Category Archives: Markets & Channels

Seven Leading Marketplaces for Selling in Australia and New Zealand

These wealthy English-speaking countries have a strong demand for international products. Here are the best marketplaces down under.

This post is by Craig Agutter, EMEA Ecommerce Manager at international currency transfer provider WorldFirst.

Amazon’s recent launch in Australia has opened up what was once a difficult market for international sellers to access. In fact, when the retail giant opened its doors down under last December, it experienced more orders on its first day than any other Amazon launch in history.

The demand is definitely out there, and Australia and New Zealand are fast becoming two of the most exciting ecommerce markets for international businesses. In particular, sellers with seasonal demand find Australia and New Zealand lucrative markets to offload surplus stock, once the season is finished in the northern hemisphere.

Whilst Amazon’s launch now makes it easier for you to sell down under, it isn’t the only show in town. Here we take a look at some of the marketplaces to explore if you’re eyeing up the opportunities in Australia and New Zealand.

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Google’s Ecommerce Answer: Shopping Actions

Google’s Shopping Actions is a major new ecommerce initiative. Here’s how it works, which merchants are eligible, and how to get on board.

This post is by Daniel Sperling-Horowitz, the President and Co-founder of Zentail, a Y Combinator-backed multichannel ecommerce platform and Google Partner.

On Monday, March 19, 2018 Google quietly published a blog post that set in motion a major change to the ecommerce landscape.

Wherever shoppers are looking for products on Google’s vast advertising network, they can now check out directly on Google without being redirected to the merchant’s webstore.

Shopping Actions, as it is called, is Google’s new universal hosted checkout experience spanning major properties. These include Google Express, an exciting shopping mall featuring some of the largest names in retail including Target, The Home Depot, Walmart and Costco.

Merchants in the Shopping Actions program pay a fee per sale (“pay-per-sale”) instead of the traditional pay-per-click (“PPC”) Google Shopping advertising model. This commission-based model holds significant promise for merchants. Marketplace sellers, for example, can diversify their online sales mix without taking on the challenges of PPC campaign management.

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Amazon Alternatives: Seven Marketplaces To Help You Diversify Your Sales

From Walmart to Jet.com, Newegg and OnBuy. We look at seven Amazon alternatives which sellers can add to their multi-channel arsenal.

Selling through just one channel is always risky. But, when that channel is Amazon, it can be a very dangerous plan. Competition on Amazon is always intense and even borders on the downright dirty, with sellers frequently being brought down.

The threat doesn’t just come from rogue competitors, as seller performance or product quality issues can very easily lead to suspension. And, the longer that your ASIN is blocked, or your listing is suspended, the more money you lose.

Now, there is no way to guarantee that you’ll never be suspended but having a multi-channel strategy can cushion the blow. It means that if you aren’t able to sell on Amazon, you still have sales coming in from other sales channels. The more marketplaces you add, the easier it will be to sustain your business until you’re back on Amazon.

So, in this post, we will look at some Amazon alternatives. They all have similar features to Amazon, for example being catalog-based, and have the potential to be a key part of your multi-channel approach.

This article is the second in a two-part series looking at alternative marketplaces for Amazon and eBay sellers. Be sure to check out our guide to eBay alternatives.

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eBay Alternatives: Ten Seller-Friendly Marketplaces To Consider

From Bonanza to DaWanda, eBid, Etsy, Ruby Lane and GunBroker.com. We look at ten eBay alternatives with characteristics that sellers crave.

eBay sellers have had enough. They are paying more in fees, struggling to keep up with ever-changing policies and battling with technical problems like site outages and random testing.

Many also feel that over time, the marketplace has lost its person-to-person feel, and is no longer as friendly to small businesses. It goes further though. The introduction of Group Similar Listings and the imminent ban on custom store designs has made sellers feel like they are losing their identity. As a result, some sellers are now looking for alternative marketplaces to sell their products on.

In this post, we’ll be exploring several eBay alternatives. All of them have similar characteristics to eBay, like being listing-driven, but they also have elements that sellers feel eBay has lost, like a person-to-person, community feel. Some of these marketplaces will allow sellers to list virtually anything, whereas others are more niche.

This article is the first in a two-part series looking at alternative marketplaces for Amazon and eBay sellers. Be sure to check out our guide to Amazon alternatives.

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Selling on Amazon Australia: My Tips For Getting Started

Chris McCabe talks about how to get started on Amazon Australia and finds out what sellers think of Amazon’s efforts Down Under so far

This post is by Chris McCabe, a former Investigation Specialist for Amazon’s Seller Performance team and founder of ecommerceChris.com. ecommerceChris shows Amazon sellers how to keep their accounts healthy, or, if the worst should happen, how to get their account back from a suspension.

Amazon Australia launched recently and to much fanfare. As I continue to gather up and process seller experiences from both established ecommerce players and those new to Amazon, I’m also examining Amazon’s moves thus far to see what will come next.

We had some indications of Amazon’s approach during the Seller Summit in Sydney. I got a strong sense of the efforts Amazon made to present themselves as the new best way to shop online in Australia.

eBay planted seeds in Australian soil and grew a solid reputation early on, as I learned during my visit earlier in 2017. But, clearly past ecommerce marketplace sales will not look like future ones, now that Amazon is engaged and expanding.

Since the summit, I’ve managed to speak with internal Amazon team members who work on the Australian marketplace and get some tips from them. In this post, I will share these tips, alongside some of my own guidance, and the opinions of some sellers who attended the summit in Sydney, just for good measure.

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