Seller Labs has a new tool for managing, optimizing and reporting on Amazon Sponsored Products ads. It’s a game changer.
Sponsored Products ads have become an increasingly important factor in driving sales on Amazon. Last year, the number of sellers using Sponsored Products grew by over 100 percent, with the number of clicks on Sponsored Products ads up by over 150 percent.
The end of incentivized product reviews in October 2016 has no doubt played a part in this, as sellers have had to find new ways to promote their products. But it’s not the only factor. Amazon is more competitive than ever, and changes to search result pages have given more and more prominence to Sponsored Products. The ads now account for at least the top three results in the majority of searches. If you aren’t using them, you’re less visible to buyers than ever before.
Now Seller Labs, the company behind leading Amazon seller tools Feedback Genius, Scope and Quantify, have released Ignite. It’s a complete system for Sponsored Products ads, replacing the need to use Seller Central, and adding innovative features to help sellers select the most effective keywords, analyze their performance and optimize their ad spend.
James Beach has 13 tips for marketing your eBay store, from store settings and SEO to email marketing and Promoted Listings ads
This post is by James Beach, founder of eBay and Amazon cross-posting tool KickSync. James has been trading on eBay and Amazon for eight years, mainly selling refurbished electronics, but also developing private label products and dropshipping from Amazon to eBay.
After selling on eBay for a few years ourselves, we started looking more closely at store subscriptions. Initially, it was simply the insertion fee savings that helped us make the decision to up our game and sign up for an eBay store.
As we learned more and more, we realized that eBay has built a fantastic ecommerce kit to help you establish and market a brand. There’s a comprehensive set of tools to thrive in online selling and gain valuable experience with everything from email marketing to SEO.
Getting the most visibility for your items can be the make-or-break difference in online selling, so we’ve put together some tips for optimizing your eBay presence. Now is a great time to optimize your account, learn more about its marketing features, and help get your items moving.
Matt Ferguson has a few tricks up his sleeve for resellers and private labelers on Amazon. The force is strong with this one.
Have a question for us? Send it to email@example.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.
Love your answer to Cathy. So I’m taking you up on your offer to ask “How best to find products to sell on Amazon?” Specifically I have a beauty brand with seven products I started selling FBA last February and would like to add some private labels to quickly scale the line. How can I source profitable items to add, including sourcing suppliers?
— Sam U, Houston, TX
Yes, you CAN sell a business that trades only through marketplaces like Amazon. Victoria Duff explains when to sell and what to expect.
This post is by Victoria Duff, a web business mergers and acquisitions broker with WebPropertyInvestor.com. Victoria works with both institutional and individual buyers and sellers of established and profitable online businesses, including ecommerce, SaaS providers and blogs.
In the beginning, you read books and articles and researched products as you planned your entry into ecommerce – a very personal investment of hundreds of hours of work and many sleepless nights. Your business is your creation and you were thrilled when you booked your first revenue.
Over time you made some mistakes, but also had moments of genius, and now you are wondering how you can take advantage of all this hard-earned experience to expand your enterprise. Perhaps you are also wondering if you should just cash out, take the money, and run.
In a normal year, I evaluate at least 250 web-based businesses – Amazon, Shopify, eBay, and independent ecommerce websites. I work with the people who are selling those businesses and I also work with the buyers. Although mergers and acquisitions of web enterprises are still a relatively new business activity, there are emerging industry standards and good business strategies that you should know about as you make plans.
Alex Knight catches up with Will and Andrew Tjernlund, two years after their business was first profiled here. Everything has changed.
When Web Retailer first spoke to Will Tjernlund back in April 2015, he was working with his brother Andrew, running a business selling private label products alongside established brands, mainly through Amazon.
Their Lean Startup approach saw profits grow dramatically, and they were at the stage of looking to hire more employees. Meanwhile, Will’s aim was to become location independent – so he could work from anywhere in the world.
Then the situation changed, almost immediately after the interview was published.