Alex Knight gets his golf balls out and walks us through four Amazon keyword research tools, to help sellers optimize their listings and ads
One of an Amazon’s sellers most important jobs is to discover the words that buyers are using to search for their product.
Why? Because they need to make sure that all of the most important terms are included in their Amazon listing. They also need to make sure that their PPC campaigns use relevant terms, with good traffic and sensible competition. Otherwise, they are losing out on potential sales, and wasting money.
So how can sellers find keywords? One way, is to get a thesaurus and sit racking your brains for all the terms that someone could possibly use to find your product. This is going to be a painful experience. You’re almost certainly going to miss words out, and have no useful data on the ones you do find.
Luckily, there is a whole category of software focused on generating keyword suggestions and providing data on their popularity, relevance and competition. I’ve reviewed four of those tools, to help you choose the right ones.
They range from under $10 per month, right through to nearly $400 and there’s also one with a “free forever” plan. The type of data they produce varies, as does the complexity of their interface, with some having Chrome extensions and others just web apps.
Misusing the escalation process can do you more harm than good. Chris McCabe explains how to it use it effectively to get your account back.
This post is by Chris McCabe, a former Investigation Specialist for Amazon’s Seller Performance team and founder of ecommerceChris.com. ecommerceChris shows Amazon sellers how to keep their accounts healthy, or, if the worst should happen, how to get their account back from a suspension.
Recently, I’ve seen a lot of information telling Amazon sellers that the quick way to get their accounts reinstated, following a suspension, is by escalating their appeal to a team higher up within Amazon.
This has led to many sellers getting the wrong impression, and thinking that the minute their POA is rejected by Amazon, they should start firing off emails to Jeff Bezos and the Executive Seller Relations team.
What these sellers aren’t being told though is that escalating your appeal will only work IF you do it at the right time, with a solid Plan of Action (POA) behind you.
This is not the correct course of action, and can actually hurt your chances of reinstatement. Simply spamming my former teams with the same weak POA is just burning through your chances and could lead them to stop corresponding with you, leaving your account permanently suspended.
So, in this post, I will explain how Amazon sellers can use the escalations process effectively, to get their account reinstated. We’ll cover what an escalation is, where Bezos escalations fit in, the common mistakes sellers making when submitting escalations, and how to make investigators take your escalated appeal seriously.
Jérôme de Guigné has found six key attributes for ensuring success on Amazon. Use them to source a product with bestseller potential.
This post is by Jérôme de Guigné. Jérôme is the founder of Amazon Made Simple and specializes in helping start-ups and traditional mid-sized global companies grow their distribution on and through Amazon.
Wouldn’t it be great to have a secret recipe to ensure success on Amazon?
Businesses often look at the products they already sell, or can buy from their suppliers, and try to figure out how to make them profitable on Amazon. Like trying to fit a square peg into a round hole, it will never work if you picked up the wrong item to begin with.
But what if we could reverse engineer the problem? If we can discover the traits shared by products that have been successful in the past, can we create a new product with all the right properties to be a future bestseller?
I believe we can!
There is an optimum size, price and context that has a much greater chance of success on Amazon than the average product from your catalog. I’ve helped many businesses succeed on Amazon over the last five years, and time and time again the products with the right attributes succeed, while others struggle to gain traction.
So what are those attributes that the best products have?
Andrew Maff explains how to optimize Amazon listing titles, descriptions, bullets and keywords to make a big impact on your business for free
This post is by Andrew Maff, Director of Marketing and Operations for Seller’s Choice, a full-service digital marketing agency for ecommerce sellers. Before joining Seller’s Choice, Andrew worked as the Digital Marketing Director for top Amazon seller Think Crucial.
If you sell products on Amazon, you’re probably wondering if there’s anything you can do to help increase your sales.
The good news is that tweaking your product listings has very tangible benefits in that regard. The bad news is that it’s going to take some very real effort and work on your part. While I worked as the Director of Marketing for Think Crucial, that was one of the biggest challenges that I faced.
Think Crucial had its own very successful ecommerce site and we wanted to have the same success on Amazon. We had over 2000 SKUs with 900 parent listings so we knew there was more potential for us. To accomplish our goals for our Amazon listings, I decided to focus on four concrete areas: product titles, descriptions, bullet points, and keywords.
The end result? Page views increased by 44%, sales by 30%, and conversion rate by an impressive 10%. That’s a lot of business impact. We optimized everything possible including images, titles, bullet points, product descriptions and on some listings, Enhanced Brand Content.
Chad Rubin investigates a Chinese brand that has become one of Amazon’s most successful sellers. How have they achieved so much?
This post is by Chad Rubin, President of ecommerce business Crucial Vacuum, CEO of ecommerce ERP system Skubana, and board member of the PROSPER show for Amazon sellers.
Ever feel like your competition knows more than you?
One minute it’s going so well. You’re at the top of your product page on Amazon, reviews are flowing in and your biggest concern is getting the next batch of orders delivered on time.
But there’s a niggling worry. Little “what ifs” float around your head. What if a cheaper product comes along? What if I lose my supplier? What if the Chinese sellers catch on and start cutting out the middleman entirely?
Well, I’ve got some good news – it doesn’t matter what you’re worried about. Whether it’s low-priced competitors, direct-to-market manufacturers, or sources of new stock drying up.
In this post I’m going to explain why Chinese sellers are dislodging their rivals and dominating Amazon. I’m also going to show you exactly how they boost demand for their products, increase traffic and grow a following.
Sound good? Let’s dig in.