eBay Roundup 2018: Trends, Marketing, Tools, Problems and Seller Stories

eBay logo on building

We have published many articles about eBay over the years. In this roundup we have pulled together some of our most relevant posts for eBay sellers.

You can also find out who The World’s Top eBay Sellers are, last updated in September 2018.

1. Trends

Slowly but surely eBay is casting off its flea-market image and implementing big technology changes, that make it much more attractive to brands and private label sellers. This post explains what has changed at eBay, and how businesses can get started early and capture the first-mover advantage.

eBay is the New Frontier for Private Label Sellers

Group Similar Listings and “Our Pick” are the next phase of eBay’s “product-based shopping” evolution. But how did we get here and what does this mean for sellers?

Group Similar Listings: Has the eBay Buy Box Finally Arrived?

We caught up with Skip McGrath, an eBay seller since 1999 and author of many eBay books, not long before he switched to selling only on Amazon.

Skip McGrath on eBay Past & Present… a Seller’s Perspective

2. Marketing

Roadsigns with question marks

Whether it’s optimizing listings or taking part in eBay’s various shipping programs, you will find our eBay marketing articles here:

3. Tools

Arrangement of home improvement tools

Our articles on the best software and tools to use with eBay are here:

In this article I spoke with SixBit founder John Slocum to find out more about his long history with eBay. We spoke about how SixBit’s software has evolved and why they are now adding support for Amazon.

20 Years in eBay Software: An Interview with SixBit’s John Slocum

4. Problems

Angry woman

Selling on eBay can be fraught with problems – account suspension worries, difficult customers and declining sales to mention just a few.

5. Seller Stories

Medimops Momox

You might never have heard of Momox, but this German company is now the world’s third largest seller on eBay and the number one seller on Amazon by volume of feedback received, doing even better than when this article was published in 2015.

The company started from nothing only fifteen years ago when Christian Wegner, then unemployed, sold a few second-hand books on eBay.

Meet Momox: The World’s #2 Seller on Amazon and #4 on eBay

Few eBay sellers do so well with their business that they go on to open a bricks-and-mortar store. But Shaun O’Brien of Selby Acoustics, based in Melbourne, Australia, has opened two. He has sponsored racing cars – both real and virtual, and started two private brands.

From eBay Seller to Racing Car Sponsor: Selby Acoustics’ Story

Neil Waterhouse started selling on eBay in 2002, and has sold millions of dollars of items from his home in Sydney. In this article I asked Neil about his approach to eBay selling in more depth.

How Average Can Be Exceptional: Neil Waterhouse on Building a Million-Dollar eBay Business

I hope you’ve enjoyed this roundup. What other topics should we cover for eBay sellers? Let me know in the comments below.

One comment on “eBay Roundup 2018: Trends, Marketing, Tools, Problems and Seller Stories

  1. You guys should do a story exposing the real workings of eBay returns especially with regard to getting a shipping refund when eBay agrees buyer used inaccurate return reason or in cases where eBay allows you to take a restocking fee when return comes back broken and useless.
    Let me explain what most sellers do not know because eBay is very shady in how they present it.

    eBay: You can take up to 50% restocking fee if buyer returns item in different condition that you mailed it in.
    1) you must get the returning buyer to admit they altered or
    damaged your item otherwise ebay will not side with you.
    2) You must offer free returns so you are out the return shipping
    which is not recoupable.
    3) If you end up taking 1 penny for your destroyed item eBay will
    then keep your entire final value fee.
    So lets look at an example of a sale.

    You sell an item for 100.00 and it has a COGS of 50 as that is a pretty standard margin.

    In order to be come up well in searches you are offering free shipping and returns which is also sold to you as a seller as without it you have ZERO protection from bad buyers.

    So you mail you 100.00 for about 8.00 then accept return and pay another 8.00 to ship it back. That 16.00 is gone. Now your item comes back unsellable and worthless to you and you manage to have buyer admit fault and ebay allows you to take 50% so you refund 50.00. You are not sitting on 34.00 but wait.. ebay has now stepped in so they are keeping their 10-15% (lets call it 10) which is 10.00.

    So at the end of the day you are left with an unsellable item that you paid 50.00 for but only have 24.00 to show for it.

    And eBay sells this as great seller protection.

    Here is a great story for sellers considering building their business around eBay.

    Recently we had several returns sent back to us with literally no identifying information (maybe an initial and scribbled return address) and no tracking uploaded to eBay. Because it took us over 48 hours to figure out which of the 30 plus people we recently sold these items to eBay auto refunded them and gave us defects which took us from Top Rated to Below Standard for the first time in our many years of selling on eBay. Also none of these buyers had issues with us as we had communicated with them well etc.

    After a week of phone calls with ebay we finally talked to someone in “Leadership” who agreed that we should not have these defects and removed them BUT would not take us back above below standard. So now we are getting 3-5 orders a day rather than our typical 20-50 AND eBay is taking an extra 5%.

    So we are now being punished for inadequacies in eBay’s return system despite being nearly 100% positive feedback sellers.

    Something to chew on before partnering with this company.

Leave a Reply

Your email address will not be published. Required fields are marked *