Ecommerce Fulfillment: How to Choose a Strategy and Service Provider

From in-house fulfillment and Amazon FBA, to dropshipping and 3PLs, we evaluate each model to help you pick the right one for your business

Imagine the scenario: you’re a multi-channel ecommerce seller, surrounded by stock, wondering how you’re going to get orders out. You sell a whole range of SKUs, that vary in size and sales volume, and aren’t sure whether fulfilling all your orders yourself will be possible.

While self-fulfilling orders does have merit, it’s not the only way to do ecommerce fulfillment. There are several other strategies, each with their own pros and cons, that are worth exploring.

So, in this post, I’ll look at the different ecommerce fulfillment strategies that are open to sellers, from in-house fulfillment and Amazon FBA to dropshipping and using independent 3PLs. I’ll explain how each model works, the pros and cons of fulfilling orders using each approach, and the types of businesses which are best suited to each model.

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How Optimizing Our Amazon Listings Boosted Our Conversion Rate by 10%

Andrew Maff explains how to optimize Amazon listing titles, descriptions, bullets and keywords to make a big impact on your business for free

This post is by Andrew Maff, Director of Marketing and Operations for Seller’s Choice, a full-service digital marketing agency for ecommerce sellers. Before joining Seller’s Choice, Andrew worked as the Digital Marketing Director for top Amazon seller Think Crucial.

If you sell products on Amazon, you’re probably wondering if there’s anything you can do to help increase your sales.

The good news is that tweaking your product listings has very tangible benefits in that regard. The bad news is that it’s going to take some very real effort and work on your part. While I worked as the Director of Marketing for Think Crucial, that was one of the biggest challenges that I faced.

Think Crucial had its own very successful ecommerce site and we wanted to have the same success on Amazon. We had over 2000 SKUs with 900 parent listings so we knew there was more potential for us. To accomplish our goals for our Amazon listings, I decided to focus on four concrete areas: product titles, descriptions, bullet points, and keywords.

The end result? Page views increased by 44%, sales by 30%, and conversion rate by an impressive 10%. That’s a lot of business impact. We optimized everything possible including images, titles, bullet points, product descriptions and on some listings, Enhanced Brand Content.
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Is It Time To Copy Chinese Sellers? Eight Tips For Amazon Sellers

Chad Rubin investigates a Chinese brand that has become one of Amazon’s most successful sellers. How have they achieved so much?

This post is by Chad Rubin, President of ecommerce business Crucial Vacuum, CEO of ecommerce ERP system Skubana, and board member of the PROSPER show for Amazon sellers.

Ever feel like your competition knows more than you?

One minute it’s going so well. You’re at the top of your product page on Amazon, reviews are flowing in and your biggest concern is getting the next batch of orders delivered on time.

But there’s a niggling worry. Little “what ifs” float around your head. What if a cheaper product comes along? What if I lose my supplier? What if the Chinese sellers catch on and start cutting out the middleman entirely?

Well, I’ve got some good news – it doesn’t matter what you’re worried about. Whether it’s low-priced competitors, direct-to-market manufacturers, or sources of new stock drying up.

In this post I’m going to explain why Chinese sellers are dislodging their rivals and dominating Amazon. I’m also going to show you exactly how they boost demand for their products, increase traffic and grow a following.

Sound good? Let’s dig in.

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Get Sourcing This April at Global Sources Exhibitions

From mobile devices to virtual reality, home products, fashion and luggage, you can source almost anything at Global Sources trade shows

If you are a private labeler or a seller looking to develop a brand, it’s very likely that you’ll be sourcing products from factories in Asia. So it makes a lot of sense to attend trade shows there, and meet face-to-face with potential suppliers.

Not only does this cut out lengthy email conversations, where your requirements can be easily misunderstood, it helps you get a feel for the right supplier and start building a relationship with them.

Trade shows also give sellers a chance to get hands on with potential products. In the age of the internet sellers can be all too tempted to source products without ever seeing them. At trade shows, sellers can get their hands on sample products, test them out and make a far more informed decision on which products to source.

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Multiple Amazon Accounts: What’s Happening and What You Should Do

Amazon is getting harder on sellers with multiple accounts. Here’s what you need to get approval and avoid being flagged for investigation.

This post is by Chris McCabe, a former Investigation Specialist for Amazon’s Seller Performance team and founder of ecommerceChris shows Amazon sellers how to keep their accounts healthy, or, if the worst should happen, how to get their account back from a suspension.

UPDATE February 2018: This second edition has been fully reviewed and revised.

Do you have anything to declare?

This is what travelers are asked whenever they pass through Customs at airports around the world. Amazon is asking you this too, if you have more than one account. Which one is it? What’s the email associated with it, so we can have a look and decide if you need it?

If you don’t declare items to customs and they find them later, you pay more, right?

The same principle applies here. Amazon are regularly sending messages to sellers who they suspect of having multiple accounts, but they’re doing more than looking for a confession. They’re sending a warning shot prior to taking more aggressive actions, if past policy matters are any guide.

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