Tag Archives: Branding

Amazon Transparency Codes: What They Mean for Amazon Sellers

Amazon’s Transparency codes have huge potential for stopping the sale of counterfeits, but legitimate sellers are being caught in the crossfire.

Amazon Transparency codes app verification

This post is by Travis J. Stockman, a Juris Doctor graduate and paralegal with Rosenbaum Famularo, P.C., the law firm behind AmazonSellersLawyer.com.

Amazon’s Transparency codes system was recently implemented to address the problems with counterfeit products on Amazon’s platform. It helps brand owners reduce counterfeits while providing consumers with the ability to verify the authenticity of the products they purchase.

While the implementation of this program is likely to improve Amazon’s anti-counterfeiting procedures, it has been causing a lot of trouble for Amazon sellers who sell authentic products.

Even if a seller has no customer complaints or reported issues regarding the authenticity of their products, they may still find themselves receiving suspension notifications due to the roll-out of the new Transparency program.

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8 Steps to Sell Private Label Skin Care Products on Amazon

Philip Murphy covers finding a manufacturer, following the regulations, protecting your brand, handling restrictions, managing inventory & more.

Woman applying cream representing private label skin care products

This post is by Philip Murphy, Digital Marketing Manager for Private Label Sk.in, a skin care manufacturer for private label brands.

The advantages of selling private label skin care products on Amazon are substantial. But to succeed, you have to work through some of the challenges that go along with being on the world’s largest ecommerce site.

Yes, you will have immediate exposure to an enormous market, but you will also have to contend with strong competition, tough policies imposed on sellers, and – when using Fulfillment by Amazon (FBA) – potential inventory issues.

Fortunately, most of these challenges and others can be handled with research, planning, and diligence.

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Intellectual Property For Amazon Sellers: Know Your Rights!

CJ Rosenbaum explains how to develop your intellectual property rights, protect them and remove hijackers when selling products on Amazon

Intellectual Property For Amazon Sellers: Know Your Rights!

This post is by CJ Rosenbaum, Partner and Managing Attorney at Rosenbaum Famularo, P.C.

At first glance, intellectual property law can seem a frightening subject for online sellers. But, in reality, it’s not as complex as you may think. In fact, there are just two main areas that sellers need to know about – developing and protecting their intellectual property rights.

The development of your intellectual property rights includes creating trademarks, understanding copyright, obtaining patents and designing enforceable trade dress. Once you’ve developed these, protecting your rights simply covers how to spot violations of your intellectual property and what to do about them.

In this article, we’ll cover all the basic information that Amazon sellers need to know about intellectual property law. We’ll look at the ways your listings and products are protected, how to enforce your rights and how to remove listing hijackers.

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5 Ways Amazon Private Label Selling is Under Attack

Private labeling seemed like the perfect business model for the Amazon marketplace. But has the whole private label ethos now had its day?

Private labeling has long been seen as the golden child of business models for Amazon sellers. It allows you to create your own brand and a unique listing, then use some simple marketing methods to push it to success.

For a long time private labelers have had an open playing field to take advantage of the Amazon marketplace. However, a number of changes and challenges are making it increasingly difficult to prosper.

Competition is higher than ever, the market is oversaturated in many product categories, and it is becoming harder than ever to find new products. This has forced prices down and caused profit margins to shrink. Dirty tricks from some sellers are rampant and, overall, the marketplace today is far more aggressive and hostile than it once was.

In this article we discuss the changes which have most affected the Amazon private label business model. So much has changed, is it still possible to succeed as a private label seller?

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How to Use Amazon Brand Registry 2.0 to Protect Your Brand

Here’s what brands need to know about Amazon’s new anti-counterfeiting initiatives: Brand Registry 2.0 and Transparency.

This post is by Leah McHugh, an ecommerce consultant for ecommerceChris.com.

In May of 2017 Amazon released Brand Registry 2.0 to much hype, and rumors around what Brand Registry 2.0 would offer for brand protection.

As with many Amazon changes, there was also a lot of misinformation, leaving many sellers confused or disappointed.

Amazon also quietly opened up their Transparency program in 2017. As early as 2016, they were beta testing this program with select sellers.

The majority of sellers, and more importantly consumers, are still not aware that this program exists, so how can it help protect your brand?

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