This post is by Tara Johnson, Lead Reporter for Retail at CPC Strategy. Named one of the top 50 Ecommerce Experts in 2015, Tara specializes in premium content creation with a focus on the Amazon Marketplace and Google Shopping. She is also the leading voice behind CPC Strategy’s Blog and a contributor to Search Engine Watch.
Web Retailer’s recent survey showed that 67% of Amazon sellers actively promote their items, and of those 74% use Amazon Sponsored Products, making it by far the most popular form of advertising for Amazon sellers.
But there are many Amazon sellers – a third, according to the survey – who don’t promote their items in any way at all. And why should they, when they already pay Amazon fees to sell their products?
In this article, I’m going to explain why you should consider using Amazon Sponsored Products to help grow your business. I’ll take you through the nuts and bolts of how it works, with a real-life example and some practical advice on how to get the best ROI.
This post is by James Thomson and Joseph Hansen, Partners of Buybox Experts, a consultancy supporting brands selling on Amazon and other marketplaces. Thomson and Hansen are also co-founders of the PROSPER Show, a continuing education conference focused on developing training and best-practice materials for early-stage online sellers.
When a brand owner contemplates selling on Amazon, they have a big choice to make:
- 1P: Sell first-party, wholesale, directly to Amazon Retail, using the Vendor Central interface.
- 3P: Sell third-party to consumers through the Amazon marketplace, using the Seller Central interface (whether the brand sets up its own 3P seller account, or works with partner 3P sellers focused on the brand).
Given the complexity of the Amazon marketplace, and the desire of brands to control their own destinies, we are seeing a significant move towards brands either setting up their own third-party seller accounts, or working with sophisticated third-party sellers who will manage the brands’ brand equity and product feeds, while respecting pricing and ensuring constant availability of product through the Fulfillment by Amazon program.
In this paper, we discuss the key issues and trade-offs of selling wholesale to Amazon Retail vs. selling through third-party Amazon sellers, and outline the risks involved in each approach.
This post is by Paula Jakubik, the Community Manager at Pixc. Pixc provides on-demand product image editing for ecommerce stores in under 24 hours.
High quality product photography makes all the difference in ecommerce. Most sellers know that, but achieving it is not an easy task.
In this guide, I’ll cover all the essentials you need to know about ecommerce product photography. You don’t need to be a photography geek to get fantastic results, but you do need some crucial basics – and plenty of practice.
I’ll also explain the photo policies set by eBay and Amazon, which you must follow if you sell on those marketplaces, and special considerations for photographing difficult products: jewelry, clothing and large items like furniture.
I hope this guide helps you get on the path to some really awesome product photos and – most importantly – increasing your online sales. Any questions? Please fire away in the comments at the end!
Brightpearl is a vendor of multichannel ecommerce software that has been growing steadily since it was founded in 2007. They now have more than 1,400 customers in 30 countries and handled more than $4 billion of gross merchandise value (GMV) in the last year.
I wanted to find out more about them, for three reasons. First, they have been very successful in both the UK and the US. That’s not common in this industry.
Second, a key strength of their system is its ability to manage the financial aspects of a business – it does accounting, in other words. Other multichannel systems do some of that too, but few make it the core of their software. You don’t even need a separate accounting package if you use Brightpearl.
And third, it’s not easy for a software company to maintain great customer support, particularly when their system sits right in the middle of business operations. Just a small technical glitch or communication delay can be enough to cause significant business problems, and earn a negative review. But Brightpearl has an excellent reputation in the Web Retailer directory.
So I caught up with James Scott, President of Brightpearl Inc. in the USA, to find out what makes this company so unique.
BREAKING NEWS: Today Brightpearl announced new funding of $11 million to accelerate the growth of their US business. That’s a fourth reason to find out more about them!
This post is by Catalin Zorzini, an online business enthusiast who manages the Ecommerce Platforms blog, where he offers advice to ecommerce entrepreneurs on choosing a webstore platform. To put his own advice into practice, he has launched his own online shop at matcha-tea.com.
Think about your primary sales platform.
Is it Amazon? Etsy? Do you complete most of your selling on eBay?
The world is going the way of the multi-vendor marketplace, and as many of you have realized, there are a lot of sales to be made through online marketplaces.
That said, many businesses place a sole focus on selling through marketplaces, leaving one huge diversification option out. It’s the online store, a place where you can customize your website and build your brand so you’re not at the mercy of marketplace policies and performance metrics.