Amazon product variations are often used wrongly, sometimes by mistake and sometimes deliberately. Either way, suspensions can result.
This post is by Leah McHugh, an ecommerce consultant for ecommerceChris.com.
Incorrect variation listings are rife on Amazon. Once you know what to look for, you’ll find them everywhere when you browse the marketplace.
Product listing policies are some of the least understood rules on the Amazon platform, and it’s easy to see why. They’re complicated. They differ for different categories, and the meaning of a policy often relies on how a specific word is defined. Sometimes, that special definition is not even provided to sellers in the available policy information.
In the last few months alone I’ve seen more product variation misuse cases than I have in the previous four years of working with Amazon sellers. Not because more people are abusing the listing variation policies, but because Amazon has taken more action to police these rules.
Catch up on your reading with our pick of this year’s Web Retailer posts, which demystified topics, expanded horizons and got people talking.
At this time of year, it’s good to take a step back and reflect on the months gone by.
We have selected 12 of the best articles from all those we published in 2018. In this roundup we:
- Demystify Amazon’s Choice, Amazon Seller Central and Amazon Vendor Central.
- Talk about the changes in the private labelling landscape across Amazon and eBay.
- Provide a step-by-step guide on how to use Facebook Ads to target Amazon customers.
- Delve into the murky underworld of Amazon’s dirty sellers and fake reviews.
- Discuss eBay Promoted Listings and repricing tools for eBay.
- Consider escaping the marketplace rat race completely, by starting a subscription box business.
So sit back, put up your feet and catch up on your festive reading.
Amazon’s Transparency codes have huge potential for stopping the sale of counterfeits, but legitimate sellers are being caught in the crossfire.
This post is by Travis J. Stockman, a Juris Doctor graduate and paralegal with Rosenbaum Famularo, P.C., the law firm behind AmazonSellersLawyer.com.
Amazon’s Transparency codes system was recently implemented to address the problems with counterfeit products on Amazon’s platform. It helps brand owners reduce counterfeits while providing consumers with the ability to verify the authenticity of the products they purchase.
While the implementation of this program is likely to improve Amazon’s anti-counterfeiting procedures, it has been causing a lot of trouble for Amazon sellers who sell authentic products.
Even if a seller has no customer complaints or reported issues regarding the authenticity of their products, they may still find themselves receiving suspension notifications due to the roll-out of the new Transparency program.
As selling on Amazon becomes an increasingly popular business, more and more sellers are turning to dirty tricks to get ahead.
This post is by Dave Bryant, an ecommerce business owner and co-founder of EcomCrew.
In this article, I’ll discuss some of the strategies sellers are using to get an unfair advantage selling on Amazon.
Often these strategies are innovated in China, for a number of reasons, including Amazon’s heavy recruitment of Chinese sellers. But now they are slowly making their way to all corners of the globe.
Along with review manipulation, other nefarious strategies exist including stealing competitor data with the help of Amazon employees, sabotaging competitor listings, and using multiple seller accounts. I’ll discuss each of these black hat strategies in detail below.
No Amazon seller wants to get suspended but, if it does happen, here’s how the Monitor & Protect claims process works in practice.
For Amazon sellers, having their account suspended has become an occupational hazard. But this doesn’t mean that it’s any less damaging when it happens. Sellers have to contend with the fact that they have little or no funds coming in, while expenses like staff costs and rent still have to be paid.
Monitor & Protect is a comprehensive Amazon seller protection service from Thompson & Holt. It includes account health notifications and listing hijack alerts, to help sellers avoid suspension in the first place. If suspension does occur, Monitor & Protect includes an appeals service, and most sellers are reinstated quickly.
But if sellers are out of action for more than five days, there’s cover to fall back on of up to £50,000 (around $70,000), underwritten by insurance market Lloyd’s of London. Here’s how it all works, including a real example of the claims process in action.
This is an updated version of a post originally published in April 2018.