Amazon Business is geared towards business buyers, with a number of features to meet their needs. Here’s everything sellers need to know.
Amazon has pretty much monopolized consumer-facing ecommerce – selling products to people for their personal use – but business-to-business (B2B) ecommerce is a whole different ball game. Some businesses have been buying from Amazon for years, but many larger companies have strict purchasing policies and Amazon has not been up to their standards.
In 2015, Amazon adapted its strategy to attract business buyers, through the new Amazon Business program. Businesses who wouldn’t buy from Amazon before could now access multi-user accounts, get quantity discounts and access detailed spending reports, along with other features.
As a result, Amazon quickly increased its market share of the huge B2B ecommerce market. In its first year, Amazon Business reached $1 billion in sales, with millions of buyers and hundreds of thousands of marketplace sellers trading through it. With total B2B ecommerce sales in the U.S. now over $1 trillion, there’s a lot more room for Amazon to grow from their 0.1% market share.
Here’s what Amazon Business is all about, and how to take advantage of the rapid growth in B2B ecommerce as a marketplace seller.
Subivi was built by former eBay sellers to take the pain out of customer support. Now they’re sharing their knowledge in The Subivi Times.
This post is by Nadav Roiter, Marketing Manager for Subivi and a freelance journalist.
Customer support forms such a huge part of the online shopping experience. Sellers that are nailing it with great customer service are reaping the rewards in the form of loyal fans and buyers that keep coming back for more.
Subivi is tapping into this important part of the ecommerce industry with a product that offers customer service automation features, so you can deal with customer questions as quickly as possible while still providing excellent support.
Co-Founder Michael Epstein-Lapid has also unveiled a new initiative called The Subivi Times. This is a knowledge hub with articles that inform and inspire ecommerce sellers looking to grow their business and increase profitability.
Here’s where Subivi came from, what it does, and what makes it different to the other ecommerce customer service tools out there. We also find out what makes The Subivi Times unique.
What is the Amazon Buy Box, how do sellers “win” it, what is Buy Box suppression, and how does the Buy Box algorithm work?
The Amazon Buy Box is an elegant way for Amazon to keep things simple for buyers, when multiple merchants are competing to sell the same product. Just one seller is highlighted, even when a product is being offered by dozens of different vendors.
Sellers need to know how to win the Buy Box, if they want to significantly boost their sales. Although the Buy Box seems simple on the surface, it hides a complex algorithm. This is what allows Amazon to run a marketplace with millions of sellers, but have one detail page for each particular product rather than a different page for every seller offering that product.
This article answers your questions on how the Buy Box works, the impact it has, what you can do to win it, and much more. You’ll learn to optimize your strategy to boost your share of the Buy Box, get into the rotation more often, and increase your revenue.
When you’ve outgrown Alibaba, what are the alternatives for sourcing high-quality products from the best manufacturers in China?
This post is by Gary Huang, an expert in sourcing products from China and creator of 80/20 Sourcing.
When you think of sourcing from China, what’s the first thing that comes to mind? Hopping on a plane and flying to Guangzhou to find a factory? No, you go on Alibaba!
Alibaba is very popular and accessible, but that doesn’t mean it’s always the best option. Why not? Well, it attracts a lot of middlemen and trading companies, and some of them aren’t upfront about that.
Alibaba is also where your competitors are likely to buy from, so you all might end up selling exactly the same products as them. Perhaps most importantly, some of the best suppliers avoid Alibaba – because they want to find a better class of customer!
So, what are the alternatives to Alibaba? I’ll explore them all here.
The need for product identifiers on eBay has left sellers confused. What do they mean and how do they benefit sellers, buyers, and eBay?
MPNs, UPCs, EANs, GTINs, ePIDs… selling on eBay is starting to feel like swimming through alphabet soup!
Over the past few years, the platform has introduced a number of different initiatives to make shopping easier and more efficient for its customers.
To do this, eBay has been asking sellers in many categories to add “product identifiers” to their listings. That’s where all the acronyms come in, including MPNs, UPCs and several others. These codes help eBay display relevant products to shoppers and encourage search engines like Google to place eBay listings higher in the results.
But sellers are confused by all the different product identifiers. Which ones are required and which ones are optional? Is it beneficial for sellers to play ball with the new rules, or is it better to try and work around them? And, perhaps most pressingly, what is the purpose of all this anyway?