Tag Archives: Marketing

Amazon’s Choice: What We Know About How It Works

Amazon’s Choice is a unique seal of approval from Amazon. But how are products chosen, and can you improve your chances of getting it?

If you shop on Amazon, you may have seen the Amazon’s Choice badge starting to appear on certain products when browsing the site. The badge has steadily become more visible, with more and more products featuring the logo.

But what does it really mean, and how does it work? Are Amazon’s Choice items selected by an algorithm, or through deliberate human curation? It’s something of a mystery, and has left sellers puzzled and itching to find out exactly how products are chosen.

What isn’t such a mystery is the significance to shoppers. In a nutshell, Amazon’s Choice is the same as saying, “Amazon recommends”. It acts as a stamp of approval which, until now, has been a very rare thing to see from Amazon themselves. Instead of relying solely on customer reviews, buyers can immediately see which product is the “best”, straight from the horse’s mouth.

While no-one knows exactly how Amazon’s Choice works, there are a lot of clues out there. Here’s everything we’ve uncovered, including the factors involved in selecting products and how you might improve your chances of attaining that little badge.

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Google’s Ecommerce Answer: Shopping Actions

Google’s Shopping Actions is a major new ecommerce initiative. Here’s how it works, which merchants are eligible, and how to get on board.

This post is by Daniel Sperling-Horowitz, the President and Co-founder of Zentail, a Y Combinator-backed multichannel ecommerce platform and Google Partner.

On Monday, March 19, 2018 Google quietly published a blog post that set in motion a major change to the ecommerce landscape.

Wherever shoppers are looking for products on Google’s vast advertising network, they can now check out directly on Google without being redirected to the merchant’s webstore.

Shopping Actions, as it is called, is Google’s new universal hosted checkout experience spanning major properties. These include Google Express, an exciting shopping mall featuring some of the largest names in retail including Target, The Home Depot, Walmart and Costco.

Merchants in the Shopping Actions program pay a fee per sale (“pay-per-sale”) instead of the traditional pay-per-click (“PPC”) Google Shopping advertising model. This commission-based model holds significant promise for merchants. Marketplace sellers, for example, can diversify their online sales mix without taking on the challenges of PPC campaign management.

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How Optimizing Our Amazon Listings Boosted Our Conversion Rate by 10%

Andrew Maff explains how to optimize Amazon listing titles, descriptions, bullets and keywords to make a big impact on your business for free

This post is by Andrew Maff, Director of Marketing and Operations for Seller’s Choice, a full-service digital marketing agency for ecommerce sellers. Before joining Seller’s Choice, Andrew worked as the Digital Marketing Director for top Amazon seller Think Crucial.

If you sell products on Amazon, you’re probably wondering if there’s anything you can do to help increase your sales.

The good news is that tweaking your product listings has very tangible benefits in that regard. The bad news is that it’s going to take some very real effort and work on your part. While I worked as the Director of Marketing for Think Crucial, that was one of the biggest challenges that I faced.

Think Crucial had its own very successful ecommerce site and we wanted to have the same success on Amazon. We had over 2000 SKUs with 900 parent listings so we knew there was more potential for us. To accomplish our goals for our Amazon listings, I decided to focus on four concrete areas: product titles, descriptions, bullet points, and keywords.

The end result? Page views increased by 44%, sales by 30%, and conversion rate by an impressive 10%. That’s a lot of business impact. We optimized everything possible including images, titles, bullet points, product descriptions and on some listings, Enhanced Brand Content.
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How to Make Amazon’s Customers Your Customers Using Facebook Ads

Anthony Lee explains step-by-step how to use Amazon buyer data to create targeted Facebook ad campaigns, and go direct to customers

This post is by Anthony Lee, COO of SixLeaf (formerly ZonBlast), the first and largest product launch and ranking service for Amazon sellers.

When sellers start offering their own private label products on Amazon, their goal is usually to build an independent brand. They aim to use Amazon as a springboard and, in the future, make most of their sales through their own website.

The problem is that a lot of the training programs and advice available to online sellers doesn’t explain HOW to grow your brand beyond Amazon. There is just a common notion that once your brand becomes “big enough” it will naturally happen. It doesn’t work that way.

In this post, I’m going to talk you through some practical steps which really work to build your brand. You’ll find out how to leverage Amazon buyer data to find your customers on Facebook, and target them with Facebook advertising campaigns.

By doing this, you can direct existing customers, and other buyers just like them, to products on your own webstore, and build a really robust, independent brand.

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How To Optimize Amazon PPC Campaigns and Find Untapped Keywords

Franz Jordan explains how to optimize your cost per click and reveals the best method for finding long-tail keywords with untapped potential

This post is by Franz Jordan, CEO of Sellics, a powerful all-in-one tool that combines everything sellers need to be successful on Amazon.

Amazon Sponsored Products has proven to be a very effective channel for sellers and vendors looking to increase their sales velocity on Amazon. In 2016, the number of sellers using Amazon PPC globally doubled, while the number of clicks on PPC ads grew by over 150%. This growth has continued, as between second-quarter and third-quarter 2017, Amazon’s Sponsored Products ads grew by another 52%.

With more sellers leveraging Amazon PPC as part of their marketing strategy, it raises interesting questions about the market saturation of keywords on Amazon’s ad platform, and whether there still lies untapped potential for sellers to bid on lucrative keywords with a low cost-per-click (CPC). After all, bidding on keywords with negligible competition means you are driving very low-cost traffic to your products.

As an Amazon seller, you need to ask yourself how you can take advantage of the current PPC landscape to (a) lower your overall CPC and (b) leverage the untapped keyword potential in Sponsored Products to buy more traffic for your products at a low cost.

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