Category Archives: Markets & Channels

5 Chinese Marketplaces For Western Brands and Online Sellers

Brands and online sellers should consider these marketplaces first when looking to unlock China – the largest consumer market in the world.

Chinese dancers with red fans

This post is by Craig Agutter, Head of Corporate Online and Ecommerce, EMEA at WorldFirst.

You will have likely heard it before but it bears repeating – China is one of the largest and fastest growing ecommerce markets in the world. With 804.5 million internet users in China as of 2018, the online share of retail sales is expected to rise to an incredible 33.6% in 2019, amounting to $4.87 trillion in GMV.

For sheer bombastic sales events, nothing comes close to “Singles Day” in China, held on 11th November each year. An “anti-Valentine’s Day” of sorts, it was adopted by the Chinese ecommerce giant, Alibaba, in 2009 and transformed into an occasion when everyone buys themselves gifts. Over $30 billion of products were sold last year – several times Amazon’s Prime Day, Black Friday and Cyber Monday sales combined.

Despite its size, the Chinese market can seem daunting for Western brands or retailers. Before any online seller makes the leap, it is important to bear Chinese consumer preferences and behavior in mind, not least the importance of selling via marketplace platforms, in addition to the usual challenges presented by cross-border trade.

What should sellers know before jumping into the largest ecommerce market on Earth? Which marketplaces welcome cross-border sellers? What are the practical steps involved in getting started?

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Which Are the Best Places to Sell Clothes Online?

When it comes to selling boutique, designer or vintage clothes, eBay has strong competition from newer marketplaces that sell clothes online.

Women in clothes store working on a laptop

Selling new or used clothes online can be a profitable niche for many businesses. But there is no doubt about it, you need to have an eye for detail, bargains and trends, and sourcing your products can be time consuming.

Whatever your approach, you have plenty of options when it comes to choosing where to sell your clothes online. There are now a multitude of apps and websites used by professional clothing sellers, each with their own loyal base of fashion-conscious buyers.

In the past, eBay was often the go-to marketplace for clothes sellers, but it may no longer be your best option. So, in this article I am going to discuss some alternative marketplaces for selling clothes, and outline the key features of each.

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Is It Time to Break Into The DACH Ecommerce Market?

Jacques van der Wilt takes a look at the ecommerce market in Germany, Austria and Switzerland, including the main shopping channels.

Oktoberfest beer representing DACH countries

This post is by Jacques van der Wilt, the founder of global feed management and optimization company DataFeedWatch.

Collectively known as the DACH countries, Germany, Austria, and Switzerland are closely connected both geographically and culturally, and are very successful economically.

DACH countries have a population of just under 100 million (around 80% of which live in Germany) and over 80% of consumers use the internet. The prospects for ecommerce in these three German-speaking countries starts to look pretty good.

There is also a significant year-on-year growth in dollars spent online across these countries. Germany, for example, has seen an increase in spend of just under $10 billion every year between 2015 and 2017. A similar increase is forecast for 2018, bringing the total to nearly $100 billion.

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Selling on Facebook Marketplace and Daily Deals for Retailers and Brands

Facebook finally has a marketplace where businesses can sell directly to consumers. Here’s how it works and how to get started selling.

Selling on Facebook Marketplace

This post is by Daniel Sperling-Horowitz, the President and Co-founder of Zentail.

Before I go any further, you may be thinking:

Facebook Marketplace, isn’t that the local, consumer-to-consumer marketplace?

You’d be correct, or at least 50% correct. Following the early success of their Marketplace, Facebook is now helping brands and retailers sell products on Facebook Marketplace as well.

This post focuses on Facebook Marketplace for Business, the online marketplace accessed directly within Facebook that allows users to discover and buy products directly on Facebook without being redirected off the social media platform to a merchant’s webstore.

We expect this will become a major online shopping channel for authorized resellers and brand owners.

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Ecommerce in Scandinavia: Affluent Consumers and a Growing Market

Jacques van der Wilt takes a look at the ecommerce market in Sweden, Denmark, Norway and Finland, including the main shopping channels.

This post is by Jacques van der Wilt, the founder of global feed management and optimization company DataFeedWatch.

Collectively, Scandinavian countries – Denmark, Norway, Sweden and Finland – spent a massive €20.5 billion on ecommerce in 2017.

With a high standard of living and the percentage of internet users continuing to rise, we are highly likely to see Nordic ecommerce spending rise rapidly as well.

So, where do Scandinavians shop online and what are the current ecommerce trends?

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