Category Archives: Markets & Channels

Indian Ecommerce: a Big Opportunity for Marketplace Sellers?

Ecommerce in India

This post is by Emma Scotton, Director and Founder at independent ecommerce consultancy KnowGlobal. KnowGlobal offers advice and support to online businesses, both large and small, on all aspects of their ecommerce offering. They help clients grow their businesses both domestically and at an international level.

As the world’s fastest growing ecommerce market, India is becoming a top destination for retailers looking to expand their online business. This year alone, the Indian ecommerce market is set to be worth a staggering $38 billion, demonstrating year-on-year growth rate of over 60%!

What’s more, Morgan Stanley predict that by 2020 this market will be worth $119 billion, so whilst growth rates in our domestic markets are expected to plateau, India offers a vast opportunity for retailers to grow their online revenues in a new and dynamic market.

With a population of over 1.3 billion, India has always had the potential to become the next ecommerce giant but it’s only now that the appropriate ecosystem has started to fall into place to enable ecommerce to really thrive.

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China’s Tmall Global: Everything You Need To Know

Tmall Homepage

This post is by Misha Maruma. Misha is an online content writer for Nanjing Marketing Group, a company helping Western businesses connect with Chinese consumers. This post was first published on the Nanjing Marketing Group blog as Everything You Need To Know About Tmall Global.

Alibaba’s IPO on the New York Stock Exchange increased this massive ecommerce company’s brand recognition outside of China. But any Chinese shopper will tell you they have been using Alibaba’s ecommerce services for years.

Alibaba’s shopping platforms, including Taobao (consumer-to-consumer) and Tmall (business-to-consumer), are frequented by Chinese consumers looking for ways to buy brands that may not be available to them in physical stores where they live.

In 2008, Taobao spun off Tmall as a platform solely dedicated to official brand stores, allowing brands to sell their goods throughout Mainland China. Tmall now has over 70,000 brands in 50,000 stores.

Then in February 2014 Tmall Global was set up. The aim with Tmall Global was to encourage big foreign brands to enter the Chinese ecommerce market. Here’s everything you need to know about selling on this major new marketplace.

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Selling on Your Questions Answered

Selling on Jet

This post is by Daniel Sperling-Horowitz, President and Co-founder of Zentail, a software system for multichannel retail. Zentail works closely with the founding team at Jet, and was a top 5 seller on during the 6-month beta in 2015.

Something interesting in the world of online retail happened during the summer of 2014.

Mark Lore, co-founder and former CEO of Quidsi (which sold to Amazon for $540 million in 2010) announced that he had raised $55 million in funding, to launch an innovative shopping site called Jet.

Jet would make use of technological advancements and transparency to ultimately provide consumers with unprecedented savings. In September 2014, Lore raised another $25 million. By February 2015, $220 million had been raised – six months before Jet would publicly launch.

The marketplace landscape is evolving, and this new seller-friendly entrant is now emerging as a serious channel. If you rely on Amazon’s third-party marketplace for a disproportionate percent of your sales, chances are you’ve experienced many sleepless nights wondering if tomorrow is the day it all gets taken away. Diversifying by selling on additional sales channels is an effective way to reduce that risk.

So what is and what does it mean for your business?

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3 Emerging Markets to Have on Your Global Ecommerce Radar

Three Emerging Markets

This post is by Lorna Franklin, an Account Manager at SimulTrans, a leading localisation company providing services into over 100 languages. With a degree in translation studies, a postgraduate diploma in digital marketing and experience driving international sales in a successful ecommerce business, Lorna has a passion for international ecommerce and the art of providing a localised experience for global consumers.

The beauty of the internet and the growth of cross-border trade is that small businesses and large corporations are now on an even playing field when it comes to selling globally.

There is just as much opportunity out there for SMB’s to establish themselves as a dominant player in their sector as there is for their larger competitors.

But with growth slowing in developed ecommerce markets, and even the “first tier” of emerging markets like Brazil and Russia, it may be time for smaller retailers to start thinking about newly emerging markets. Enter an emerging market early, and you may be able to establish yourself long before your competitors arrive.

In this article I’ve picked out three markets which, based on some really promising growth statistics, might be worth keeping on your radar.

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German Online Marketplaces: The Essential Guide

German Online Marketplaces

This post is by Carsten Brassel, UK Country Manager for plentymarkets – an all-in-one ecommerce solution from Germany that combines stock management, online stores and multi-channel sales.

The Internet has turned our world into a global village. We can chat with friends in real-time despite living thousands of miles apart. And we can purchase items from online stores on the other side of the planet.

In our globalized world, expanding your business to another country comes with both big challenges and big rewards. When done correctly, international expansion allows you to tap into a new base of customers and take your company’s image abroad.

We recommend Germany for sellers who are interested in reaching out to a new international audience. Germany is not only the most populous country in the European Union, but is also Europe’s largest economy and the world’s fifth largest economy in terms of purchasing power parity.

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