Matthew Ferguson explains how following “the data brick road” and embracing change can prevent your Amazon sales from flatlining
Have a question for us? Send it to email@example.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.
Five years ago, we started selling kitchen products on Amazon.de. We started with about 500 SKUs and doubled this to 1,000. We then got rid of 500 SKUs that didn’t sell well, and listed new products. At the moment we are at about 800 SKUs, and always sell between 14,000 and 15,000 units a month.
We also have a top seller that sells 2,000 units every month. We had two months where we weren’t able to stock this product so didn’t sell a single unit, yet we still sold between 14,000 and 15,000 units overall those months.
If we have some weeks above average then the next few weeks are below average. We do not change prices much and we do not change our sponsored ads. This is really frustrating as we have the resources to grow, but no matter what we do, we always have the same amount of sales every month.
Do you know anything about Amazon controlling sales, to keep sellers on a certain level?
— Bernd M., Austria
Selling internationally? Avoid unnecessary currency conversions, pay suppliers, and transfer currency balances with this new service
Currency conversion company WorldFirst have been testing an innovative new service with their customers since May this year: the World Account.
Now it’s available to all online sellers in the UK and the EEA (European Economic Area). Businesses in the USA and worldwide can register their interest to get a World Account when they launch globally.
For years, sellers have been using WorldFirst’s receiving accounts to bring funds home from international marketplaces. But online selling has evolved, and sellers need more than just an account to collect their payments. They need to pay suppliers, settle VAT liabilities, transfer between currencies, and manage their accounts on the move.
That’s where the World Account comes in. It’s a big leap forward in currency services for online sellers.
eBay software and services provide listing management, design tools, marketing, analytics, repricing, feedback solicitation and more
When sellers start out on eBay they can usually manage the day-to-day running of their business manually. But, as sales increase and they take on more product lines, their time gets stretched to breaking point. This is often when sellers look for software to help automate processes and lighten the workload.
Sellers may also reach the limits of what can be achieved without outside help, and need a design service to create a brand identity, or an analytics tool to see how their business is performing and what they can do to improve.
eBay tools can be very different in feel to Amazon tools, partly because some are well over a decade old. This can make their appearance seem a little dated, but don’t let that put you off. Just because some of the tools are a little long in the tooth doesn’t mean they aren’t popular or reliable. In fact, the opposite can be true.
In this post I’ll walk you through the eBay selling category of the Web Retailer directory, explaining what each section covers and giving a few examples of the tools you’ll find there.
Jacques van der Wilt gives his advice on Dutch consumer habits and selling in the Netherlands, and profiles the country’s main marketplaces
This post is by Jacques van der Wilt. Jacques is a shopping feeds industry leader and the founder of DataFeedWatch, a leading global feed management and optimization company that helps online merchants optimize their product listings on more than 1000 shopping channels in over 50 countries.
Selling products on international markets is a quick way for merchants to grow profits. The barriers for entering foreign markets have been lowered and the opportunities to expand overseas are better than ever before.
A market that holds great appeal thanks to its infrastructure and product demand is the Netherlands. It is currently ranked 18th in the world for retail ecommerce sales, and is continuing to grow, which is quite impressive for a country of its size.
In 2016, ecommerce sales in the Netherlands totaled €20.16 billion, up 23 percent on 2015 and ahead of market expectations. Increasing consumer confidence is one of the main reasons for the growth in ecommerce sales.
In addition, most analysts expect this increase in consumer confidence to continue, not least because GDP per capita is also rising.
But where do the Dutch shop online, and what are the current ecommerce trends?
Wild threats, manic changes of mind, outright lies and childish acts of spite. It’s just another day at the office for online sellers.
If you ask a marketplace seller what infuriates them, a few things might come up. For example, trying to contact Amazon’s internal teams, anti-competitive behavior from their rivals, or making sure they comply with the ever-changing rules. But none of these can touch the level of annoyance, frustration and anger caused by bad buyers.
The majority of buyers are genuine. They order from you, pay promptly, and receive their goods with no fuss. But when bad buyers come along, they leave a trail of stress in their wake. Whether they’ve threatened you with negative feedback, made a false “item not as described” claim or cancelled their order after you’ve shipped it, the end results are usually the same – time, money and stock going to waste.
We’ve seen a lot of stories in the forum and blog from exasperated sellers, and distilled them here into the top 10 ways that bad buyers infuriate online sellers.
Thank you to Web Retailer members for your frank and insightful blog comments and forum posts.