Amazon’s Choice is a unique seal of approval from Amazon. But how are products chosen, and can you improve your chances of getting it?
If you shop on Amazon, you may have seen the Amazon’s Choice badge starting to appear on certain products when browsing the site. The badge has steadily become more visible, with more and more products featuring the logo.
But what does it really mean, and how does it work? Are Amazon’s Choice items selected by an algorithm, or through deliberate human curation? It’s something of a mystery, and has left sellers puzzled and itching to find out exactly how products are chosen.
What isn’t such a mystery is the significance to shoppers. In a nutshell, Amazon’s Choice is the same as saying, “Amazon recommends”. It acts as a stamp of approval which, until now, has been a very rare thing to see from Amazon themselves. Instead of relying solely on customer reviews, buyers can immediately see which product is the “best”, straight from the horse’s mouth.
While no-one knows exactly how Amazon’s Choice works, there are a lot of clues out there. Here’s everything we’ve uncovered, including the factors involved in selecting products and how you might improve your chances of attaining that little badge.
There’s more choice and innovation in eBay repricing software than you might think. Is automatic pricing finally risk-free for eBay sellers?
Businesses who sell competitive products are constantly fighting over price. It’s never been easier for shoppers to compare by price, and there’s precious little that will persuade them to go with a seller who isn’t the cheapest.
Sellers need to continually update their prices to remain competitive. Many adjust them automatically using repricing tools, but this type of software is often associated just with Amazon. eBay sellers can assume that this type of software isn’t available to them, or won’t work properly, and that they must monitor and regulate their prices manually.
But that is not the case. eBay repricing software has really come of age in recent times.
There are now several tools on the market which address the challenges of repricing on eBay, taking a number of different, innovative approaches to solve the key problems. We’ll take a look at four of them: Price Spectre, RepricerExpress, StreetPricer and Price Guard.
Google Shopping Actions is a major new ecommerce initiative. Here’s how it works, which merchants are eligible, and how to get on board.
This post is by Daniel Sperling-Horowitz, the President and Co-founder of Zentail, a Y Combinator-backed multichannel ecommerce platform and Google Partner.
On Monday, March 19, 2018 Google quietly published a blog post that set in motion a major change to the ecommerce landscape.
Wherever shoppers are looking for products on Google’s vast advertising network, they can now check out directly on Google without being redirected to the merchant’s webstore.
Shopping Actions, as it is called, is Google’s new universal hosted checkout experience spanning major properties. These include Google Express, an exciting shopping mall featuring some of the largest names in retail including Target, The Home Depot, Walmart and Costco.
Merchants in the Shopping Actions program pay a fee per sale (“pay-per-sale”) instead of the traditional pay-per-click (“PPC”) Google Shopping advertising model. This commission-based model holds significant promise for merchants. Marketplace sellers, for example, can diversify their online sales mix without taking on the challenges of PPC campaign management.
Amazon sellers can get protection of up $70,000 if rival sellers start taking potshots at them, thanks to the new Monitor & Protect service
For Amazon sellers, having their account suspended has become an occupational hazard. But this doesn’t mean that it’s any less damaging when it happens. Sellers have to contend with the fact that they have little or no funds coming in, while expenses like staff costs and rent still have to be paid.
Using a suspension consultant is a great way to get reinstated quickly, but if Amazon have a backlog, your account could still be out of action for a while.
Now Thompson & Holt have an innovative new type of cover for Amazon sellers, included as part of their Monitor & Protect package. This includes account health notifications and listing hijack alerts, to help sellers avoid suspension in the first place.
But if sellers do get suspended through no fault of their own, there’s cover to fall back on of up to £50,000 (around $70,000), underwritten by Lloyd’s of London. This allows sellers to claim back lost revenues, less any savings made, while their business was unable trade.
Here’s three tips to help you avoid overstocking, and find bestselling products that will never tie up valuable capital and warehouse space.
This post is by Dani Avitz, an ecommerce expert & COO of Algopix, a product market research tool for eBay and Amazon sellers.
In the world of ecommerce, not every product that a seller sources will actually sell. Sure, there are those products that seem to have never-ending demand despite the season and asking price. But, the fact is that around 20% of a seller’s inventory will become no-sells, or what is more appropriately known as overstock or dead stock.
Why does overstocking happen? The answer is usually two-fold, consisting of inventory purchases that were not based on sufficient market or product data; and inventory purchases that were driven by the wrong data – with the latter often being the worst of the two.
It doesn’t have to be this way.