It’s not all about Amazon and eBay. Here are our best articles on alternative marketplaces both domestically and all around the globe.
One of the biggest challenges for online sellers is deciding on the right platform to sell their products. For many, there will be a natural inclination towards one of the heavyweights – Amazon or eBay. Both have their merits and downfalls as we discussed in our recent article on eBay vs Amazon.
But why put all your eggs in one basket? “Alternative” marketplaces are making an impact all around the world. In the U.S., niche players such as Etsy and Reverb have emerged, and internet giants Facebook and Google have launched their own business-friendly marketplaces.
In many other countries, including Japan, China, India and Brazil, ecommerce has long been dominated by online marketplaces other than Amazon and eBay.
So, in this roundup I’ve pulled together our best posts on alternative marketplaces in the U.S. and across the world.
Our best articles on selecting products, finding suppliers, marketing, brand protection and what the future holds for the private label business
Private labeling is where you buy a generic item and add your own branding. For some, the appeal of this approach is obvious – it can require little time and effort but be incredibly lucrative.
It’s certainly one of the most popular strategies for people who sell through online marketplaces, especially Amazon sellers.
If you’re looking for inspiration, we spoke to Will Tjernlund about how he sold $6 million of private label products fresh out of college, and Adam Hudson built sales of $1 million annually but only puts 15 minutes a day into the business.
There’s certainly a lot of success stories out there, but are these star sellers the exception or the norm?
For this roundup we’ve selected our best ever articles on the topic of private labeling. As an introduction, Will Tjernlund talks us through some of the biggest rumours and myths around private labeling.
Our best articles on finding manufacturers, using Alibaba and other sourcing sites, ensuring product quality, and complying with regulations
Importing goods for sale is a profitable business model for many online sellers, but it is complex and can be a minefield of problems from poor product quality to shipments being held up at customs.
Many things can go wrong in the import/export process. There are several examples in private label seller Danny McMillan’s nightmare story about importing a shipment from China. Danny also covers everything he learned from the situation.
Thankfully, there is a wealth of knowledge and experience out there to help sellers import products from China. For this roundup we’ve selected our best importing articles and grouped them into four sections:
- Finding suppliers from China and beyond
- To Alibaba or not to Alibaba?
- Getting the best out of your suppliers
- Product quality and compliance
Catch up on your reading with our pick of this year’s Web Retailer posts, which demystified topics, expanded horizons and got people talking.
At this time of year, it’s good to take a step back and reflect on the months gone by.
We have selected 12 of the best articles from all those we published in 2018. In this roundup we:
- Demystify Amazon’s Choice, Amazon Seller Central and Amazon Vendor Central.
- Talk about the changes in the private labelling landscape across Amazon and eBay.
- Provide a step-by-step guide on how to use Facebook Ads to target Amazon customers.
- Delve into the murky underworld of Amazon’s dirty sellers and fake reviews.
- Discuss eBay Promoted Listings and repricing tools for eBay.
- Consider escaping the marketplace rat race completely, by starting a subscription box business.
So sit back, put up your feet and catch up on your festive reading.
One of the most popular topics on Web Retailer is being banned from selling on Amazon. It’s an emotional experience. One seller described his state on the day he found out he was suspended as, “confused, destroyed, anger, sadness, extreme worry”.
Sadly, Amazon account suspensions are very common. Sellers often have misconceptions about suspensions and post incorrect advice on social media and seller forums. It is important to separate the facts from the myths in order to maximize your chances of being reinstated.
In this 2018 roundup we have pulled together articles covering everything you need to know about Amazon suspensions, categorized into the following areas:
- Suspension horror stories
- How to appeal your suspension
- Amazon is getting tougher
- How to protect your business