Category Archives: Alternative Marketplaces

Coverage of the best marketplaces worldwide for online sellers, beyond Amazon and eBay.

5 Chinese Marketplaces For Western Brands and Online Sellers

Brands and online sellers should consider these marketplaces first when looking to unlock China – the largest consumer market in the world.

Chinese dancers with red fans

This post is by Craig Agutter, Head of Corporate Online and Ecommerce, EMEA at WorldFirst.

You will have likely heard it before but it bears repeating – China is one of the largest and fastest growing ecommerce markets in the world. With 804.5 million internet users in China as of 2018, the online share of retail sales is expected to rise to an incredible 33.6% in 2019, amounting to $4.87 trillion in GMV.

For sheer bombastic sales events, nothing comes close to “Singles Day” in China, held on 11th November each year. An “anti-Valentine’s Day” of sorts, it was adopted by the Chinese ecommerce giant, Alibaba, in 2009 and transformed into an occasion when everyone buys themselves gifts. Over $30 billion of products were sold last year – several times Amazon’s Prime Day, Black Friday and Cyber Monday sales combined.

Despite its size, the Chinese market can seem daunting for Western brands or retailers. Before any online seller makes the leap, it is important to bear Chinese consumer preferences and behavior in mind, not least the importance of selling via marketplace platforms, in addition to the usual challenges presented by cross-border trade.

What should sellers know before jumping into the largest ecommerce market on Earth? Which marketplaces welcome cross-border sellers? What are the practical steps involved in getting started?

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The World’s Top Online Marketplaces 2019

Find out which online marketplaces rule their countries, regions and product categories in our definitive list of marketplaces worldwide.

Flag buttons for the worlds top online marketplaces

Globally, more than 50% of ecommerce sales were made through online marketplaces in 2018, and that is forecast to grow to about two-thirds within five years.

We are well acquainted with the likes of Amazon, eBay, Rakuten and Alibaba – the giants of online retail – but who are the rising stars? Who are the other big players around the world? Which are the best places to sell niche products?

In this post, we have compiled a definitive list of all the online marketplaces around the world,  and we answer those questions and more.

We start with the complete list of 146 marketplaces, then we look at the most popular product categories, and the best-served global regions. We include a detailed breakdown of the top four product categories – fashion, books, homewares and electronics – and finally take a look at the top marketplaces by region.

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Which Are the Best Places to Sell Clothes Online?

When it comes to selling boutique, designer or vintage clothes, eBay has strong competition from newer marketplaces that sell clothes online.

Women in clothes store working on a laptop

Selling new or used clothes online can be a profitable niche for many businesses. But there is no doubt about it, you need to have an eye for detail, bargains and trends, and sourcing your products can be time consuming.

Whatever your approach, you have plenty of options when it comes to choosing where to sell your clothes online. There are now a multitude of apps and websites used by professional clothing sellers, each with their own loyal base of fashion-conscious buyers.

In the past, eBay was often the go-to marketplace for clothes sellers, but it may no longer be your best option. So, in this article I am going to discuss some alternative marketplaces for selling clothes, and outline the key features of each.

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Selling on Facebook Marketplace and Daily Deals for Retailers and Brands

Facebook finally has a marketplace where businesses can sell directly to consumers. Here’s how it works and how to get started selling.

Selling on Facebook Marketplace

This post is by Daniel Sperling-Horowitz, the President and Co-founder of Zentail.

Before I go any further, you may be thinking:

Facebook Marketplace, isn’t that the local, consumer-to-consumer marketplace?

You’d be correct, or at least 50% correct. Following the early success of their Marketplace, Facebook is now helping brands and retailers sell products on Facebook Marketplace as well.

This post focuses on Facebook Marketplace for Business, the online marketplace accessed directly within Facebook that allows users to discover and buy products directly on Facebook without being redirected off the social media platform to a merchant’s webstore.

We expect this will become a major online shopping channel for authorized resellers and brand owners.

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Seven Leading Marketplaces for Selling in Australia and New Zealand

These wealthy English-speaking countries have a strong demand for international products. Here are the best marketplaces down under.

This post is by Craig Agutter, EMEA Ecommerce Manager at international currency transfer provider WorldFirst.

Amazon’s recent launch in Australia has opened up what was once a difficult market for international sellers to access. In fact, when the retail giant opened its doors down under last December, it experienced more orders on its first day than any other Amazon launch in history.

The demand is definitely out there, and Australia and New Zealand are fast becoming two of the most exciting ecommerce markets for international businesses. In particular, sellers with seasonal demand find Australia and New Zealand lucrative markets to offload surplus stock, once the season is finished in the northern hemisphere.

Whilst Amazon’s launch now makes it easier for you to sell down under, it isn’t the only show in town. Here we take a look at some of the marketplaces to explore if you’re eyeing up the opportunities in Australia and New Zealand.

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