Category Archives: Uncovered

Why Do Only 3.9% of U.S. Small Businesses Trade Internationally?

American businesses are failing to embrace cross-border ecommerce, while sellers elsewhere are quick to sell internationally. Why is that?

A recent infographic by international payments company, WorldFirst, asked: “Are American businesses falling short when it comes to cross-border ecommerce?” And, it would seem that the answer was yes, as their infographic found that just 3.9% of small American businesses sell cross-border, compared to 8% of European small businesses.

With the total value of worldwide cross-border ecommerce expected to hit $424 billion dollars by 2021, it seems that small American businesses are missing a trick. Especially, when you consider that 70% of the world’s purchasing power is located outside of the U.S.

So why do so few U.S. small businesses trade internationally? We don’t have the answers – we want to know what you think!

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Amazon Keyword Tools: Four Software Tools for Keyword Research and Data

Alex Knight gets his golf balls out and walks us through four Amazon keyword research tools, to help sellers optimize their listings and ads

One of an Amazon’s sellers most important jobs is to discover the words that buyers are using to search for their product.

Why? Because they need to make sure that all of the most important terms are included in their Amazon listing. They also need to make sure that their PPC campaigns use relevant terms, with good traffic and sensible competition. Otherwise, they are losing out on potential sales, and wasting money.

So how can sellers find keywords? One way, is to get a thesaurus and sit racking your brains for all the terms that someone could possibly use to find your product. This is going to be a painful experience. You’re almost certainly going to miss words out, and have no useful data on the ones you do find.

Luckily, there is a whole category of software focused on generating keyword suggestions and providing data on their popularity, relevance and competition. I’ve reviewed four of those tools, to help you choose the right ones.

They range from under $10 per month, right through to nearly $400 and there’s also one with a “free forever” plan. The type of data they produce varies, as does the complexity of their interface, with some having Chrome extensions and others just web apps.

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How To Use Amazon Suspension Appeal Escalations The Right Way

Misusing the escalation process can do you more harm than good. Chris McCabe explains how to it use it effectively to get your account back.

This post is by Chris McCabe, a former Investigation Specialist for Amazon’s Seller Performance team and founder of ecommerceChris shows Amazon sellers how to keep their accounts healthy, or, if the worst should happen, how to get their account back from a suspension.

Recently, I’ve seen a lot of information telling Amazon sellers that the quick way to get their accounts reinstated, following a suspension, is by escalating their appeal to a team higher up within Amazon.

This has led to many sellers getting the wrong impression, and thinking that the minute their POA is rejected by Amazon, they should start firing off emails to Jeff Bezos and the Executive Seller Relations team.

What these sellers aren’t being told though is that escalating your appeal will only work IF you do it at the right time, with a solid Plan of Action (POA) behind you.

This is not the correct course of action, and can actually hurt your chances of reinstatement. Simply spamming my former teams with the same weak POA is just burning through your chances and could lead them to stop corresponding with you, leaving your account permanently suspended.

So, in this post, I will explain how Amazon sellers can use the escalations process effectively, to get their account reinstated. We’ll cover what an escalation is, where Bezos escalations fit in, the common mistakes sellers making when submitting escalations, and how to make investigators take your escalated appeal seriously.

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Is It Time To Copy Chinese Sellers? Eight Tips For Amazon Sellers

Chad Rubin investigates a Chinese brand that has become one of Amazon’s most successful sellers. How have they achieved so much?

This post is by Chad Rubin, President of ecommerce business Crucial Vacuum, CEO of ecommerce ERP system Skubana, and board member of the PROSPER show for Amazon sellers.

Ever feel like your competition knows more than you?

One minute it’s going so well. You’re at the top of your product page on Amazon, reviews are flowing in and your biggest concern is getting the next batch of orders delivered on time.

But there’s a niggling worry. Little “what ifs” float around your head. What if a cheaper product comes along? What if I lose my supplier? What if the Chinese sellers catch on and start cutting out the middleman entirely?

Well, I’ve got some good news – it doesn’t matter what you’re worried about. Whether it’s low-priced competitors, direct-to-market manufacturers, or sources of new stock drying up.

In this post I’m going to explain why Chinese sellers are dislodging their rivals and dominating Amazon. I’m also going to show you exactly how they boost demand for their products, increase traffic and grow a following.

Sound good? Let’s dig in.

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Multiple Amazon Accounts: What’s Happening and What You Should Do

Amazon is getting harder on sellers with multiple accounts. Here’s what you need to get approval and avoid being flagged for investigation.

This post is by Chris McCabe, a former Investigation Specialist for Amazon’s Seller Performance team and founder of ecommerceChris shows Amazon sellers how to keep their accounts healthy, or, if the worst should happen, how to get their account back from a suspension.

UPDATE February 2018: This second edition has been fully reviewed and revised.

Do you have anything to declare?

This is what travelers are asked whenever they pass through Customs at airports around the world. Amazon is asking you this too, if you have more than one account. Which one is it? What’s the email associated with it, so we can have a look and decide if you need it?

If you don’t declare items to customs and they find them later, you pay more, right?

The same principle applies here. Amazon are regularly sending messages to sellers who they suspect of having multiple accounts, but they’re doing more than looking for a confession. They’re sending a warning shot prior to taking more aggressive actions, if past policy matters are any guide.

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