Category Archives: Marketing Ideas

Strategies to promote your ecommerce business more effectively everywhere online.

Selling on Facebook Marketplace and Daily Deals for Retailers and Brands

Facebook finally has a marketplace where businesses can sell directly to consumers. Here’s how it works and how to get started selling.

Selling on Facebook Marketplace

This post is by Daniel Sperling-Horowitz, the President and Co-founder of Zentail.

Before I go any further, you may be thinking:

Facebook Marketplace, isn’t that the local, consumer-to-consumer marketplace?

You’d be correct, or at least 50% correct. Following the early success of their Marketplace, Facebook is now helping brands and retailers sell products on Facebook Marketplace as well.

This post focuses on Facebook Marketplace for Business, the online marketplace accessed directly within Facebook that allows users to discover and buy products directly on Facebook without being redirected off the social media platform to a merchant’s webstore.

We expect this will become a major online shopping channel for authorized resellers and brand owners.

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How to Start a Subscription Box Business Using Amazon and Cratejoy

We spoke with Sophie Howard about the subscription business model. Here’s how to leverage Cratejoy’s platform and Amazon’s market reach.

As competition on online marketplaces has become fiercer, more and more sellers are looking for a way out of the ecommerce rat race. The big question is, “How?”

One way is to start a subscription box business. In this model, sellers put together a selection of products which customers pay to receive automatically, every month.

Subscription boxes exist for a wide variety of products, from beauty and pet supplies to comics, food and drink. Customers can choose to receive a set selection of items each time, or have a surprise box, where the items are chosen for them.

We spoke to ecommerce entrepreneur Sophie Howard about the subscription box business. Sophie builds and sells her own brands, and is the founder of Aspiring Entrepreneurs, where she coaches online business owners.

We talked about why subscription boxes are an attractive business model, how to leverage leading platforms Cratejoy and Amazon, and the unique challenges that subscription business owners have to overcome.

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How to Make Amazon’s Customers Your Customers Using Facebook Ads

Anthony Lee explains step-by-step how to use Amazon buyer data to create targeted Facebook ad campaigns, and go direct to customers

This post is by Anthony Lee, COO of SixLeaf (formerly ZonBlast), the first and largest product launch and ranking service for Amazon sellers.

When sellers start offering their own private label products on Amazon, their goal is usually to build an independent brand. They aim to use Amazon as a springboard and, in the future, make most of their sales through their own website.

The problem is that a lot of the training programs and advice available to online sellers doesn’t explain HOW to grow your brand beyond Amazon. There is just a common notion that once your brand becomes “big enough” it will naturally happen. It doesn’t work that way.

In this post, I’m going to talk you through some practical steps which really work to build your brand. You’ll find out how to leverage Amazon buyer data to find your customers on Facebook, and target them with Facebook advertising campaigns.

By doing this, you can direct existing customers, and other buyers just like them, to products on your own webstore, and build a really robust, independent brand.

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How to Differentiate Your Ecommerce Business From Your Competitors

Travis Romine suggests ways to set your business apart and raise the barriers to entry, and make it harder for competitors to copy you

This post is by Travis Romine, an ecommerce growth consultant at Sharp Commerce and previous owner of ParadiseFibers.com. He consults for online retailers throughout the US on building high performance ecommerce businesses, growth strategy and digital marketing.

Why would someone buy from you rather than your competition?

That’s an incredibly tough question even for some of the veteran online retailers that I review.

If you’re new to ecommerce, make sure you determine your differentiator before lifting a finger on your website. Doing this will help keep your business model relevant regardless of marketplace trends and Google algorithm changes.

It’s no coincidence that my most successful clients, who are doing over $25 million a year, all have a solid differentiator.

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Black Friday: Should I Follow the Sales Frenzy or Hold My Nerve?

Amazon want Keith to run Black Friday promotions. But will he benefit from taking part, or are Amazon just squeezing him to give lower prices?

Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

Hello,

I’ve been selling sports and fitness items online for five years through Amazon, eBay, Walmart and my own store.

For the last month, Amazon have been hounding me to set up big discounts on some of my products for Black Friday deals. They want me to knock my prices down by at least 20% for these deals, which is going to make my margins very low.

What I want to know is whether Black Friday deals are worth it. Am I likely to get a large increase in sales volume that means it will still be profitable? Will I get a knock-on effect after Black Friday because the increased sales will bump up my search rank? Or should I ignore it because the whole thing is just Amazon squeezing me to give lower prices?

– Keith T., Maryland

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