What is the Amazon Buy Box, how do sellers “win” it, what is Buy Box suppression, and how does the Buy Box algorithm work?
The Amazon Buy Box is an elegant way for Amazon to keep things simple for buyers, when multiple merchants are competing to sell the same product. Just one seller is highlighted, even when a product is being offered by dozens of different vendors.
Sellers need to know how to win the Buy Box, if they want to significantly boost their sales. Although the Buy Box seems simple on the surface, it hides a complex algorithm. This is what allows Amazon to run a marketplace with millions of sellers, but have one detail page for each particular product rather than a different page for every seller offering that product.
This article answers your questions on how the Buy Box works, the impact it has, what you can do to win it, and much more. You’ll learn to optimize your strategy to boost your share of the Buy Box, get into the rotation more often, and increase your revenue.
When you’ve outgrown Alibaba, what are the alternatives for sourcing high-quality products from the best manufacturers in China?
This post is by Gary Huang, an expert in sourcing products from China and creator of 80/20 Sourcing.
When you think of sourcing from China, what’s the first thing that comes to mind? Hopping on a plane and flying to Guangzhou to find a factory? No, you go on Alibaba!
Alibaba is very popular and accessible, but that doesn’t mean it’s always the best option. Why not? Well, it attracts a lot of middlemen and trading companies, and some of them aren’t upfront about that.
Alibaba is also where your competitors are likely to buy from, so you all might end up selling exactly the same products as them. Perhaps most importantly, some of the best suppliers avoid Alibaba – because they want to find a better class of customer!
So, what are the alternatives to Alibaba? I’ll explore them all here.
The need for product identifiers on eBay has left sellers confused. What do they mean and how do they benefit sellers, buyers, and eBay?
MPNs, UPCs, EANs, GTINs, ePIDs… selling on eBay is starting to feel like swimming through alphabet soup!
Over the past few years, the platform has introduced a number of different initiatives to make shopping easier and more efficient for its customers.
To do this, eBay has been asking sellers in many categories to add “product identifiers” to their listings. That’s where all the acronyms come in, including MPNs, UPCs and several others. These codes help eBay display relevant products to shoppers and encourage search engines like Google to place eBay listings higher in the results.
But sellers are confused by all the different product identifiers. Which ones are required and which ones are optional? Is it beneficial for sellers to play ball with the new rules, or is it better to try and work around them? And, perhaps most pressingly, what is the purpose of all this anyway?
We look at the best directory sites for finding dropshipping suppliers, with top tips for making the dropship model work for you
When you decide to dip a toe into the ecommerce waters, dropshipping is an attractive first-time option. Having suppliers fulfill your orders without needing to store, package, and send out stock can seem like a low-risk, easy approach, and there are many businesses out there thriving with this model.
The difficulties come when you try to make it profitable. A lot of people want to make a business out of dropshipping, and there is often little for them to compete on other than price.
So how do you compete and make decent profits? The key is choosing the best place to source products from. Not all dropshipping suppliers are equal. This is why it’s important to determine your specific needs and go for a supplier that aligns with those. Many are niche-focused or industry-specific, while others will have better delivery options but might be more expensive.
Finding a good dropshipper that delivers on time, has competitive prices, and that you are able to rely on can dramatically affect your chances of success.
Here, I’m going to outline the different ways you can source dropshipping suppliers and I’ll list out some of the best dropshipping directories to help you get started.
Answers to all the most important questions about ecommerce accounting, from software and data integration to taxes and reporting
This post is by Mike Cortes, owner of ecommerce bookkeeping and financial coaching service Zynergy Books.
Accurate bookkeeping is the foundation for any ecommerce business. Proper accounting can take that foundation and build a successful future for you and all that you worked hard for.
Unfortunately, many entrepreneurs view ecommerce accounting and bookkeeping as burdensome and put it off until the end of the reporting period. What many fail to realize is that procrastination could be costing them tens of thousands of dollars annually, by not properly planning and strategizing with their bookkeeper and accountant.
The goal of this article is to empower you, the ecommerce professional, to take action on your finances and reap the rewards that you so greatly deserve.