Amazon’s Seller Fulfilled Prime program gives sellers the advantages of the Prime badge without having to use FBA. So what’s the catch?
Amazon Prime has changed the face of online shopping since its debut in 2005. Prime made it possible for consumers to get unlimited orders delivered to their doors within two days, for a flat annual price.
It didn’t take long for shoppers to learn that when they see the Prime badge on an item, they will get fast, free and reliable delivery. As a result, products which qualify for Prime get a lot more attention and sales from the 100+ million Amazon Prime subscribers in the U.S.
Sellers want a piece of this action too, but at first they could only qualify for Prime by putting their inventory into the Fulfillment by Amazon (FBA) program. FBA works well but can be expensive and isn’t a good option for all items.
This changed when Amazon released Seller Fulfilled Prime (SFP). With SFP, businesses running their own shipping operation can get the Prime badge on their products without using FBA. For some businesses, SFP completely changes the Amazon game for them.
Here’s everything you need to know about Amazon Seller Fulfilled Prime.
Most 3PLs expect to make mistakes. Red Stag guarantees that it won’t, with fast inbound processing, zero losses, and 100% order accuracy.
This post is by Chris Molitor, Vice President for Business Development at Red Stag Fulfillment.
In early January 2013, two ecommerce entrepreneurs stepped gingerly around piles of packing material in the fulfillment warehouse they had hired to ship their products. Their Christmas season had been a disaster, with orders shipped late, packages mis-shipped, and inventory lost.
The owners had come to the fulfillment warehouse in person to do something that most ecommerce businesses do in January: assess what went wrong during the busiest time of the year, the holiday sales season that can make or break an online retailer.
When they walked into the warehouse, they immediately saw the problem. The main floor was a mess. The employee breakroom was filthy. Employee morale was low.
Their ecommerce startup was growing fast, but the entrepreneurs knew they couldn’t sustain their growth without reliable order fulfillment. So, they decided to create their own fulfillment company. In the spring of 2013, they launched Red Stag Fulfillment.
Is Amazon Logistics good for consumers, bringing the delivery industry into the 21st century? Or is it taking workers’ rights back to the 19th?
In September 2018, Amazon announced that it was buying 20,000 brand new Mercedes-Benz Sprinter vans to help expand its Amazon Logistics division in the U.S. That doesn’t come cheap, and it’s a lot of wheels – and people – to take care of.
How many new employees, sorting facilities and garages will Amazon need for those 20,000 vans? Actually, they won’t need any at all. Instead, Amazon is encouraging people to start their own independent delivery companies, lease the vans from them, and deliver their packages for them.
Amazon Logistics isn’t structured like a traditional carrier, and it doesn’t perform like one either. It delivers seven days a week, and orders can be with the buyer the same day that they were placed. Often, packages are left outside homes, and no signature is taken as proof of delivery. That’s a lot of industry norms being broken.
So, what’s the verdict on Amazon Logistics? Does it offer a better, more modern and innovative service? Or is it a cheap, unreliable and exploitative pretender? Should vendors and FBA sellers even care how their products get to consumers, or does that only affect Amazon’s own reputation?
We spoke with Connor Gillivan about how he built up his dropshipping business and whether the same approach still works on Amazon today
Many sellers see dropshipping as the perfect ecommerce business model and it’s not hard to see why. You don’t have to purchase stock in advance, have a warehouse or even ship orders. In theory, all you have to do is find products, list them for sale and send the orders to your suppliers. Sounds like the ideal business, right?
Well, in reality, it’s a lot tougher to build a successful business using dropshipping than sellers think. The process might seem simple, but there’s a lot of challenges. Unless you’re highly efficient it can be very easy to make mistakes.
To find out what it takes to build a successful dropshipping business we spoke to Connor Gillivan, who has sold over $25 million of products using dropshipping. Connor has been running ecommerce businesses since 2009 and is also the co-founder of ecommerce outsourcing company FreeeUp.
We talked about the reality of dropshipping, the methods that Connor used to build his business and whether using the same approach could still be successful on Amazon today.
From in-house fulfillment and Amazon FBA, to dropshipping and 3PLs, we evaluate each model to help you pick the right one for your business
Imagine the scenario: you’re a multi-channel ecommerce seller, surrounded by stock, wondering how you’re going to get orders out. You sell a whole range of SKUs, that vary in size and sales volume, and aren’t sure whether fulfilling all your orders yourself will be possible.
While self-fulfilling orders does have merit, it’s not the only way to do ecommerce fulfillment. There are several other strategies, each with their own pros and cons, that are worth exploring.
So, in this post, I’ll look at the different ecommerce fulfillment strategies that are open to sellers, from in-house fulfillment and Amazon FBA to dropshipping and using independent 3PLs. I’ll explain how each model works, the pros and cons of fulfilling orders using each approach, and the types of businesses which are best suited to each model.