Category Archives: Markets & Channels

Is It Time to Break Into The DACH Ecommerce Market?

Jacques van der Wilt takes a look at the ecommerce market in Germany, Austria and Switzerland, including the main shopping channels.

Oktoberfest beer representing DACH countries

This post is by Jacques van der Wilt, the founder of global feed management and optimization company DataFeedWatch.

Collectively known as the DACH countries, Germany, Austria, and Switzerland are closely connected both geographically and culturally, and are very successful economically.

DACH countries have a population of just under 100 million (around 80% of which live in Germany) and over 80% of consumers use the internet. The prospects for ecommerce in these three German-speaking countries starts to look pretty good.

There is also a significant year-on-year growth in dollars spent online across these countries. Germany, for example, has seen an increase in spend of just under $10 billion every year between 2015 and 2017. A similar increase is forecast for 2018, bringing the total to nearly $100 billion.

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Selling on Facebook Marketplace and Daily Deals for Retailers and Brands

Facebook finally has a marketplace where businesses can sell directly to consumers. Here’s how it works and how to get started selling.

Selling on Facebook Marketplace

This post is by Daniel Sperling-Horowitz, the President and Co-founder of Zentail.

Before I go any further, you may be thinking:

Facebook Marketplace, isn’t that the local, consumer-to-consumer marketplace?

You’d be correct, or at least 50% correct. Following the early success of their Marketplace, Facebook is now helping brands and retailers sell products on Facebook Marketplace as well.

This post focuses on Facebook Marketplace for Business, the online marketplace accessed directly within Facebook that allows users to discover and buy products directly on Facebook without being redirected off the social media platform to a merchant’s webstore.

We expect this will become a major online shopping channel for authorized resellers and brand owners.

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Ecommerce in Scandinavia: Affluent Consumers and a Growing Market

Jacques van der Wilt takes a look at the ecommerce market in Sweden, Denmark, Norway and Finland, including the main shopping channels.

This post is by Jacques van der Wilt, the founder of global feed management and optimization company DataFeedWatch.

Collectively, Scandinavian countries – Denmark, Norway, Sweden and Finland – spent a massive €20.5 billion on ecommerce in 2017.

With a high standard of living and the percentage of internet users continuing to rise, we are highly likely to see Nordic ecommerce spending rise rapidly as well.

So, where do Scandinavians shop online and what are the current ecommerce trends?

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Seven Leading Marketplaces for Selling in Australia and New Zealand

These wealthy English-speaking countries have a strong demand for international products. Here are the best marketplaces down under.

This post is by Craig Agutter, EMEA Ecommerce Manager at international currency transfer provider WorldFirst.

Amazon’s recent launch in Australia has opened up what was once a difficult market for international sellers to access. In fact, when the retail giant opened its doors down under last December, it experienced more orders on its first day than any other Amazon launch in history.

The demand is definitely out there, and Australia and New Zealand are fast becoming two of the most exciting ecommerce markets for international businesses. In particular, sellers with seasonal demand find Australia and New Zealand lucrative markets to offload surplus stock, once the season is finished in the northern hemisphere.

Whilst Amazon’s launch now makes it easier for you to sell down under, it isn’t the only show in town. Here we take a look at some of the marketplaces to explore if you’re eyeing up the opportunities in Australia and New Zealand.

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Google Shopping Actions: A Major New Marketplace

Google Shopping Actions is a major new ecommerce initiative. Here’s how it works, which merchants are eligible, and how to get on board.

This post is by Daniel Sperling-Horowitz, the President and Co-founder of Zentail, a Y Combinator-backed multichannel ecommerce platform and Google Partner.

On Monday, March 19, 2018 Google quietly published a blog post that set in motion a major change to the ecommerce landscape.

Wherever shoppers are looking for products on Google’s vast advertising network, they can now check out directly on Google without being redirected to the merchant’s webstore.

Shopping Actions, as it is called, is Google’s new universal hosted checkout experience spanning major properties. These include Google Express, an exciting shopping mall featuring some of the largest names in retail including Target, The Home Depot, Walmart and Costco.

Merchants in the Shopping Actions program pay a fee per sale (“pay-per-sale”) instead of the traditional pay-per-click (“PPC”) Google Shopping advertising model. This commission-based model holds significant promise for merchants. Marketplace sellers, for example, can diversify their online sales mix without taking on the challenges of PPC campaign management.

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