Category Archives: Uncovered

4 Dirty Tricks Being Used by Amazon Sellers in China… and Worldwide

As selling on Amazon becomes an increasingly popular business, more and more sellers are turning to dirty tricks to get ahead.

Man kicking another man off a bridge

This post is by Dave Bryant, an ecommerce business owner and co-founder of EcomCrew.

In this article, I’ll discuss some of the strategies sellers are using to get an unfair advantage selling on Amazon.

Often these strategies are innovated in China, for a number of reasons, including Amazon’s heavy recruitment of Chinese sellers. But now they are slowly making their way to all corners of the globe.

Along with review manipulation, other nefarious strategies exist including stealing competitor data with the help of Amazon employees, sabotaging competitor listings, and using multiple seller accounts. I’ll discuss each of these black hat strategies in detail below.

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The Best Ways to Get Suspended From Selling on Amazon This Season

For sellers afloat on Amazonian waters, here’s how to sail into the shark-infested depths, break your oars and smash a hole in your boat.

Man in broken boat being circled by sharks

This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy.

It’s Q4, in case you hadn’t noticed! Every Amazon seller is scrambling to get as much inventory sold as possible, as quickly as possible.

Who has time to reply to performance notifications as soon as they come in? Do you have a spare moment to dig for invoices, if Product Quality teams come calling for proof of authenticity? What if a notice of claimed infringement comes in, when a brand tells Amazon that you’ve violated their intellectual property rights?

If you’re not well-versed in any of these processes, you’ll probably disregard the messaging for the time being. At most, you’ll delete your listing for that product, maybe even pull the inventory out of FBA. Problem solved, right? At least for now?

Not anymore, and definitely not at this time of year. Last week, Leah McHugh and I got together for a Facebook Live Q&A to tackle the most common suspension causes happening right now. Our audience had a lot of first-hand experiences to share, and one thing was crystal clear: if you want to get suspended, some ways will get you there in no time at all.

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17 Days or 2 Strikes: Amazon Gets Tougher on Suspension Appeals

Amazon is testing a stricter policy on seller account suspension. The window for appeal and number of appeals can both be severely limited.

Baseball catcher representing failed Amazon suspension appeals

This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy.

I’ve seen a lot of changes in the past few months regarding how Amazon executes account suspensions and how they evaluate seller appeals for reinstatement.

Specifically, I’ve seen Amazon test out some new messaging to sellers who violated the terms of the Transparency program and those were suspended for inauthentic or counterfeit item complaints:

If you do not send an acceptable plan within 17 days, or after two unsuccessful appeals (whichever occurs sooner), we may not allow you to sell on Amazon.

If Amazon rolls this out across the board for all suspension types, it will be earth-shattering.

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Amazon Logistics: Innovation or Exploitation?

Is Amazon Logistics good for consumers, bringing the delivery industry into the 21st century? Or is it taking workers’ rights back to the 19th?

Amazon truck representing Amazon Logistics

In September 2018, Amazon announced that it was buying 20,000 brand new Mercedes-Benz Sprinter vans to help expand its Amazon Logistics division in the U.S. That doesn’t come cheap, and it’s a lot of wheels – and people – to take care of.

How many new employees, sorting facilities and garages will Amazon need for those 20,000 vans? Actually, they won’t need any at all. Instead, Amazon is encouraging people to start their own independent delivery companies, lease the vans from them, and deliver their packages for them.

Amazon Logistics isn’t structured like a traditional carrier, and it doesn’t perform like one either. It delivers seven days a week, and orders can be with the buyer the same day that they were placed. Often, packages are left outside homes, and no signature is taken as proof of delivery. That’s a lot of industry norms being broken.

So, what’s the verdict on Amazon Logistics? Does it offer a better, more modern and innovative service? Or is it a cheap, unreliable and exploitative pretender? Should vendors and FBA sellers even care how their products get to consumers, or does that only affect Amazon’s own reputation?

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Multi-Channel Retailing in 2018: More Channels, More Challenges

Road junction representing multi-channel selling

This post is by Katherine Khoo, Managing Director at ecommerce and inventory platform iPages.

2018 is the year of multi-channel retailing. With over half of all product searches in the U.S. and U.K. starting on Amazon, it’s no wonder that retailers are swiftly changing their strategies to include multiple sales platforms.

Most of us will be tempted to think of simply selling through marketplaces (Amazon/eBay) when we think about multi-channel. However, there are far more ways to get our product into the hands of consumers. There’s Amazon Vendor, for example, and also social shopping on Facebook and Instagram, and voice search with Amazon Echo and Google Home.

One in four households now own a voice-controlled assistant, and Instagram shopping is a buzzing new channel with massive potential. So what does this mean for multi-channel retailing in the year ahead? And what are the challenges of selling on these diverse new channels, which are growing so dramatically in 2018?

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