Here’s every way to get more product reviews, from approved programs run by Amazon to prohibited methods that could get you banned forever.
For private label sellers and brand owners, getting positive product reviews on Amazon is crucial. Not only does it give shoppers confidence in the quality of your products, it plays a part in many of Amazon’s algorithms including the ranking of search results and the Amazon’s Choice badge. Reviews are hugely important to the success of Amazon sellers.
But Amazon has fought back against practices which undermine trust in the review system. Its most notable actions include the banning of incentivized reviews, the introduction of Verified Purchase reviews, and drawing up extensive policies on everything sellers can and can’t do. Amazon are being tougher than ever on what’s allowed, and will take harsh action on rule-breakers.
Here are all the different ways you can get Amazon product reviews. Only a few are completely safe, but also rather limited or expensive to access. Others are completely prohibited, but are still being used by sellers who are dishonest, desperate or naive. And many are in a grey area – if you stay within Amazon’s rules you should be safe, but it’s very easy to step over the line.
Here’s what brands need to know about Amazon’s new anti-counterfeiting initiatives: Brand Registry 2.0 and Transparency.
This post is by Leah McHugh, an ecommerce consultant for ecommerceChris.com.
In May of 2017 Amazon released Brand Registry 2.0 to much hype, and rumors around what Brand Registry 2.0 would offer for brand protection.
As with many Amazon changes, there was also a lot of misinformation, leaving many sellers confused or disappointed.
Amazon also quietly opened up their Transparency program in 2017. As early as 2016, they were beta testing this program with select sellers.
The majority of sellers, and more importantly consumers, are still not aware that this program exists, so how can it help protect your brand?
These wealthy English-speaking countries have a strong demand for international products. Here are the best marketplaces down under.
This post is by Craig Agutter, EMEA Ecommerce Manager at international currency transfer provider WorldFirst.
Amazon’s recent launch in Australia has opened up what was once a difficult market for international sellers to access. In fact, when the retail giant opened its doors down under last December, it experienced more orders on its first day than any other Amazon launch in history.
The demand is definitely out there, and Australia and New Zealand are fast becoming two of the most exciting ecommerce markets for international businesses. In particular, sellers with seasonal demand find Australia and New Zealand lucrative markets to offload surplus stock, once the season is finished in the northern hemisphere.
Whilst Amazon’s launch now makes it easier for you to sell down under, it isn’t the only show in town. Here we take a look at some of the marketplaces to explore if you’re eyeing up the opportunities in Australia and New Zealand.
Amazon’s new Marketplace Growth account management program costs up to $5,000 per month. How does it work, and is it worth it?
This post is by Chris McCabe, a former Investigation Specialist for Amazon’s Seller Performance team and founder of ecommerceChris.com. ecommerceChris shows Amazon sellers how to keep their accounts healthy, or, if the worst should happen, how to get their account back from a suspension.
Amazon have a new program called Marketplace Growth, where sellers pay a monthly fee for access to an account manager. It consolidates into one scheme Amazon’s previous efforts to assist sellers via Seller Support Plus and Strategic Account Management.
Why do we need another account management program? Amazon have had many sellers send questions and requests, begging for an internal contact to help them manage their Amazon accounts. Marketplace Growth is Amazon’s response. They know the kinds of sellers they want on board. Invitations are being sent out and there’s an application process to screen out those who don’t make the cut, as well as pricing that will deter less serious sellers.
Marketplace Growth is new, but it’s already generating buzz and questions are flying my way. I’ve had the opportunity in the past few weeks to speak with two of Amazon’s new Marketplace Growth managers, and ask the questions my seller clients want answered.
For some questions, we’ll need to wait and see what comes out over the next few months. On others, I’ve learned where this program wants to take sellers, and the answers are more straightforward. The skies could be clearing, and the need for a manager inside Amazon to help you navigate increasingly tricky waters may be at hand. Let’s get into some basics.
Amazon’s Choice is a unique seal of approval from Amazon. But how are products chosen, and can you improve your chances of getting it?
If you shop on Amazon, you may have seen the Amazon’s Choice badge starting to appear on certain products when browsing the site. The badge has steadily become more visible, with more and more products featuring the logo.
But what does it really mean, and how does it work? Are Amazon’s Choice items selected by an algorithm, or through deliberate human curation? It’s something of a mystery, and has left sellers puzzled and itching to find out exactly how products are chosen.
What isn’t such a mystery is the significance to shoppers. In a nutshell, Amazon’s Choice is the same as saying, “Amazon recommends”. It acts as a stamp of approval which, until now, has been a very rare thing to see from Amazon themselves. Instead of relying solely on customer reviews, buyers can immediately see which product is the “best”, straight from the horse’s mouth.
While no-one knows exactly how Amazon’s Choice works, there are a lot of clues out there. Here’s everything we’ve uncovered, including the factors involved in selecting products and how you might improve your chances of attaining that little badge.