Google’s Ecommerce Answer: Shopping Actions

Google’s Shopping Actions is a major new ecommerce initiative. Here’s how it works, which merchants are eligible, and how to get on board.

This post is by Daniel Sperling-Horowitz, the President and Co-founder of Zentail, a Y Combinator-backed multichannel ecommerce platform and Google Partner.

On Monday, March 19, 2018 Google quietly published a blog post that set in motion a major change to the ecommerce landscape.

Wherever shoppers are looking for products on Google’s vast advertising network, they can now check out directly on Google without being redirected to the merchant’s webstore.

Shopping Actions, as it is called, is Google’s new universal hosted checkout experience spanning major properties. These include Google Express, an exciting shopping mall featuring some of the largest names in retail including Target, The Home Depot, Walmart and Costco.

Merchants in the Shopping Actions program pay a fee per sale (“pay-per-sale”) instead of the traditional pay-per-click (“PPC”) Google Shopping advertising model. This commission-based model holds significant promise for merchants. Marketplace sellers, for example, can diversify their online sales mix without taking on the challenges of PPC campaign management.

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Amazon Seller Suspension and Cancellation Cover Now Available Worldwide

Amazon sellers can get protection of up $70,000 if rival sellers start taking potshots at them, thanks to the new Monitor & Protect service

For Amazon sellers, having their account suspended has become an occupational hazard. But this doesn’t mean that it’s any less damaging when it happens. Sellers have to contend with the fact that they have little or no funds coming in, while expenses like staff costs and rent still have to be paid.

Using a suspension consultant is a great way to get reinstated quickly, but if Amazon have a backlog, your account could still be out of action for a while.

Now Thompson & Holt have an innovative new type of cover for Amazon sellers, included as part of their Monitor & Protect package. This includes account health notifications and listing hijack alerts, to help sellers avoid suspension in the first place.

But if sellers do get suspended through no fault of their own, there’s cover to fall back on of up to £50,000 (around $70,000), underwritten by Lloyd’s of London. This allows sellers to claim back lost revenues, less any savings made, while their business was unable trade.

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How to Avoid Dead Stock and Use Data to Find Top Sellers

Here’s three tips to help you avoid overstocking, and find bestselling products that will never tie up valuable capital and warehouse space.

This post is by Dani Avitz, an ecommerce expert & COO of Algopix, a product market research tool for eBay and Amazon sellers.

In the world of ecommerce, not every product that a seller sources will actually sell. Sure, there are those products that seem to have never-ending demand despite the season and asking price. But, the fact is that around 20% of a seller’s inventory will become no-sells, or what is more appropriately known as overstock or dead stock.

Why does overstocking happen? The answer is usually two-fold, consisting of inventory purchases that were not based on sufficient market or product data; and inventory purchases that were driven by the wrong data – with the latter often being the worst of the two.

It doesn’t have to be this way.

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Introducing Informed.co: a Leading Repricer Dives Into Seller Analytics

Appeagle, one of the world’s top repricing tools, has a big vision for the future of online selling, as it rebrands to Informed.co

When a business is a leader in its category, it’s uncommon to see them expand into uncharted territory. But, that is exactly what leading repricing software, Appeagle, is about to do as they dive into the world of seller analytics.

In recent times, repricing has matured, thanks to it being simpler to automate and the technology behind it becoming more advanced. So, Appeagle wanted to see if there were any other parts of a seller’s business that they could enhance. There were. By building brand new analytics tools, they could help online sellers make better decisions.

Appeagle have marked the change of direction with a new name and a new brand. They are now Informed.co, and their ambition is big – to be seen by ecommerce businesses in the same way that website owners see Google Analytics: the go-to source of data about their business, with intelligent insights and recommendations.

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Amazon Alternatives: Seven Marketplaces To Help You Diversify Your Sales

From Walmart to Jet.com, Newegg and OnBuy. We look at seven Amazon alternatives which sellers can add to their multi-channel arsenal.

Selling through just one channel is always risky. But, when that channel is Amazon, it can be a very dangerous plan. Competition on Amazon is always intense and even borders on the downright dirty, with sellers frequently being brought down.

The threat doesn’t just come from rogue competitors, as seller performance or product quality issues can very easily lead to suspension. And, the longer that your ASIN is blocked, or your listing is suspended, the more money you lose.

Now, there is no way to guarantee that you’ll never be suspended but having a multi-channel strategy can cushion the blow. It means that if you aren’t able to sell on Amazon, you still have sales coming in from other sales channels. The more marketplaces you add, the easier it will be to sustain your business until you’re back on Amazon.

So, in this post, we will look at some Amazon alternatives. They all have similar features to Amazon, for example being catalog-based, and have the potential to be a key part of your multi-channel approach.

This article is the second in a two-part series looking at alternative marketplaces for Amazon and eBay sellers. Be sure to check out our guide to eBay alternatives.

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