Chad Rubin investigates a Chinese brand that has become one of Amazon’s most successful sellers. How have they achieved so much?
This post is by Chad Rubin, President of ecommerce business Crucial Vacuum, CEO of ecommerce ERP system Skubana, and board member of the PROSPER show for Amazon sellers.
Ever feel like your competition knows more than you?
One minute it’s going so well. You’re at the top of your product page on Amazon, reviews are flowing in and your biggest concern is getting the next batch of orders delivered on time.
But there’s a niggling worry. Little “what ifs” float around your head. What if a cheaper product comes along? What if I lose my supplier? What if the Chinese sellers catch on and start cutting out the middleman entirely?
Well, I’ve got some good news – it doesn’t matter what you’re worried about. Whether it’s low-priced competitors, direct-to-market manufacturers, or sources of new stock drying up.
In this post I’m going to explain why Chinese sellers are dislodging their rivals and dominating Amazon. I’m also going to show you exactly how they boost demand for their products, increase traffic and grow a following.
Sound good? Let’s dig in.
Amazon is getting harder on sellers with multiple accounts. Here’s what you need to get approval and avoid being flagged for investigation.
This post is by Chris McCabe, a former Investigation Specialist for Amazon’s Seller Performance team and founder of ecommerceChris.com. ecommerceChris shows Amazon sellers how to keep their accounts healthy, or, if the worst should happen, how to get their account back from a suspension.
UPDATE February 2018: This second edition has been fully reviewed and revised.
Do you have anything to declare?
This is what travelers are asked whenever they pass through Customs at airports around the world. Amazon is asking you this too, if you have more than one account. Which one is it? What’s the email associated with it, so we can have a look and decide if you need it?
If you don’t declare items to customs and they find them later, you pay more, right?
The same principle applies here. Amazon are regularly sending messages to sellers who they suspect of having multiple accounts, but they’re doing more than looking for a confession. They’re sending a warning shot prior to taking more aggressive actions, if past policy matters are any guide.
An agency hired by my competitors targeted my business with false claims and malicious reviews to bring me down. They almost succeeded.
This post is by Mike Young, an online seller on Amazon and eBay based in London, England. Mike has a background in finance and IT and has investigated financial wrongdoing within the banking industry.
Everyone knows that competition on Amazon is fierce. But I didn’t realize just how fierce until my business lost 50% of its sales in one month, thanks to the black hat tactics of an “online marketing expert” hired by a competitor.
What started with a false claim of trademark infringement turned into policy warnings, a stream of fake negative reviews, and my suspension from selling on Amazon.
In this post, I’ll explain how my business was targeted, what tactics were used, and how I worked out who was behind the attacks.
Leah McHugh covers all the bases for Amazon sellers and UPC codes: where to buy, brands, private labels, bundles and enforcement practices
UPDATE January 2018: This second edition has been fully reviewed and revised.
This post is by Leah McHugh, an ecommerce consultant for ecommerceChris.com. For Amazon sellers, having their merchant account suspended means losing time and money trying to get back in business. ecommerceChris shows sellers how to keep their accounts healthy, or, if the worst should happen, how to get their account back from a suspension.
In 2016, Amazon quietly made a change to its Product UPC and GTINs policy (Seller Central login required). It now states:
We verify the authenticity of product UPCs by checking the GS1 database. UPCs that do not match the information provided by GS1 will be considered invalid. We recommend obtaining your UPCs directly from GS1 (and not from other third parties selling UPC licenses) to ensure the appropriate information is reflected in the GS1 database.
What does that mean for sellers?
Well, first you need to understand why Amazon has made this change. Amazon has millions of duplicate listings, where someone has slapped their own barcode onto an existing product in the catalog. Duplicate listings are not good for buyer experience. It confuses customers and dilutes product reviews.
The GS1 policy gives Amazon tighter control over what constitutes a valid listing and reduces the chance of duplicate listings. How? Let’s take a look at how barcodes work.
Anthony Lee explains step-by-step how to use Amazon buyer data to create targeted Facebook ad campaigns, and go direct to customers
This post is by Anthony Lee, COO of SixLeaf (formerly ZonBlast), the first and largest product launch and ranking service for Amazon sellers.
When sellers start offering their own private label products on Amazon, their goal is usually to build an independent brand. They aim to use Amazon as a springboard and, in the future, make most of their sales through their own website.
The problem is that a lot of the training programs and advice available to online sellers doesn’t explain HOW to grow your brand beyond Amazon. There is just a common notion that once your brand becomes “big enough” it will naturally happen. It doesn’t work that way.
In this post, I’m going to talk you through some practical steps which really work to build your brand. You’ll find out how to leverage Amazon buyer data to find your customers on Facebook, and target them with Facebook advertising campaigns.
By doing this, you can direct existing customers, and other buyers just like them, to products on your own webstore, and build a really robust, independent brand.