These wealthy English-speaking countries have a strong demand for international products. Here are the best marketplaces down under.
This post is by Craig Agutter, EMEA Ecommerce Manager at international currency transfer provider WorldFirst.
Amazon’s recent launch in Australia has opened up what was once a difficult market for international sellers to access. In fact, when the retail giant opened its doors down under last December, it experienced more orders on its first day than any other Amazon launch in history.
The demand is definitely out there, and Australia and New Zealand are fast becoming two of the most exciting ecommerce markets for international businesses. In particular, sellers with seasonal demand find Australia and New Zealand lucrative markets to offload surplus stock, once the season is finished in the northern hemisphere.
Whilst Amazon’s launch now makes it easier for you to sell down under, it isn’t the only show in town. Here we take a look at some of the marketplaces to explore if you’re eyeing up the opportunities in Australia and New Zealand.
American businesses are failing to embrace cross-border ecommerce, while sellers elsewhere are quick to sell internationally. Why is that?
A recent infographic by international payments company, WorldFirst, asked: “Are American businesses falling short when it comes to cross-border ecommerce?” And, it would seem that the answer was yes, as their infographic found that just 3.9% of small American businesses sell cross-border, compared to 8% of European small businesses.
With the total value of worldwide cross-border ecommerce expected to hit $424 billion dollars by 2021, it seems that small American businesses are missing a trick. Especially, when you consider that 70% of the world’s purchasing power is located outside of the U.S.
So why do so few U.S. small businesses trade internationally? We don’t have the answers – we want to know what you think!
Matthew Ferguson channels his inner GI Joe and comes to the rescue again, armed with advice on the best way to ship eBay orders overseas.
Have a question for us? Send it to firstname.lastname@example.org. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.
I wonder if you can help me!
I’ve been selling rare action figures and collectibles domestically on eBay for three years and have just started offering my products on some of eBay’s global marketplaces.
I’ve recently tried using the Global Shipping Program for my overseas orders, and I quite like it. So far it seems easy to use, and I’ve had no hassle shipping my goods abroad.
I’m not totally sold on using it long-term though, as I have a feeling that I could make more money if I shipped the orders myself directly.
So, my question is this: What are the main advantages and disadvantages of using the Global Shipping Program and is there a better alternative that I should be using?
– George, Atlanta
From importing products to managing VAT, David Barry looks at the key issues for U.S. sellers wanting to sell on Amazon Europe.
This post is by David Barry, co-founder of AMZ Europe. David and the AMZ Europe team offer a turnkey service that helps sellers successfully launch their business on Amazon Europe.
Selling on Amazon’s European marketplaces is tough for U.S. sellers. There’s VAT to deal with, different currencies, different languages and the small matter of getting your stock into Europe. But if you successfully overcome these challenges, expanding to Amazon Europe can be the best option for U.S. sellers looking to grow their business internationally.
Why? Because it is Amazon’s biggest international market. In 2016, Germany and the UK accounted for more than half of Amazon’s international sales. This could increase over the coming years, with the latest UNCTAD ecommerce index suggesting that online sales in Europe are primed for significant growth. The UK and Germany are ranked in the top ten of the index, while the U.S. was placed 26th.
The EU also offers favorable market conditions to sellers, with more potential customers and fewer sellers than the U.S. This means that businesses who sell on Amazon Europe have a great opportunity to gain a large market share.
Let’s examine the key issues for sellers who want to expand to Europe.
Jia Li helps sellers understand Japanese consumer preferences and offers some top tips for selling on Japanese marketplaces
This post is by Jia Li, ecommerce marketing specialist at InterCultural Elements. From its base in Germany, InterCultural Elements helps online retailers expand their ecommerce sales internationally.
Japan has become an increasingly attractive target for online sellers around the globe. This is no wonder, as Japan has the world’s third-largest ecommerce market, and one of the fastest growing. In fact, it is estimated that by 2022, the Japanese ecommerce market will be worth over $113 billion dollars.
There are certain characteristics about Japan and it’s consumers that also help to make it an attractive market for online retailers. The compact country size and a mature distribution infrastructure helps to create a perfect online shopping environment, as delivery is easy and convenient.
Likewise, the mindset of Japanese consumers is important. They value high-quality products and often wish to experience the foreign, and sometimes exotic, lifestyle that imported goods can bring. Social status also plays an important role in Japan and products sold by sellers from the U.S. and Europe are usually considered more upmarket.
All the positive facts and statistics aside, this opportunity is not without its challenges, as expanding to Japan can be much more difficult than other countries and requires a relatively delicate approach. So, in this article I’m going to cover some of the key considerations for expanding into the Japanese market and reveal what online retailers need to do to kickstart a successful ecommerce business in Japan.