Multi-Channel Retailing in 2018: More Channels, More Challenges

Road junction representing multi-channel selling

This post is by Katherine Khoo, Managing Director at ecommerce and inventory platform iPages.

2018 is the year of multi-channel retailing. With over half of all product searches in the U.S. and U.K. starting on Amazon, it’s no wonder that retailers are swiftly changing their strategies to include multiple sales platforms.

Most of us will be tempted to think of simply selling through marketplaces (Amazon/eBay) when we think about multi-channel. However, there are far more ways to get our product into the hands of consumers. There’s Amazon Vendor, for example, and also social shopping on Facebook and Instagram, and voice search with Amazon Echo and Google Home.

One in four households now own a voice-controlled assistant, and Instagram shopping is a buzzing new channel with massive potential. So what does this mean for multi-channel retailing in the year ahead? And what are the challenges of selling on these diverse new channels, which are growing so dramatically in 2018?

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The World’s Top eBay Sellers

UPDATED: This post has been updated in September 2018. Many thanks to ecommerce intelligence firm Marketplace Pulse for providing the data.

For this post we’ve pulled together a big list – a very big list – of the top 1,000 eBay sellers worldwide. If you want to get straight to the data, here’s a jump down to the full list. An extract of the top ten is right here.

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Selling on Facebook Marketplace and Daily Deals for Retailers and Brands

Facebook finally has a marketplace where businesses can sell directly to consumers. Here’s how it works and how to get started selling.

Selling on Facebook Marketplace

This post is by Daniel Sperling-Horowitz, the President and Co-founder of Zentail.

Before I go any further, you may be thinking:

Facebook Marketplace, isn’t that the local, consumer-to-consumer marketplace?

You’d be correct, or at least 50% correct. Following the early success of their Marketplace, Facebook is now helping brands and retailers sell products on Facebook Marketplace as well.

This post focuses on Facebook Marketplace for Business, the online marketplace accessed directly within Facebook that allows users to discover and buy products directly on Facebook without being redirected off the social media platform to a merchant’s webstore.

We expect this will become a major online shopping channel for authorized resellers and brand owners.

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Amazon Vendor Central: All Your Questions Answered

From getting started to purchase orders, Direct Fulfillment, and understanding allowances. We demystify Amazon Vendor Central.

Amazon Vendor Central answers just ahead

There are two ways to get your products selling on Amazon: as a seller (also known as third-party or 3P) or as a vendor (first-party or 1P).

The end result looks the same either way – your products will be available to buy on Amazon. But that’s where the similarities end. Amazon Vendor Central is actually a completely different concept to Seller Central. It’s crucial to understand the fundamental differences and not just compare each feature separately.

While a lot is written and said about Seller Central, information on Vendor Central can be harder to come by. There is some level of mystery surrounding exactly how it works. So, in this article, we have answered the most important questions that people have about Amazon’s vendor side.

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Teapplix: 10 Years Automating Operations for eBay and Amazon Sellers

From shipping orders and synchronizing inventory, to connecting sales channels with QuickBooks, Teapplix has back office automation nailed

Man running with laptop

With over ten years in the software business, Teapplix has carved out a unique position for themselves. They’ve made back office automation their focus. Teapplix helps sellers maximize the speed and accuracy of their shipping, inventory synchronization and accounting operations.

Back office operations may not be glamorous, but they are crucial to get right. Shipping has to be fast, inventory levels have to be up to date, and accounting has to be accurate. If you can do a great job of all those, you’ll please a lot of important people: customers, marketplaces and the tax authorities!

With a decade of continuous enhancements, Teapplix has reached a level of sophistication and reliability to meet the needs of most ecommerce businesses. Teapplix is used today by eBay and Amazon sellers handling from 10-20 orders per day to thousands of orders per day.

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