Tag Archives: Marketing

Setting Up Your eBay Store for Maximum Traffic and Sales

James Beach has 13 tips for marketing your eBay store, from store settings and SEO to email marketing and Promoted Listings ads

This post is by James Beach, founder of eBay and Amazon cross-posting tool KickSync. James has been trading on eBay and Amazon for eight years, mainly selling refurbished electronics, but also developing private label products and dropshipping from Amazon to eBay.

After selling on eBay for a few years ourselves, we started looking more closely at store subscriptions. Initially, it was simply the insertion fee savings that helped us make the decision to up our game and sign up for an eBay store.

As we learned more and more, we realized that eBay has built a fantastic ecommerce kit to help you establish and market a brand. There’s a comprehensive set of tools to thrive in online selling and gain valuable experience with everything from email marketing to SEO.

Getting the most visibility for your items can be the make-or-break difference in online selling, so we’ve put together some tips for optimizing your eBay presence. Now is a great time to optimize your account, learn more about its marketing features, and help get your items moving.

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So, You Got Funded on Kickstarter – Now What?

How to leverage a Kickstarter campaign using Amazon Marketplace, Amazon Launchpad, email marketing and Facebook

This post is by online entrepreneur Ivelin Demirov. Ivelin has been selling full time on eBay and Amazon since 2008, and has successfully funded and delivered nine Kickstarter projects. He is also the founder of River Cleaner, a Chrome extension that enables sellers to automatically optimize Amazon product listings.

For most people who use Kickstarter, getting their idea funded is like reaching the mountaintop.

They hit their goal. Their idea can now become a reality. Life is good.

But the truth is, this is just the start.

Having had numerous Kickstarter projects, nine to be exact, I learned through trial and error how to grow them well beyond the confines of Kickstarter. I’ll cover exactly how to do that in this post.

Or if you create private label products to sell on Amazon, you’ll learn a different approach to product development that begins with Kickstarter instead, and is potentially much more profitable.

Then, I’ll show you how to bring your product to even more platforms and build an email list out of former customers that will make it easy to go back to them again and again for greater profits.

Let’s begin with one of the most important steps to creating a product: market research.

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Getting Seen on eBay: 21 Tips for Cracking the Cassini Search Engine

This post is by Carlo Silva, founder of ecommerce outsourcing company 2nd Office. Carlo has 16 years of experience selling on eBay and is a former eBay Titanium Power Seller.

UPDATE January 2017: this second edition has been completely reviewed and revised, with three new tips added.

Do you remember the days when you as a seller could leave negative feedback for bad customers?

Do you remember the days when you could list multiple listings and flood eBay’s search engine with auctions, Buy It Now listings and get tons of sales?

This is when eBay was still using their search engine called “Voyager,” which was built around 2002. Voyager was clearly more about the seller and not so much about the buyer because, if you knew how Voyager worked, you would be banking in on all the sales.

If you’re an old school eBay seller like me, then you experienced the glory days of eBay from the early 2000’s to 2008. I still remember those days. I also remember when everything started to change.

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The Negative Review Spike and Ten Tips to Get More Festive Cheer

This post is by Jordan Garner, Director of Marketing at Trustpilot. 20,000 new reviewers join Trustpilot each day, making it one of the world’s largest online review communities. Trustpilot has over 20 million reviews of 130,000+ businesses and counting.

The holiday season, for most online retailers, is the busiest time of the year in terms of sales revenue. But new data shows that it’s also when the proportion of negative customer reviews is at its highest.

Having a rock solid strategy to proactively collect and manage reviews is critical at all times of the year, but is certainly most urgent during the holidays simply because of the sheer quantity of feedback that comes in during this time.

It’s not all bad – the increased quantity of reviews also gives sellers a unique opportunity to turn 2016 holiday wins into 2017 sustained growth. By proactively collecting tons of feedback, retailers can use these reviews to boost sales moving forward, as well as make sure any new customers are having the best possible experience so they will come back for future transactions.

Let’s look at the numbers…

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Marketing Roundup: Social Media, PPC, Conversion and More

Marketing roundup

Many of the demands of marketplace selling are technical and process-driven: rules, systems, and software automation. It’s geeky stuff.

Marketing, on the other hand, takes skills in creativity, salesmanship and psychology. It’s a different world.

Or so you may think.

There is a need for all that in marketing, but it’s not all about creativity and intuition. Like anything else, marketing skills can be learned. And a lot of online marketing is actually very technical.

So here’s a roundup of our past posts on marketing: eBay optimization, Amazon advertising, social media, PPC and more. Geek or not, I hope you find it useful! Continue reading