Catch up on your reading with our pick of this year’s Web Retailer posts, which demystified topics, expanded horizons and got people talking.
At this time of year, it’s good to take a step back and reflect on the months gone by.
We have selected 12 of the best articles from all those we published in 2018. In this roundup we:
- Demystify Amazon’s Choice, Amazon Seller Central and Amazon Vendor Central.
- Talk about the changes in the private labelling landscape across Amazon and eBay.
- Provide a step-by-step guide on how to use Facebook Ads to target Amazon customers.
- Delve into the murky underworld of Amazon’s dirty sellers and fake reviews.
- Discuss eBay Promoted Listings and repricing tools for eBay.
- Consider escaping the marketplace rat race completely, by starting a subscription box business.
So sit back, put up your feet and catch up on your festive reading.
We have published many articles about eBay over the years. In this roundup we have pulled together some of our most relevant posts for eBay sellers.
We have categorized them to make it easy to find what you’re looking for:
- Seller Stories
You can also find out who The World’s Top eBay Sellers are, last updated in September 2018.
Timely and complete fitment data across every online sales channel reduces customer questions, grows sales and lowers returns.
The auto parts niche is unlike any other product category. A lot of the success or failure of selling auto parts comes down to the fitment data that you add to your products. Fitment or compatibility is the vehicle year, make, model, engine etc. that your parts and accessories fit.
Having fitment data that is accurate and complete, and in the right format for every marketplace, is crucial to success in this industry. Only people who know the auto parts business will appreciate all the technical complexities involved in that.
myFitment founder Adrian Klingel has been in the industry for twenty years, starting at CARQUEST Auto Parts in 1998. In 2003 he created Illumaware, the first software-as-a-service business in the automotive aftermarket for data management, with customers including Ford Motorcraft, Brembo, and many other enterprise manufacturers. Over the years, Adrian has also been involved in the creation of industry-standard data formats like PIES XML, and eBay’s own master vehicle list (MVL).
As a whole, the myFitment team has been sending fitment data to Amazon for ten years. In the last three years they’ve provided over 1.5 billion lines of fitment data for over 25 million listings to leading marketplaces and websites. So, this company doesn’t just know how fitment works, they know how to handle it at scale.
Whether you are adding a new product line, selling internationally or creating new products, ShelfTrend has the eBay market data you need
Most eBay sellers are looking for ways to grow their businesses. But in a marketplace where you can trade almost anything, deciding exactly what to sell is a big challenge.
Sellers will often start their research by looking at bestseller lists or searching the eBay site. That’s OK if you are shopping, but for sellers it can lead them in the wrong direction. To be truly successful, a deeper, more comprehensive understanding of what sells is required. That is what ShelfTrend has set out to deliver.
By analyzing live eBay data, ShelfTrend can help sellers find patterns and gaps, and decide how to move into new categories, expand overseas or develop new private label products. With a free basic plan available, sellers don’t have anything to lose by trying it out.
UPDATED: This post has been updated in September 2018. Many thanks to ecommerce intelligence firm Marketplace Pulse for providing the data.
For this post we’ve pulled together a big list – a very big list – of the top 1,000 eBay sellers worldwide. If you want to get straight to the data, here’s a jump down to the full list. An extract of the top ten is right here.