Category Archives: Essential Guides

How To Optimize Amazon PPC Campaigns and Find Untapped Keywords

Franz Jordan explains how to optimize your cost per click and reveals the best method for finding long-tail keywords with untapped potential

This post is by Franz Jordan, CEO of Sellics, a powerful all-in-one tool that combines everything sellers need to be successful on Amazon.

Amazon Sponsored Products has proven to be a very effective channel for sellers and vendors looking to increase their sales velocity on Amazon. In 2016, the number of sellers using Amazon PPC globally doubled, while the number of clicks on PPC ads grew by over 150%. This growth has continued, as between second-quarter and third-quarter 2017, Amazon’s Sponsored Products ads grew by another 52%.

With more sellers leveraging Amazon PPC as part of their marketing strategy, it raises interesting questions about the market saturation of keywords on Amazon’s ad platform, and whether there still lies untapped potential for sellers to bid on lucrative keywords with a low cost-per-click (CPC). After all, bidding on keywords with negligible competition means you are driving very low-cost traffic to your products.

As an Amazon seller, you need to ask yourself how you can take advantage of the current PPC landscape to (a) lower your overall CPC and (b) leverage the untapped keyword potential in Sponsored Products to buy more traffic for your products at a low cost.

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Get Ready to Sell Your Ecommerce Business in Just Six Months

Greg Elfrink lays out the blueprint for creating a streamlined business that will sell for the maximum price in the minimum time

This post is by Greg Elfrink, Content Manager at Empire Flippers, a broker specializing in online businesses. Empire Flippers has sold dozens of FBA businesses, and earlier this year completed its largest ever sale: a $1.7 million Amazon FBA business.

It can be an intense, stressful but rewarding process building up your ecommerce store to a level of profitability. However, the reward shouldn’t be focused on the profit you earn every month, as there is a much bigger reward waiting for you: your ecommerce store’s exit plan.

In other words, you could take all of the sweat equity you put into your business and sell it for a large lump sum of money. That capital can be leveraged into all kinds of new projects. You could choose to invest in new ecommerce businesses, buy physical real estate or even pay off debts.

But selling a business takes preparation. Buyers are looking for well-run, streamlined, predictable businesses. If yours is profitable, but chaotic, then it’s going to be much harder to sell.

In this article, you are going to learn exactly how to build your business so it can be sold quickly and at the best price possible. We are going to cover what you need set up right away, how your business should look six months out from being sold, and the final tweaks you need to make in the three months before you sell it.

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10 Essential Ingredients for a Fantastically Well-Organized Ecommerce Business

From hiring a virtual assistant to having a company wiki, Marcin Hashevsky explains the elements your business needs to run like clockwork

This post was by Marcin Hashevsky from Amazing Work System. Marcin helps sellers start systematizing their online selling business so they can spend less time in operations and more time on vision and growth, or simply spend more time with their families.

Recently I realized that whenever I am talking about online, ecommerce, or Amazon businesses, people always ask me three questions:

  1. How can they build a successful ecommerce business and sell it easily?
  2. How have I managed to make my business run so smoothly?
  3. And how do I pronounce my name?

Apart from pronouncing my name, which I know can be tough, the other two questions have pretty straightforward answers. I find it really easy now to run my business efficiently, thanks to my systemized mindset. But I get why people struggle, as I was in the same situation not very long ago.

So today, I am going to tell you about 10 key ingredients that you need to create a very organized and successful ecommerce business. Let’s begin!

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Enhanced Brand Content for Amazon Listings: The Essential Guide

Amazon sellers can create much more attractive listings using EBC, but how should you use it, and are there any downsides?

This post is by Jacques van der Wilt. Jacques is a shopping feeds industry leader and the founder of DataFeedWatch, a leading global feed management and optimization company that helps online merchants optimize their product listings on more than 1,000 shopping channels in over 50 countries.

If you think about what contributes to your buying decision when shopping on Amazon, the answer would almost certainly include product reviews and the content of the product description. When you’re buying a low-value item the description might play a less important role, but for a high-value item, like a camera, you’ll ideally want detailed content that highlights all the features of the product.

This is where Enhanced Brand Content (EBC) comes in, as it facilitates the customer’s need to find detailed content, and allows private label owners to enrich their product detail page with additional images and richly formatted text blocks.

In this article, I’ll be taking an in-depth look at all things EBC, including who is eligible to use it, advantages and disadvantages, and how to make sure that you’re using EBC effectively.

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Dropshipping: The Essential Guide for Getting Started

Cody Stallard talks all things dropshipping. From deciding what to sell and finding a legitimate supplier, through to processing orders

This post is by Cody Stallard and was originally published as a ten part series on The Wholesale Forums

If you’re looking into selling online, then you will more than likely have come across the term “dropshipping”. Sadly, this isn’t the practice of dropping a ship into the middle of the ocean, however fun that may sound.

No, dropshipping is a business model for online sellers, where merchants don’t purchase their stock until they receive an order. How is this possible? Well, they list an item and then, when an order is placed, they order it from their supplier, who ships it straight to the customer.

Dropshipping is one of the most attractive strategies for selling online, primarily because you never see or touch your stock. This means that you don’t have to find room for hundreds of units, or spend time handling and shipping orders.

In this post, I’ll be looking at the whole dropshipping process, covering everything from from the pros and cons of starting your own dropshipping business, to how the order process works and how to find legitimate suppliers.

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