the wrong item to begin with.

But what if we could reverse engineer the problem? If we can discover the traits shared by products that have been successful in the past, can we create a new product with all the right properties to be a future bestseller?

I believe we can!

There is an optimum size, price and context that has a much greater chance of success on Amazon than the average product from your catalog. I’ve helped many businesses succeed on Amazon over the last five years, and time and time again the products with the right attributes succeed, while others struggle to gain traction.

So what are those attributes that the best products have?

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Ecommerce Fulfillment: How to Choose a Strategy and Service Provider

From in-house fulfillment and Amazon FBA, to dropshipping and 3PLs, we evaluate each model to help you pick the right one for your business

Imagine the scenario: you’re a multi-channel ecommerce seller, surrounded by stock, wondering how you’re going to get orders out. You sell a whole range of SKUs, that vary in size and sales volume, and aren’t sure whether fulfilling all your orders yourself will be possible.

While self-fulfilling orders does have merit, it’s not the only way to do ecommerce fulfillment. There are several other strategies, each with their own pros and cons, that are worth exploring.

So, in this post, I’ll look at the different ecommerce fulfillment strategies that are open to sellers, from in-house fulfillment and Amazon FBA to dropshipping and using independent 3PLs. I’ll explain how each model works, the pros and cons of fulfilling orders using each approach, and the types of businesses which are best suited to each model.

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