Category Archives: Uncovered

5 Ways Amazon Private Label Selling is Under Attack

Private labeling seemed like the perfect business model for the Amazon marketplace. But has the whole private label ethos now had its day?

Private labeling has long been seen as the golden child of business models for Amazon sellers. It allows you to create your own brand and a unique listing, then use some simple marketing methods to push it to success.

For a long time private labelers have had an open playing field to take advantage of the Amazon marketplace. However, a number of changes and challenges are making it increasingly difficult to prosper.

Competition is higher than ever, the market is oversaturated in many product categories, and it is becoming harder than ever to find new products. This has forced prices down and caused profit margins to shrink. Dirty tricks from some sellers are rampant and, overall, the marketplace today is far more aggressive and hostile than it once was.

In this article we discuss the changes which have most affected the Amazon private label business model. So much has changed, is it still possible to succeed as a private label seller?

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Amazon’s Fake Review Problem is Worse Than Ever. Here’s Why.

Amazon’s efforts to clean up product reviews have sent the problem underground. Fake reviews are still around, but are harder to detect.

This post is by Chris McCabe, a former Investigation Specialist for Amazon’s Seller Performance team and founder of ecommerceChris.com.

Amazon has had a fake review problem for a long time. Up until late 2016, Amazon allowed sellers to give away products in return for a review. Those reviews were “honest and unbiased”, at least according to the disclaimers that reviewers sometimes added.

Back then, many sellers used product giveaways to increase their positive reviews. Amazon’s algorithms acted on the review data, search visibility went up, and buyers bought those items more often. Everyone went away happy, right? Well, at least the sellers did.

Then Amazon prohibited all incentivized reviews, and the problem swiftly went underground. Incentives continued to be offered, but away from the official discount code system, so Amazon couldn’t see the activity at all.

Fast forward to today, and a whole black market ecosystem has evolved. It’s focused on manipulating the Amazon reviews and search ranking systems, using a vast range of nefarious techniques. Amazon’s ban, ironically, has resulted in a fake review problem that makes the old behavior look quaint by comparison.

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Amazon’s Marketplace Growth Program: Your Questions Answered

Amazon’s new Marketplace Growth account management program costs up to $5,000 per month. How does it work, and is it worth it?

This post is by Chris McCabe, a former Investigation Specialist for Amazon’s Seller Performance team and founder of ecommerceChris.com. ecommerceChris shows Amazon sellers how to keep their accounts healthy, or, if the worst should happen, how to get their account back from a suspension.

Amazon have a new program called Marketplace Growth, where sellers pay a monthly fee for access to an account manager. It consolidates into one scheme Amazon’s previous efforts to assist sellers via Seller Support Plus and Strategic Account Management.

Why do we need another account management program? Amazon have had many sellers send questions and requests, begging for an internal contact to help them manage their Amazon accounts. Marketplace Growth is Amazon’s response. They know the kinds of sellers they want on board. Invitations are being sent out and there’s an application process to screen out those who don’t make the cut, as well as pricing that will deter less serious sellers.

Marketplace Growth is new, but it’s already generating buzz and questions are flying my way. I’ve had the opportunity in the past few weeks to speak with two of Amazon’s new Marketplace Growth managers, and ask the questions my seller clients want answered.

For some questions, we’ll need to wait and see what comes out over the next few months. On others, I’ve learned where this program wants to take sellers, and the answers are more straightforward. The skies could be clearing, and the need for a manager inside Amazon to help you navigate increasingly tricky waters may be at hand. Let’s get into some basics.

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Amazon’s Choice: What We Know About How It Works

Amazon’s Choice is a unique seal of approval from Amazon. But how are products chosen, and can you improve your chances of getting it?

If you shop on Amazon, you may have seen the Amazon’s Choice badge starting to appear on certain products when browsing the site. The badge has steadily become more visible, with more and more products featuring the logo.

But what does it really mean, and how does it work? Are Amazon’s Choice items selected by an algorithm, or through deliberate human curation? It’s something of a mystery, and has left sellers puzzled and itching to find out exactly how products are chosen.

What isn’t such a mystery is the significance to shoppers. In a nutshell, Amazon’s Choice is the same as saying, “Amazon recommends”. It acts as a stamp of approval which, until now, has been a very rare thing to see from Amazon themselves. Instead of relying solely on customer reviews, buyers can immediately see which product is the “best”, straight from the horse’s mouth.

While no-one knows exactly how Amazon’s Choice works, there are a lot of clues out there. Here’s everything we’ve uncovered, including the factors involved in selecting products and how you might improve your chances of attaining that little badge.

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eBay Repricing Tools: Four Innovative Apps to Automate Your eBay Pricing

There’s more choice and innovation in eBay repricing software than you might think. Is automatic pricing finally risk-free for eBay sellers?

Businesses who sell competitive products are constantly fighting over price. It’s never been easier for shoppers to compare by price, and there’s precious little that will persuade them to go with a seller who isn’t the cheapest.

Sellers need to continually update their prices to remain competitive. Many adjust them automatically using repricing tools, but this type of software is often associated just with Amazon. eBay sellers can assume that this type of software isn’t available to them, or won’t work properly, and that they must monitor and regulate their prices manually.

But that is not the case. eBay repricing software has really come of age in recent times.

There are now several tools on the market which address the challenges of repricing on eBay, taking a number of different, innovative approaches to solve the key problems. We’ll take a look at four of them: Price Spectre, RepricerExpress, StreetPricer and Price Guard.

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