Tag Archives: Marketing

Inside the Mind of an Amazon Shopper: Five Lessons Learned

Uncovered, ,

Find out how to improve your Amazon listings by understanding the thought processes and buying decisions of real customers.

Woman shopping online

This post is by Karon Thackston from copywriting agency Marketing Words.

I’ll admit it. I’m a bit of a voyeur. I love to watch as people shop online to see what they click on, how they react and what their end results will be. That’s why I regularly ask people to take virtual shopping trips… so I can understand how internet users make decisions, and adjust my communications to deliver what they need to choose my products.

Today, I’ve asked a woman we’ll refer to as “D” to stroll over to Amazon.com and find something she’s having a hard time buying.

“D” will walk us through every click and every thought as she tries to find the perfect facial moisturizer. However, this is not really about the specific product she is shopping for. It’s all about the process.

How will “D” interact with the Amazon site? How does each Amazon listing she clicks on try to deliver what customers want? Are some sellers’ listings unintentionally turning shoppers away?

Let’s follow “D’s” journey and we’ll find out…

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Discover These Innovative eBay Marketing Tools from 3Dsellers

Supplier Spotlight, ,

Over 200,000 eBay sellers have grown their businesses with tools including Feedback Reminder, Listing Designer, and ThankYou Emails

When sellers think of eBay software, they often think of tools that allow them to list items quicker or help manage their inventory. But when the co-founder of 3Dsellers, Alex Flom, started selling medical equipment on eBay ten years ago, he realized there was another problem.

Sellers were neglecting the marketing and promotional side of their businesses. This was a big deal. By promoting their existing products better, they could make more sales without having to offer any more products.

So, to help grow his business, Alex had developed a number of unique eBay tools. He soon made them available as eBay apps so other sellers could benefit from using them. The first was a very popular tool that added a share button to eBay listings – before eBay created their own sharing buttons.

In the eight years since then, 3Dsellers have continued to build innovative tools exclusively for eBay sellers. These have been amazingly popular, with over 200,000 eBay sellers using their tools to date. What’s more, their tools are no longer just eBay apps. Instead, they have all been upgraded and are now available on one dashboard for the first time.

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Amazon’s Choice: What We Know About How It Works

Uncovered, ,

Amazon’s Choice is a unique seal of approval from Amazon. But how are products chosen, and can you improve your chances of getting it?

If you shop on Amazon, you may have seen the Amazon’s Choice badge starting to appear on certain products when browsing the site. The badge has steadily become more visible, with more and more products featuring the logo.

But what does it really mean, and how does it work? Are Amazon’s Choice items selected by an algorithm, or through deliberate human curation? It’s something of a mystery, and has left sellers puzzled and itching to find out exactly how products are chosen.

What isn’t such a mystery is the significance to shoppers. In a nutshell, Amazon’s Choice is the same as saying, “Amazon recommends”. It acts as a stamp of approval which, until now, has been a very rare thing to see from Amazon themselves. Instead of relying solely on customer reviews, buyers can immediately see which product is the “best”, straight from the horse’s mouth.

While no-one knows exactly how Amazon’s Choice works, there are a lot of clues out there. Here’s everything we’ve uncovered, including the factors involved in selecting products and how you might improve your chances of attaining that little badge.

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Google Shopping Actions: A Major New Marketplace

Markets & Channels,

Google Shopping Actions is a major new ecommerce initiative. Here’s how it works, which merchants are eligible, and how to get on board.

This post is by Daniel Sperling-Horowitz, the President and Co-founder of Zentail, a Y Combinator-backed multichannel ecommerce platform and Google Partner.

On Monday, March 19, 2018 Google quietly published a blog post that set in motion a major change to the ecommerce landscape.

Wherever shoppers are looking for products on Google’s vast advertising network, they can now check out directly on Google without being redirected to the merchant’s webstore.

Shopping Actions, as it is called, is Google’s new universal hosted checkout experience spanning major properties. These include Google Express, an exciting shopping mall featuring some of the largest names in retail including Target, The Home Depot, Walmart and Costco.

Merchants in the Shopping Actions program pay a fee per sale (“pay-per-sale”) instead of the traditional pay-per-click (“PPC”) Google Shopping advertising model. This commission-based model holds significant promise for merchants. Marketplace sellers, for example, can diversify their online sales mix without taking on the challenges of PPC campaign management.

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How Optimizing Our Amazon Listings Boosted Our Conversion Rate by 10%

Essential Guides, ,

Andrew Maff explains how to optimize Amazon listing titles, descriptions, bullets and keywords to make a big impact on your business for free

This post is by Andrew Maff, Director of Marketing and Operations for Seller’s Choice, a full-service digital marketing agency for ecommerce sellers. Before joining Seller’s Choice, Andrew worked as the Digital Marketing Director for top Amazon seller Think Crucial.

If you sell products on Amazon, you’re probably wondering if there’s anything you can do to help increase your sales.

The good news is that tweaking your product listings has very tangible benefits in that regard. The bad news is that it’s going to take some very real effort and work on your part. While I worked as the Director of Marketing for Think Crucial, that was one of the biggest challenges that I faced.

Think Crucial had its own very successful ecommerce site and we wanted to have the same success on Amazon. We had over 2000 SKUs with 900 parent listings so we knew there was more potential for us. To accomplish our goals for our Amazon listings, I decided to focus on four concrete areas: product titles, descriptions, bullet points, and keywords.

The end result? Page views increased by 44%, sales by 30%, and conversion rate by an impressive 10%. That’s a lot of business impact. We optimized everything possible including images, titles, bullet points, product descriptions and on some listings, Enhanced Brand Content.
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