Tag Archives: eBay

Wonder Lister: The Must-Have Tool For High-Volume eBay Sellers

Supplier Spotlight,

From bulk editing to quickly duplicating listings, here’s how Wonder Lister makes having thousands of items on eBay a whole lot simpler.



Picture this: you’re a marketplace seller, you have thousands of different products, and all of a sudden your most popular brand changes its name, meaning you need to edit all of your listings.

If you sell on eBay, this scenario could cause you all kinds of problems. Unlike Amazon, where the catalog reigns supreme, on eBay you’re responsible for the content of all of your listings. That’s okay if you only have a few, but if you have thousands then finding the right ones and changing them accurately can be a massive undertaking… Unless, of course, you are using Wonder Lister.

Wonder Lister is an eBay selling tool with a huge number of useful features, including a very fast and flexible bulk editing system. It allows you to search all of your active eBay listings, find the ones that need changing, and edit them all at once, from a desktop app.

An eBay management tool is a must-have for large sellers. For just $5 per month, Wonder Lister allows up to 1000 active listings. At that price, it supports 2 eBay accounts and 1 eBay site, but the higher-level plans support unlimited eBay accounts and listing to all of eBay’s global marketplaces.

Continue reading →

eBay Alternatives: Ten Seller-Friendly Marketplaces To Consider

Markets & Channels,

From Bonanza to DaWanda, eBid, Etsy, Ruby Lane and GunBroker.com. We look at ten eBay alternatives with characteristics that sellers crave.

eBay sellers have had enough. They are paying more in fees, struggling to keep up with ever-changing policies and battling with technical problems like site outages and random testing.

Many also feel that over time, the marketplace has lost its person-to-person feel, and is no longer as friendly to small businesses. It goes further though. The introduction of Group Similar Listings and the imminent ban on custom store designs has made sellers feel like they are losing their identity. As a result, some sellers are now looking for alternative marketplaces to sell their products on.

In this post, we’ll be exploring several eBay alternatives. All of them have similar characteristics to eBay, like being listing-driven, but they also have elements that sellers feel eBay has lost, like a person-to-person, community feel. Some of these marketplaces will allow sellers to list virtually anything, whereas others are more niche.

This article is the first in a two-part series looking at alternative marketplaces for Amazon and eBay sellers. Be sure to check out our guide to Amazon alternatives.

Continue reading →

eBay is the New Frontier for Private Label Sellers

Opinion,

As private labeling hits saturation point on Amazon, eBay’s new technology is making it attractive for private label sellers and brands

This post is by Anojan Abel, Founder of ShelfTrend, an inventory analytics tool that provides reporting and insight into live shopping activity on the eBay marketplace.

eBay is not traditionally the first venue that sellers think of when looking to develop and launch their own private label brands.

Amazon, however, has attracted hordes of private label sellers, thanks to its strong catalog-based model, effective marketing options, and hands-off order fulfillment using FBA – all features that eBay has lacked.

Now the Amazon marketplace has become a victim of its success, overrun with dozens of me-too listings in popular categories. Competition has become overwhelming, even downright dirty in some cases, and buyers have become wary of low-quality superficial brands.

But major changes are underway at eBay. Slowly but surely the marketplace is casting off its flea-market image and implementing big technology changes, that make it much more attractive to brands and private label sellers. Despite weak growth in recent years, it has retained a huge base of loyal buyers, with a different demographic to the typical Amazon Prime subscriber. Yet developing private label products for eBay is very much in its infancy.

In this post, I’ll explain what has changed at eBay to create this new opportunity for private label sellers and brands, and how businesses can get started early and capture the crucial first-mover advantage.

Continue reading →

Is it Still Worth Getting an eBay Store Design and Listing Template?

Essential Guides,

Changing policies and buyer habits have divided opinion on eBay store designs and listing templates. Which approach is best today?

If you were to jump in a time machine, set the dial back five years and search eBay, it would look quite different. Back then, the marketplace was brimming with vibrantly designed eBay stores and listing templates, because there was little question over the positive impact that a custom design had on sales.

Return to the present day though, and a lot has changed. eBay has banned Active Content and introduced features that hide the listing description, and many more buyers are shopping on mobile phones and tablets.

As a result of these changes, opinion has become polarized on whether having an eBay store design and listing template is good or bad. Some sellers believe that a design can hurt sales and would never use one again, as they are seeing better results with plain text listings.

Other sellers still choose to have a store design, because it provides a recognizable brand, gives marketing opportunities and allows customers to see what makes them unique. It’s one of the big advantages of eBay over Amazon – being able to stand out from the crowd.

In this post I’ll look at the pros and cons of having an eBay store and listing design, and ask if it’s possible to have the best of both worlds: a strongly branded design that works perfectly on desktop and mobile browsers, complies with all of eBay’s policies, and – most importantly of all – increases your overall sales.

Continue reading →

eBay’s Global Shipping Program: Pros, Cons and Alternatives

Readers' Questions, ,

Matthew Ferguson channels his inner GI Joe and comes to the rescue again, armed with advice on the best way to ship eBay orders overseas.

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

Hello,

I wonder if you can help me!

I’ve been selling rare action figures and collectibles domestically on eBay for three years and have just started offering my products on some of eBay’s global marketplaces.

I’ve recently tried using the Global Shipping Program for my overseas orders, and I quite like it. So far it seems easy to use, and I’ve had no hassle shipping my goods abroad.

I’m not totally sold on using it long-term though, as I have a feeling that I could make more money if I shipped the orders myself directly.

So, my question is this: What are the main advantages and disadvantages of using the Global Shipping Program and is there a better alternative that I should be using?

– George, Atlanta

Continue reading →