50+ Predictions for Ecommerce in 2017

It’s time for our annual round-up of ecommerce predictions for the year ahead!

This year we have over fifty experts from five continents – from the USA to the UK, Ireland to Israel, Singapore to South Africa and more.  It’s the most comprehensive panel of online sellers, technology vendors, service providers and ecommerce consultants ever assembled.

They have a lot to say about what to expect in 2017, taking in Amazon, eBay, private labeling, sourcing from China, multichannel ecommerce, consumer expectations, social media and more.

So here it is: our Expert Voices Ecommerce Predictions for 2017.

More Opportunities, More Threats

1. Still a Lot of Room to Grow

Jeff Cohen

2017 will see much of the same… GROWTH. It’s crazy to think that online trade is still only 10% of total commerce in the United States, which means it still has lots of room to grow. Amazon will continue to be the dominant force in online shopping. The good news is that marketplace sellers can also expect to grow as Amazon is showing no signs of relinquishing their status as the premier location to shop online.
Jeff Cohen, Marketing And Business Development, Seller Labs

2. Marketplace Growth Accelerates

Victor Rosenman

Over the last couple of years, we’ve seen the growth of marketplaces significantly outpace that of stand-alone ecommerce vendors. I believe this trend will continue and even accelerate, as will Amazon’s overtaking of other ecommerce marketplaces – fueled by network effects such as the penetration of the Amazon fulfillment network and Amazon Prime. I also think we will see an increased adoption of the Amazon Marketplace by leading brands.
Victor Rosenman, CEO & Founder, Feedvisor

3. A Global Marketplace Duopoly

Hendrik Laubscher

In 2017 I believe we will see the emergence of Amazon and Alibaba as the global commerce opportunities for most businesses. It is imperative that SMBs recognize those opportunities and leverage them. Those looking to create long-term businesses will also invest further in their own website and marketing operations.
Hendrik Laubscher, Head of Product & Content, PriceCheck

4. Execution or Extinction

Anthony Musselwhite

2016 was another volatile year for SMBs selling on the mega-marketplaces. Amazon, eBay, and “Jet-Mart” often account for a large portion of an SMB’s online sales, and they continue to focus on quality merchandise and customer service-oriented merchants.

In 2017, we anticipate this trend continuing. To survive, SMB merchants must successfully execute on their business model by focusing on quality products, ensuring accurate inventory across multiple channels, providing great communication to buyers, and gathering positive customer reviews. Those that fail to adapt to these ever-changing markets will likely become extinct.
Anthony Musselwhite, Founder, Sellware

The Rise of the Machines

5. A Big Leap Forward

Victor Levitin

In 2017 we will see a big leap forward. Technologies such as machine learning will do the heavy lifting, and empower “one-click” solutions to complex problems. Everything is getting easier. We are surrounded by ever-evolving new technology, and a constant need to learn new tools and systems.
Victor Levitin, CEO, CrazyLister.com

6. Consumers Expect Personalization

John Lawson

AI and cognitive technologies hit the mainstream consumer e-tail experience in 2017. Today’s customers are sharing incredible amounts of information and they expect retail marketers to use each piece to personalize every interaction on their journey. Your customers expect what they want, when and where they want it. These technologies will help you to meet their expectations without breaking the bank.
John Lawson, Author, Speaker, Educator, Founder of The Ecommerce Group

7. Back Office AI

Brian Nolan

In 2017, we’ll start to see more technology for ecommerce business owners that uses machine learning and predictive analysis for real-time optimization of pricing, merchandising, sourcing and more. It will become harder to compete without these powerful weapons in your arsenal.
Brian Nolan, Co-founder & CEO, Sellbrite

More Devices, More Apps

8. Voice Shopping Comes of Age

Trish Carey

Voice search and digital assistants are finally helpful. People will feel more and more comfortable speaking to their phones to ask questions, search and shop. 55% of teens and 41% of adults already use voice search everyday. Ecommerce sites need to pay attention to what is happening here, and be sure their sites will be able to adapt and work with this new buyer journey.
Trish Carey, Marketing Director, SellerEngine

9. Reducing the Number of Clicks

Karl Ciz

Zero-click shopping will be one to watch in 2017. Sellers have benefited from multichannel efficiencies, but now the trend is to reduce complexity for the buying public. With the introduction of staffless shops, drop-off lockers and voice-activated ordering the we are moving ever more to reduce the number of clicks required to buy.
Karl Ciz, Director, StoreFeeder

10. Work on Product Attributes

Charlie McBroom

Amazon, Google, Microsoft and Apple are all investing heavily in voice search and personal assistants. We are seeing a major shift in the way people are searching online.

As the use of personal assistants become more mainstream, the use of product attributes like eBay’s item specifics will become even more important. 2017 will be the year you will need to improve your product data.
Charlie McBroom, Ecommerce Specialist, Fitted Commerce

11. Product Identifiers Will Be Key

Jane Bell

We are already seeing items purchased via Facebook Messenger, and in 2017 we’ll see the addition of shopping features to screenless devices such as Amazon Echo and the soon-to-be-released Google Home. Android Pay, Apple Pay and PayPal One Touch will be used more for purchases via mobile apps. It will be important to get GS1-registered product identifiers into listings so they can be found whichever way buyers want to search.
Jane Bell, eBay Specialist Consultant, eBay Anorak

Price Disruption

12. Retailer Price Wars

Andrew Tjernlund

Several major sellers (e.g. Jet, Amazon, Target, Newegg) will double-down on algorithmic pricing in order to offer the lowest price on the internet. This will lead to massive, unsustainable discounts on many major products. Since each will be willing to sell at a loss in order to maintain their “lowest price” brand promise, smaller online retailers will have a terrible year. They don’t have the same capability to “take a punch” and sell at negative 30% margins like these well-funded businesses can.
Andrew Tjernlund, Importing, eBay and Manufacturing Expert, AMZ Help

13. The End of the Penny Seller

Brennan Burns

2017 will bring the end of the penny seller on Amazon, as selling and FBA fee increases will force a price hike on low-value products across the board. Some penny sellers may not survive, while the savvy ones will shift their focus to other markets like eBay where margins are better and sellers can offer lower prices. Amazon’s reputation as the place to shop for the lowest prices could erode as a result.
Brennan Burns, Senior Relationship Manager, Monsoon Inc

14. Lowest Price Won’t Be Enough

Seamus Breslin

Price will remain of paramount importance to online sellers, but buyers will increasingly view price in the context of seller metrics and performance. A cheap price without social proof of a trusted brand will do little for online sales. Shrewd sellers will adjust their prices by considering competitors’ seller performance, stock levels and ability to ship quickly.
Seamus Breslin, Marketing Manager, RepricerExpress

eBay Starts Getting it Right

15. A More Catalog-Based World

Alex Ogilvie

eBay’s move to a more catalog-based world will come good. There will be a few stutters along the way – but eBay will crack it. Will they divest themselves of anymore assets? The MercadoLibre sale has already given them a tidy sum to play with.

European marketplace sales will rise, but maybe the time is right for an established overseas marketplace to come to expand over here – maybe Jet.com?
Alex Ogilvie, Managing Director, Seller Dynamics

16. Selling and Buying Get Easier

Max Godin

eBay has invested massively in structured data technologies to organize more than 1 billion products on the marketplace. In 2017 sellers will begin enjoying the fruits of this project, with both selling and buying experiences becoming much easier.
Max Godin, Co-founder & CMO, CrazyLister.com

17. Promotions Build Buyer Loyalty

Naor Giat

As the ecommerce world gets bigger and bigger, so does the difficulty in standing out with online merchandise. Through 2017 we will see more eBay sellers having sales events and providing perks for repeat buyers. As eBay shifts, more SMBs will start using social media and email marketing. Automated and personalized solutions will be the technological tipping point for 2017.
Naor Giat, Director, CampaignGo

Private Label Changes Forever

18. Sellers Must Invest More

Fredrik Grönkvist

Since Amazon.com opened up to Chinese ecommerce businesses, many product categories have been quickly flooded with low-cost products. To maintain profit margins, European and American sellers must invest more in branding, design, customization and after-sales service. Private labeling may not be a thing of the past, but it will not be what it once was.
Fredrik Grönkvist, Co-founder, ChinaImportal.com

19. The Analytical Seller Will Win

Greg Mercer

It isn’t viable any longer to slap a label on a yoga mat and make money. Sellers will have to be more thoughtful about the products they choose to sell, and how they fit in the larger scope of their private label brand. In 2017, the riches will go to the analytical and meticulous sellers.

Operations, accounting, and inventory management will become more important, as Amazon increases fees for its services and inventory storage. Sellers who grasp how product research, market demand, and overall finances tie together will continue to succeed on Amazon in 2017.
Greg Mercer, Founder, Jungle Scout

20. Sellers Will Drive Outside Traffic

Mark Scott Adams

Until the change in Amazon’s review policies it was extremely easy to get a product listed on the first page, with discounted product giveaways in exchange for reviews. We’ll have to act differently in 2017 to achieve the same high rankings, sales and conversion rates. Sellers will start driving outside traffic to their products with Facebook, Pinterest or Instagram ads, or even well-developed YouTube channels. 2017 will ultimately be the year of outside marketing.
Mark Scott Adams, Amazon Seller and Creator, FBA HeadStart

21. Advertising Costs Skyrocket

Danny McMillan

The landscape has changed for Amazon sellers, especially the ones who relied on incentivized reviews. People selling “me too” products are at the greatest risk, with Sponsored Ad costs increasing 3-4 times as sellers switch and double down. 2017 is the year to put offers, landing pages and paid external channels such as Facebook and Pinterest to the top of the resolution list.
Danny McMillan, Amazon Seller and Public Speaker, DannyMcMillan.com

22. Sellers Move Over From Arbitrage

Meghla Bhardwaj

Competition among sellers will become tougher as Amazon’s increased restrictions on branded products will push more sellers from arbitrage to private label. In addition, more global sellers will start selling on Amazon’s US and European sites.

It will become crucial for private label sellers to consistently offer high quality products in order to succeed on Amazon and be profitable, due to the recent change of policy on incentivized reviews. Sellers will need to ensure the overseas suppliers they work with are reliable, professional, and understand the quality standards of their markets.
Meghla Bhardwaj, Senior Manager, Global Sources

23. Last Chance to Stake Your Ground

James Amazio

Last call to have a chance to stake your ground in Amazon’s private label game. If you don’t own a niche product line brand and have listings with traction by mid-2017, you’re out. As Amazon’s “gold rush” nears late majority and anti-gaming continues to tighten up, only super-creative, outside-the-box-thinking, hard-working sellers will last.

It’s just like any other internet gold rush that’s reached maturity. Only those who “have what it takes” can climb the walls built to keep lazy sellers out.
James Amazio, Founder, Feedbackz

Amazon Takes No Prisoners on Product Quality

24. Prepare to Meet New Standards

Rachel Greer

Amazon will continue its work to improve the quality of the catalog, and the quality of products made available to customers. In 2016, Amazon pushed sellers to be more aware of customer perceptions of quality, putting measures in place to combat counterfeits and pushing towards stricter product safety rules. Brand owners – and private label sellers who take their brands seriously – should be celebrating the end of the free-for-all that allowed any products from anywhere to be sold on Amazon. They should also prepare to meet higher quality and safety standards with their products on Amazon.
Rachel Greer, Amazon Seller Consultant, Cascadia Seller Solutions

25. The Elimination of Counterfeits

Chris McCabe

In 2017 Amazon policy teams will make their biggest push towards eliminating all counterfeit products from the site. Recent bad publicity and accusations from companies like Apple of a marketplace drowning in fake product will spur Amazon to wider and more aggressive enforcement measures. This undoubtedly means more stringent action whenever Amazon catches the scent of a potential counterfeit item, even when based on a small handful of complaints or specific wording by a particular buyer. Sellers must verify all inventory is 100% as described, legitimate, and comes with provable supply chain documentation.
Chris McCabe, CEO & Founder, ecommerceChris, LLC

The Honeymoon Ends for Amazon Sellers

26. Open Up New Channels

Chad Rubin

Sellers will evolve off Amazon’s marketplace and open up new channels of distribution. Many sophisticated sellers will take the assets they have and deploy them on new sales channels, and look for new angles including international growth. Amazon will still be a VERY powerful force, but multiple channels will be essential to creating a sustainable business for the long term. 2017 is an only-the-strong-will-survive environment, so it’s time to do things that sellers who are only playing the short-game aren’t doing.
Chad Rubin, CEO, Skubana, Managing Director, Crucial Vacuum.com

27. Adoption of Emerging Marketplaces

Ashish Monga

In 2017, we are likely to see Amazon raising the entry barrier for new sellers as well as tightening the screws on existing sellers, especially by enforcing compliance requirements for physical products. We will see a greater adoption of emerging marketplaces like Walmart and Jet.com as alternatives to Amazon.
Ashish Monga, Founder, IMEX Sourcing Services

28. Develop an Omni-channel Strategy

Alasdair McLean-Foreman

In 2017, marketing is going to be a lot less relevant because of the on-demand market. People are going to have a lot more choice, allowing independent brands to grow. We expect to see Amazon selling a lot more through third-parties, in addition to sellers looking to develop omni-channel strategies to develop a model where they are more defensible. These sellers will turn to Amazon and Shopify to build a brand that isn’t as prone to copycats and fierce competition from overseas suppliers.
Alasdair McLean-Foreman, CEO, Teikametrics

29. A Move to Vendor Central

Will Tjernlund

Stores and brand owners will team up more with marketplaces. On Amazon, many sellers will move over to Vendor Central due to increased competition and the benefits it gives on the marketing side of the business. Store owners will also sell more on Jet.com and Walmart, and work with them to try and take a chunk out of Amazon’s market share.
Will Tjernlund, Amazon and FBA Expert, AMZ Help

China Weakens as the World’s Factory

30. Political and Economic Challenges

Gary Huang

Donald Trump will make it harder and more costly to import products from China to the US. 45% import tariffs anyone? China’s labor and material costs will also continue to rise. As a result more buyers will source products from other parts of the world including Southeast Asia.

On the other hand, the Renminbi will continue to devalue as China’s slowdown increases price competitiveness and acts as a counterbalance against higher tariffs. All in all entrepreneurs will stay ahead of the curve and will find a way to sustain profits and continue to grow their online businesses as a whole.
Gary Huang, Founder, 80/20 Sourcing

31. State Aid Boosts Competitors

Andrew Tjernlund

Sales growth on Amazon, Jet and others will make Western marketplaces more appealing to suppliers outside of China. Companies in Southeast Asia and Oceania will begin taking online-only retailers more seriously and court them as buyers. This will be aided by an increase in state payments to companies who export or sell their products on Amazon (Korea, for example, has that program). Start expanding your sourcing search outside of China and you will find eager and competitive suppliers.
Andrew Tjernlund, Importing, eBay and Manufacturing Expert, AMZ Help

More Pressure on Shipping and Fulfillment

32. Process Optimization

Jake Rheude

Ecommerce businesses will need to focus more and more on the “click-to-ship” time, between a customer order being placed and the parcel being handed off to the carrier. Whether achieved through improvements in processes, software, or partnerships with order fulfillment houses, ecommerce businesses will experience more pressure to achieve outstanding speed and accuracy, across multiple selling platforms. Those that can efficiently and successfully optimize their processes will achieve better customer satisfaction and customer loyalty as well.
Jake Rheude, Director of Marketing, Red Stag Fulfillment

33. Free Returns No Longer the Exception

Brendan Doherty

Handling returns is going to be a greater challenge for online retailers in 2017. With free shipping becoming the norm, free returns may also set a benchmark in customer expectations that sellers will have to meet to remain competitive. Technologies that reduce returns, or streamline the process, will invariably see growth in the online sector as sellers factor the cost of returns into their overall plan to remain profitable.
Brendan Doherty, CEO, SellerExpress

34. A New Competitor to FBA

Daniel Sperling-Horowitz

Who will be fulfilling your orders in 2017? We expect Walmart and Jet will release a marketplace fulfillment service (either jointly or separately managed) by Q3. While initial capacity is unclear, this represents a major step closer to true fragmentation in the US marketplace landscape. How will Amazon respond? Where do non-marketplace 3PLs stand?
Daniel Sperling-Horowitz, President & Co-founder, Zentail

Sales Tax Action at Federal and State Levels

35. States Go After FBA Sellers

James Thomson

In 2017, the individual US states will get much more aggressive with Amazon FBA sellers not collecting and remitting state taxes. Individual states are finding ways to circumvent current federal interstate commerce laws, and going after significant unpaid tax revenues. As unsexy as discussing taxes may be, the tidal wave of sales tax-related audit problems about to hit Amazon FBA sellers will be devastating for thousands of established sellers that have not paid enough attention to this.
James Thomson, President, PROSPER Show and Partner, Buybox Experts

36. Internet Sales Tax Back on the Radar

Mark Faggiano

The US election results left one party in control of the White House and Congress, which could be big news for online sellers when it comes to sales tax. Congressional Republican leadership have shown an interest in passing a national sales tax law, which may mean more online sellers will be forced to collect sales tax from more customers. However, internet sales tax doesn’t enjoy total support from any DC faction, so what this means is still hard to predict.
Mark Faggiano, Founder, TaxJar

More Channels Than Ever Before

37. Expanded Marketplace Options

Nick Maglosky

The big box stores are getting better at e-tail, while smaller niche marketplaces are becoming more trendy. Sellers are going to have more marketplaces available than ever before. The most successful sellers in 2017 will be the ones capable of strategically positioning themselves on the marketplaces most attractive to their customers.
Nick Maglosky, CEO, ecomdash

38. More Opportunities for Independent Retailers

Brent Bellm

Businesses are beginning to embrace selling across all of the major platforms including Amazon, eBay and Facebook, as well as their own ecommerce sites, delivering more opportunities to independent retailers. Smaller online retailers can successfully partner with and compete against the mega-retailers from their own branded website and major marketplaces. By employing this approach, retailers can expect to earn up to three times as much than what could be achieved via one-off integrations.
Brent Bellm, CEO, BigCommerce

39. More Channels, More Challenges

Greg Zemor

Omni-channel will be the key strategy for any merchant looking for ecommerce success in 2017. The trading channels and options are more and more numerous: website, 500 marketplaces globally, store-to-web, click-and-collect, direct-to-consumer, cross-border are all among the hot topics of 2016 that will become the big challenges of 2017.

Retailers and brands will have to cope with these heterogenous environments and chose the right solutions and strategies to take full advantage of the exponential global growth of ecommerce.
Greg Zemor, CEO, Neteven

40. More Demand for Integrated Services

Prabhat Shah

For those who are only selling on marketplaces, continued innovation from Amazon will push them out to sell on their own website and build a brand.

Building a separate website is still a very costly game, so services that integrate marketplaces, website and EPOS will become the number one choice.
Prabhat Shah, Founder, Online Seller UK

Marketing: Less Fluff, More Tech

41. Focus on Data-Driven Methods

Andrew Browne

I see that 2017 will require a deeper (and wider) expertise of digital marketing in order to succeed. With many people selling similar products, it is going to require more from sellers in order to attract, intrigue, and convert visitors into customers. The successful seller will have to understand SEO (to get visitors), pay-per-click (to get more customers), conversion rate optimization (to increase sales), and email marketing (to follow-up and get repeat customers). Sellers who focus on data-driven methods to make tweaks and improvements will reap outsized rewards in 2017.
Andrew Browne, Co-founder, Splitly

42. All-In-One Technology

Ivan Mazour

2017 will see a consolidation of technologies used by retailers, and marketers in particular. Until now, an ecommerce marketer has had to build an arsenal of technologies to do everything from sending emails to showing ads to analyzing data. In 2017 we will see a shift towards solutions that have been developed with the specific use cases of the retail marketer in mind, which will allow them to centralize everything they do on a day-to-day basis. This won’t just save them time, it’ll give them back the ability to focus on the more important parts of marketing, the parts that technology can’t take over, like strategy, branding and creativity.
Ivan Mazour, CEO and Founder, Ometria

43. Wider Adoption of Sales Funnels

Carlo Silva

Sales funnels will become the strategy to increase marketplace sales. Funnels help control your customers’ journey based on their behaviors to increase your conversion rate. They are heavily used in the internet marketing world, and more and more ecommerce sellers are now using them to increase their bottom line. For example, Facebook ads can drive traffic to a landing page then guide buyers to your Amazon or eBay store for purchase. You’ll be able to increase sales on your store and in turn improve your natural search rankings on the marketplace.
Carlo Silva, CEO, 2nd Office

Consumers Expect Ever More

44. Seamless Shopping

Paul Watson

In 2016 we witnessed the continued erosion of brand loyalty as consumers exerted their power over the buying process, favoring choice, great value, convenience and almost instant gratification. Amazon is a huge enabler of this, with its relentless focus on innovating the buyer experience, particularly fulfillment and delivery.

As a result, in 2017 we expect to see an increasing number of online retailers focusing on the consumer experience and putting their efforts into offering seamless shopping.
Paul Watson, CEO, Volo

45. Gold Standard Becomes Just Standard

Connor Gillivan

2017 is going to be a big year for small ecommerce business owners. Consumer expectations will become more and more rigid pushing low-service retailers out of the market. This includes shipping speed, use of mobile devices, and on-demand service among many others. If SMBs can meet these demands they will have a greater chance of profiting from the industry. If they fail to meet these demands, they will be passed over. I see 2017 as a year where the online consumer will begin to reject solutions that don’t meet the gold standard in online retail.
Connor Gillivan, Chief Marketing Officer, FreeeUp.com and CEO at eCommetize.com.

46. Real-Time Customer Support is Vital

Victor Corcoran

Whether you are a large retailer, a multi-marketplace seller or a single webstore operator, high-speed and high quality customer support is what will make your business stand out in 2017. Live chat and customer self-service portals will be crucial to providing the level of support that shoppers are coming to expect from sellers of all sizes, and real-time customer support will separate the great from the good.
Victor Corcoran, CEO, XSellco

47. Focus on the Customer is Everything

Matt Thorpe

Personalization, delivery speed and customer service will be the focus in 2017. Personalized products are a key differentiator, especially for smaller brands because they are more agile than the larger players. This is what will give them the edge.

Super-fast Amazon-esque delivery will also be expected as will around-the-clock customer service. As Jeff Bezos says, focus on the customer is everything. Give them what they want and they will reward you with their business and loyalty.
Matt Thorpe, Internet Marketing Consultant, Grasshopper UK

Social Selling Finally Takes Off

48. Get Going With Social Media

Manuel Becvar

Social media will become the most important part of your business from 2017. Be it your own social media profiles on Twitter, Instagram or Facebook, or reaching out to influencers to push your product into the market, now is the time to get going with social media. Even a simple Instagram account or Facebook fan page can make or break your business in a year from now. Yes, it takes a long time to grow social media but the amount of “organic” sales you can create compared to someone who doesn’t have social media or an email list will make a big difference.
Manuel Becvar, Founder & CEO, ImportDojo

49. Social Selling Takes Market Share

Joshua Price

In 2017 we’ll start to see the influence of social media on ecommerce. Facebook stores will become more prominent and important for sellers, following recent UI changes and testing. This will also transition onto Instagram. Along with the increased use of targeted product marketing and remarketing, these platforms will begin to take market share from Amazon etc. By the end of 2017 I expect to see a powerful, high conversion marketplace integrated seamlessly into our digital social spaces.
Joshua Price, Managing Director, eCommerce Geek

50. Content-Led Marketing

John Hayes

In 2017, I would encourage retailers to continue developing their content-led strategies via email marketing and social media. Live video services like Facebook Live and Periscope will continue to enhance customer engagement and if you haven’t done so already, it’s really time to get your head around Snapchat.
John W. Hayes, Marketing Strategist and Author, iContact

51. Small Businesses Leverage Social Media

Robert Gilbreath

2017 will continue a wave of makers/creatives who are offering their products online. This will happen for several reasons: (1) The ability for these folks to build an audience via social media channels, (2) The ease of launching an ecommerce-enabled website (which seems to be becoming easier almost daily), and (3) The desire by their audiences to purchase their products. One of my favorite examples of such a brand is Austin-based Texas Humor which uses Twitter and Instagram to drive much of its engagement.
Robert Gilbreath, VP of Marketing, ShipStation.com

Growth and Instability in Cross-Border Trade

52. International Selling Becomes Simpler

Kyle Goguen

I see ecommerce growth increasing internationally in 2017. Led by Amazon and fulfillment services like FBA, the number of international ecommerce buyers will increase and reach a point where they can no longer be ignored by US-based sellers. That globalization will push services for global shipping, warehousing, and fulfillment to become cheaper and easier to use. International selling barriers will be lowered, and it will be much simpler for ecommerce businesses to sell worldwide.
Kyle Goguen, President, Pawstruck.com

53. Currency Volatility Winners and Losers

Matthew Ferguson

2017 is lined up to have some sharp currency conversion changes. With China on an increasingly unstable currency footing, the dollar strengthening, the pound weakening and the euro tied to political uncertainty, cross-border trade will pick winners and losers. Pricing automation and strong control will be important.

UK sellers will likely see more ability to sell into Europe, while Europe will face challenges globally, and everyone will watch how China and the USA work either against or with each other on currency stability – itself tied to a potential political fall-out. Tiny conversion percentages will equate to big differences on the balance sheet.
Matthew Ferguson, Head of Account Management, Emanaged

A Great Year for Ecommerce

54. Third-Party Stronger Than Ever

Jordan Schanzer

Third party sellers now make up 50 percent of all unit sales on Amazon, a number that has been growing by about four percent each year. That number may grow six to eight percent in 2017. The ease of entry along with powerful automation tools are allowing new sellers to ramp up quickly, while seasoned sellers are breaking off and exploring other marketplaces.
Jordan Schanzer, Director of Marketing, Appeagle

55. Never Had it So Good

Neil Waterhouse

Very excited about 2017. Never ever before have ecommerce sellers had it so good. Today it is so easy to outsource low-cost overseas labor – we can buy an hour of work from $1.50! And drop shipping is more viable than ever, due to more and more suppliers showing if items are in stock on their websites.
Neil Waterhouse, Author of Million Dollar eBay Business From Home

56. So Much Opportunity

Nathan Huppatz

2017 will be a dynamic year for ecommerce. More stores will open than ever before, using new tools to turn an online business idea into a reality within a day. Cloud-based solutions for merchandising, payments, shipping, marketing (and more) are maturing quickly, offering merchants the ability to launch and quickly scale a business idea.

Overall 2017 will be a great year for ecommerce, for all operators. Never has there been so much opportunity for those who are clever and efficient in what they do, and how they market to their customers.
Nathan Huppatz, Co-founder, Costumes.com.au and ReadyToShip

One comment on “50+ Predictions for Ecommerce in 2017

  1. That’s a nice compilation!

    IMHO there are still 2 important points missing:

    1. From the multi-channeling point of view: There is an active move to multi-step marketing and branded eCommerce. This means the switch from multi-channel to cross-channel marketing. On one side, sellers become exposed to more channels and have to react quickly to new opportunities and markets. On the other side, there is a danger of uncertainty for the sellers in the specific channel, as they are not always able to adjust to the marketplace-introduced changes. This leads sellers to the need of more dedicated community, independent from the specific marketplaces. This is done by higher awareness to post-selling touch with clients, mail and social marketing, and a rise of dedicated points of sale, such as branded website.

    2. For the industry-wise eCommerce: The rising competition requires the sellers to stand out professionally, providing specialized high-quality content to buyers. Etailing as a profession extends from the eCommerce rules knowledge to the industry-related specialization. This also will require sellers to use more tailored solutions for selling, providing them comparative advantage in their specific industry.


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