Tag Archives: Amazon

How AMZAlert Works to Protect Your Amazon Listings: Step-By-Step

Track any changes to your Amazon products including titles, images, hijackers and reviews. Alerts are sent within minutes of being targeted.

Police car with light flashing

Sabotage from other sellers is a big problem on Amazon. For many sellers, their competitors are constantly trying to jump on their listings, submitting fake reviews and trying to interfere with their product details. It’s essential to continually monitor your Amazon products, but doing that manually is resource-intensive and exhausting.

AMZAlert is a specialized, automated tool for monitoring Amazon listings. It continually scans your products and lets you know if there’s a problem. This saves hours every week, and gives peace of mind that if one of your ASINs is under attack you will know about it fast.

In this post, we’ll walk you through the AMZAlert software and let you know how it works, so you can focus your efforts on growing your Amazon seller business, not on watching out for competitors.

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Inside the Mind of an Amazon Shopper: Five Lessons Learned

Find out how to improve your Amazon listings by understanding the thought processes and buying decisions of real customers.

Woman shopping online

This post is by Karon Thackston from copywriting agency Marketing Words.

I’ll admit it. I’m a bit of a voyeur. I love to watch as people shop online to see what they click on, how they react and what their end results will be. That’s why I regularly ask people to take virtual shopping trips… so I can understand how internet users make decisions, and adjust my communications to deliver what they need to choose my products.

Today, I’ve asked a woman we’ll refer to as “D” to stroll over to Amazon.com and find something she’s having a hard time buying.

“D” will walk us through every click and every thought as she tries to find the perfect facial moisturizer. However, this is not really about the specific product she is shopping for. It’s all about the process.

How will “D” interact with the Amazon site? How does each Amazon listing she clicks on try to deliver what customers want? Are some sellers’ listings unintentionally turning shoppers away?

Let’s follow “D’s” journey and we’ll find out…

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10 Amazon Pricing Strategies for Private Labels and Brands

How to optimize your Amazon pricing strategy to maximize revenue and profits, from coupons and sale pricing to shopper psychology

Money off tags on fishing hooks

This post is by Paulina Masson, Founder and CEO of Shopkeeper, written with Paul Maplesden.

Amazon is a very price-sensitive marketplace, so using the right pricing strategies will dramatically increase your ranking and conversions. As a successful Amazon private label seller, I’ve experimented with and analyzed dozens of different product pricing methods to optimize product sales.

In 2018, I was lucky enough to present as part of the AMZ Seller Summit where I talked through some of the most effective pricing strategies for private label vendors – whether you’re using Fulfillment by Amazon (FBA) or taking care of logistics yourself.

I’d like to share these Amazon pricing strategies with you to help you maximize your sales and optimize product pricing. You’ll learn about discounts, pricing psychology, sales pricing, changing prices, types of buyers, split testing, and more.

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The Best Amazon Product Finder Tools for Finding Your Next Best Seller

Dig deep into sales data and product information to discover trends and best-selling items with these handy Amazon product finder tools.

Amazon product finders

Finding products to sell is one of the most important parts of building a successful Amazon business.

This is where Amazon product research comes into play. The process involves looking for a product that’s already performing well to copy, adapt, or improve upon to reap similar – if not better – benefits. The thing is, Amazon’s website is built for shoppers, which means it shows limited information that sellers need to know.

With an Amazon product finder, you can dig deep into sales data to determine which niches are trending, which products get the most monthly sales, and which listings could be improved to boost revenue. Trying to do this manually would be incredibly time-consuming.

Over the past week, we’ve been researching five Amazon product finder tools, and have put together a guide highlighting their key features, how they work, and what product information they can help you uncover.

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Are Black Hat Sellers Winning the Battle on the Amazon Marketplace?

Seller sabotage and abuse are running wild. Here’s what’s happening, and what both Amazon and sellers need to do to bring it under control.

Hands out of the darkness

This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy.

Black hat seller behavior continues unabated in 2019.

We’ve seen spikes of listing hijacks and seller sabotage, mostly via loopholes exploited within Vendor Central. We’ve seen sellers inflating their positive reviews, but no action taken by Amazon’s Product Review Abuse (PRA) teams after they were reported.

There have been overnight spikes in negative reviews for products that had gone months without a single negative, clearly due to malicious targeting. When the impacted sellers report these fake reviews, Amazon’s ability to understand and act is often lacking.

Unauthorized changes are made to private label listings, resulting in chaos and lost sales for legitimate sellers. Competitors with barely any track record have been able to boost their profiles overnight with piles of positive “verified” reviews.

Just how bad is seller abuse on Amazon now? What does Amazon need to do to address the problem? What can sellers do to get Amazon to take effective action?

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