Category Archives: Uncovered

Inside the Mind of an Amazon Shopper: Five Lessons Learned

Find out how to improve your Amazon listings by understanding the thought processes and buying decisions of real customers.

Woman shopping online

This post is by Karon Thackston from copywriting agency Marketing Words.

I’ll admit it. I’m a bit of a voyeur. I love to watch as people shop online to see what they click on, how they react and what their end results will be. That’s why I regularly ask people to take virtual shopping trips… so I can understand how internet users make decisions, and adjust my communications to deliver what they need to choose my products.

Today, I’ve asked a woman we’ll refer to as “D” to stroll over to Amazon.com and find something she’s having a hard time buying.

“D” will walk us through every click and every thought as she tries to find the perfect facial moisturizer. However, this is not really about the specific product she is shopping for. It’s all about the process.

How will “D” interact with the Amazon site? How does each Amazon listing she clicks on try to deliver what customers want? Are some sellers’ listings unintentionally turning shoppers away?

Let’s follow “D’s” journey and we’ll find out…

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Online Arbitrage Tools for Sourcing, Repricing, and Dropshipping

Make money with online arbitrage by using tools that source products, track sales history, update pricing and even automate purchasing.

Tools for online arbitrage 2nd edition

Online arbitrage seems like an easy way to make money. All you need to do is buy products cheaply from an online store and then sell them for a profit on Amazon or another marketplace.

That might sound too good to be true, and that’s because it is. Online arbitrage is tough. It’s not a “get rich quick” scheme, and many people who try it end up out of pocket and holding plenty of inventory that they can’t sell. The secret to successful online arbitrage is using tools, data, and a methodical approach to identify the right products, understand your revenue and margins, and sell at a profit.

We’ll help you find the right online arbitrage tools for your ecommerce needs.

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How To Develop Your Own Products to Sell on Amazon

Private labeling can only get you so far. Develop your own products that solve real problems and you’ll build a business for the long term.

This post is by Manuel Becvar, Founder & CEO of sourcing education site Import Dojo.

In my last post, I covered nine popular ways to find your own private label product niche. Those methods can still work, but a more advanced approach that can be really successful is to develop your own product from scratch.

In my opinion, this is the most important aspect to your long term success on Amazon: product innovation instead of improvement.

What does that mean? It means you actually listen to what the market needs and wants, and develop your own product to fit, instead of creating what you think people want.

That’s a lot easier said than done, so here’s my best advice to get started developing your own products. Get it right, and you can build a great business for the long term, instead of just copying one product after another.

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Root Causes: The Key to a Successful Amazon Suspension Appeal

Understanding what Amazon wants when they ask for root causes can make or break your chances of reinstating your ASIN or account

Man found tree root cause

This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy.

Misunderstanding the cause of complaints that led to an account suspension is one of the biggest mistakes that sellers make, when they write their own Plan of Action. It may seem trivial at first glance, but if you don’t get the root causes right, Amazon’s investigator won’t even bother to look at your POA.

When Amazon asks you for the “root cause that led to the complaints” they really mean that: the ROOT cause. Tell them precisely what lies behind the complaints which led to the notification, as closely as you can.

Don’t quote back to them what a buyer said, or repeat Amazon’s opening paragraph. Many sellers do that, but you have to step forward and show some analysis. Here’s how to look beyond the symptoms and get to the root cause that Amazon asks for.

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Amazon to eBay Arbitrage: Everything You Need to Know

We answer every important question about dropshipping from Amazon to eBay, for eBay buyers, arbitrage sellers, and exploited Amazon sellers.

Amazon to eBay Arbitrage

Amazon to eBay arbitrage, or “dropshipping” from Amazon to eBay, makes some people very angry.

It’s where someone lists a product for sale on eBay, but they don’t actually possess the item they are selling. Once a sale comes through on eBay, they go and buy it on Amazon at a lower price and have it shipped directly to their eBay buyer. Their profit is the difference between the selling prices on eBay and Amazon, less fees.

Why does that make people angry? Well, buyers can get upset if the item they bought on eBay arrives in an Amazon box, and they realize that they could have saved money simply by buying from Amazon instead. The Amazon seller, if they figure out what happened, might be unhappy about being used as a dropship supplier without their knowledge or permission.

The arbitrage seller, though, can feel like they have found the perfect work-from-home business. They don’t have to handle products or deal with suppliers. They just find large price differences, list on eBay, and buy from Amazon.

This article covers everything you need to know about dropshipping from Amazon to eBay, whether you are an eBay buyer, Amazon seller or one of the arbitrage sellers working in between them.

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