Find out how to improve your Amazon listings by understanding the thought processes and buying decisions of real customers.
This post is by Karon Thackston from copywriting agency Marketing Words.
I’ll admit it. I’m a bit of a voyeur. I love to watch as people shop online to see what they click on, how they react and what their end results will be. That’s why I regularly ask people to take virtual shopping trips… so I can understand how internet users make decisions, and adjust my communications to deliver what they need to choose my products.
Today, I’ve asked a woman we’ll refer to as “D” to stroll over to Amazon.com and find something she’s having a hard time buying.
“D” will walk us through every click and every thought as she tries to find the perfect facial moisturizer. However, this is not really about the specific product she is shopping for. It’s all about the process.
How will “D” interact with the Amazon site? How does each Amazon listing she clicks on try to deliver what customers want? Are some sellers’ listings unintentionally turning shoppers away?
Let’s follow “D’s” journey and we’ll find out…
From costs and effectiveness to ACoS and optimization, Chris Rawlings answers all the big questions on Amazon Sponsored Products PPC ads.
This post is by Chris Rawlings, CEO and Co-founder of Judolaunch and JudoPPC.
Amazon is now the third-largest online advertising company in the U.S., earning an estimated $4.61 billion in ad sales last year, to place it behind only Google and Facebook.
That shows on the site, with sponsored ads featuring at the top, middle and bottom of many search results pages. These are Amazon’s flagship PPC ads, Sponsored Products.
Amazon PPC ads are more popular than ever, and becoming almost indispensable for businesses to launch and sell their products successfully. Here’s everything you need to know about these ads.
Seller Central does not make life easy for Amazon sellers. Here are eight of its biggest shortcomings. What frustrates YOU about Seller Central?
Seller Central is the hub of every Amazon seller’s business. It allows them to perform essential tasks such as listing and managing products, monitoring orders, setting up ad campaigns and downloading sales reports.
But it can be a source of great frustration, as there are certain functions that Seller Central doesn’t do well, or offer at all.
We asked two agencies who work in Seller Central for hours every day, what they found most frustrating and which features they wish it had. Here’s what they told us.
Andrew Maff explains how to optimize Amazon listing titles, descriptions, bullets and keywords to make a big impact on your business for free
This post is by Andrew Maff, Director of Marketing and Operations for Seller’s Choice, a full-service digital marketing agency for ecommerce sellers. Before joining Seller’s Choice, Andrew worked as the Digital Marketing Director for top Amazon seller Think Crucial.
If you sell products on Amazon, you’re probably wondering if there’s anything you can do to help increase your sales.
The good news is that tweaking your product listings has very tangible benefits in that regard. The bad news is that it’s going to take some very real effort and work on your part. While I worked as the Director of Marketing for Think Crucial, that was one of the biggest challenges that I faced.
Think Crucial had its own very successful ecommerce site and we wanted to have the same success on Amazon. We had over 2000 SKUs with 900 parent listings so we knew there was more potential for us. To accomplish our goals for our Amazon listings, I decided to focus on four concrete areas: product titles, descriptions, bullet points, and keywords.
The end result? Page views increased by 44%, sales by 30%, and conversion rate by an impressive 10%. That’s a lot of business impact. We optimized everything possible including images, titles, bullet points, product descriptions and on some listings, Enhanced Brand Content.
From algorithm updates to site outages and random testing, there are many ways that the mechanics of eBay can cause your sales to fall.
There is one question that sellers ask more than any other: “why are my eBay sales down?”
One month your orders are flying in and then, all of a sudden, sales just fall off a cliff. You didn’t change anything on your listings, and there is no obvious cause like the time of year, changes in fashion, or the release of new products onto the market. This leaves sellers stumped, unsure how to react, and left hoping that their sales will pick up as quickly and inexplicably as they dropped.
So why does it happen? Very often sellers, at a loss for any other explanation, blame eBay, concluding that the marketplace simply doesn’t like them anymore. While eBay may not be deliberately sabotaging your sales, the notion that your sales are suffering because of their actions, or changes that they have made, could well be true.
In this post, we are going to explore ten ways that eBay could be working against you, causing your sales to drop. These reasons are based on logic and observations about how eBay’s algorithms appears to work, but it’s important to remember that the only people who know exactly how these algorithms operate are eBay themselves.
Let’s take a look at why your eBay sales are down.