Chris McCabe blows up some of the biggest misconceptions that sellers have about Amazon’s suspension and reinstatement process
This post is by Chris McCabe, a former Investigation Specialist for Amazon’s Seller Performance team and founder of ecommerceChris.com. ecommerceChris shows Amazon sellers how to keep their accounts healthy, or, if the worst should happen, how to get their account back from a suspension.
UPDATED January 2018: this second edition has been completely reviewed and revised with four brand new myths.
Amazon account suspensions are still very common, and happen frequently – fact. Either temporarily or permanently, sellers are losing cherished ASINs and seeing their accounts suspended at a rapid clip. It could be due to policy violations, code of conduct violations, suspected bad behavior, or simply having poor metrics.
Given my Seller Performance background at Amazon, I do my best to guide sellers through the root causes of their account suspensions. However, I’m seeing more and more sellers coming to me with misconceptions about suspensions, or posting incorrect advice on social media and seller forums.
I don’t know where these sellers are getting their information from, but it could potentially harm their chances of being reinstated. So, in this post, I will be addressing four common myths to help sellers develop a clearer understanding of the account suspension and reinstatement process. Continue reading →