Brands and online sellers should consider these marketplaces first when looking to unlock China – the largest consumer market in the world.
This post is by Craig Agutter, Head of Corporate Online and Ecommerce, EMEA at WorldFirst.
You will have likely heard it before but it bears repeating – China is one of the largest and fastest growing ecommerce markets in the world. With 804.5 million internet users in China as of 2018, the online share of retail sales is expected to rise to an incredible 33.6% in 2019, amounting to $4.87 trillion in GMV.
For sheer bombastic sales events, nothing comes close to “Singles Day” in China, held on 11th November each year. An “anti-Valentine’s Day” of sorts, it was adopted by the Chinese ecommerce giant, Alibaba, in 2009 and transformed into an occasion when everyone buys themselves gifts. Over $30 billion of products were sold last year – several times Amazon’s Prime Day, Black Friday and Cyber Monday sales combined.
Despite its size, the Chinese market can seem daunting for Western brands or retailers. Before any online seller makes the leap, it is important to bear Chinese consumer preferences and behavior in mind, not least the importance of selling via marketplace platforms, in addition to the usual challenges presented by cross-border trade.
What should sellers know before jumping into the largest ecommerce market on Earth? Which marketplaces welcome cross-border sellers? What are the practical steps involved in getting started?
Find out which online marketplaces rule their countries, regions and product categories in our definitive list of marketplaces worldwide.
Globally, more than 50% of ecommerce sales were made through online marketplaces in 2018, and that is forecast to grow to about two-thirds within five years.
We are well acquainted with the likes of Amazon, eBay, Rakuten and Alibaba – the giants of online retail – but who are the rising stars? Who are the other big players around the world? Which are the best places to sell niche products?
In this post, we have compiled a definitive list of all the online marketplaces around the world, and we answer those questions and more.
We start with the complete list of 146 marketplaces, then we look at the most popular product categories, and the best-served global regions. We include a detailed breakdown of the top four product categories – fashion, books, homewares and electronics – and finally take a look at the top marketplaces by region.
It’s not all about Amazon and eBay. Here are our best articles on alternative marketplaces both domestically and all around the globe.
One of the biggest challenges for online sellers is deciding on the right platform to sell their products. For many, there will be a natural inclination towards one of the heavyweights – Amazon or eBay. Both have their merits and downfalls as we discussed in our recent article on eBay vs Amazon.
But why put all your eggs in one basket? “Alternative” marketplaces are making an impact all around the world. In the U.S., niche players such as Etsy and Reverb have emerged, and internet giants Facebook and Google have launched their own business-friendly marketplaces.
In many other countries, including Japan, China, India and Brazil, ecommerce has long been dominated by online marketplaces other than Amazon and eBay.
So, in this roundup I’ve pulled together our best posts on alternative marketplaces in the U.S. and across the world.
eBay’s Global Shipping Program allows sellers to access international customers and reach new markets, but is it the best option for sellers?
International shipping is a complex activity. There are a multitude of considerations from customs duties and taxes, to long delivery time frames and flawed parcel tracking.
eBay’s Global Shipping Program (GSP) aims to make international shipping easy for eBay sellers. With GSP you only have to ship your product to a warehouse in your own country, then eBay takes over and handles international delivery to the buyer.
But how well does the program work? What are the pros and cons? And is it really the best way to ship internationally?
Jacques van der Wilt takes a look at the ecommerce market in Germany, Austria and Switzerland, including the main shopping channels.
This post is by Jacques van der Wilt, the founder of global feed management and optimization company DataFeedWatch.
Collectively known as the DACH countries, Germany, Austria, and Switzerland are closely connected both geographically and culturally, and are very successful economically.
DACH countries have a population of just under 100 million (around 80% of which live in Germany) and over 80% of consumers use the internet. The prospects for ecommerce in these three German-speaking countries starts to look pretty good.
There is also a significant year-on-year growth in dollars spent online across these countries. Germany, for example, has seen an increase in spend of just under $10 billion every year between 2015 and 2017. A similar increase is forecast for 2018, bringing the total to nearly $100 billion.