Tag Archives: Multichannel

Ecommerce in Scandinavia: Affluent Consumers and a Growing Market

Markets & Channels,

Jacques van der Wilt takes a look at the ecommerce market in Sweden, Denmark, Norway and Finland, including the main shopping channels.

This post is by Jacques van der Wilt, the founder of global feed management and optimization company DataFeedWatch.

Collectively, Scandinavian countries – Denmark, Norway, Sweden and Finland – spent a massive €20.5 billion on ecommerce in 2017.

With a high standard of living and the percentage of internet users continuing to rise, we are highly likely to see Nordic ecommerce spending rise rapidly as well.

So, where do Scandinavians shop online and what are the current ecommerce trends?

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Payability Takes Off With Instant Advance and Multiple Marketplace Support

Supplier Spotlight, ,

From faster payouts for Amazon sellers, to upfront growth capital and support for 15+ marketplaces, Payability is moving really fast this year.

If you ask any online seller about their goals, you’ll hear two things almost every time: they want to grow their sales and they want to sell on more marketplaces. The first goal is essential, more sales means more profit, and a more successful business. The second goal, selling through multiple channels, makes the business a lot less risky.

These goals may sound simple, but they aren’t easy to achieve. To grow, ecommerce businesses need cash. You can only sell more if you have the funds to buy stock in larger quantities and quickly take advantage of new growth opportunities. Likewise, diversifying across multiple marketplaces takes a lot of effort to set up on each platform, to build sales and to manage everything day-to-day.

It’s been a year since we last talked about Payability, and its innovative service to help Amazon sellers get their payouts daily, now known as Instant Access. Things have moved really quickly since then.

Payability has a new service called Instant Advance, which provides ecommerce sellers with a big cash injection quickly to help grow sales. It has also expanded beyond Amazon, and now supports 15 marketplaces and shopping carts in total. Clearly this is a business moving as fast as the online sellers it supports.

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How to Sell on Amazon: 10 Steps for Retailers to Succeed

Essential Guides, ,

Independent retailers don’t have to be the victims of Amazon’s success. Here’s how to sell on Amazon and leverage your strengths to succeed.

This article is intended primarily for independent retail businesses who have not started using the Amazon marketplace. We’ll walk you through how to sell on Amazon, including the best ways to leverage your strengths and create a successful strategy.

You may not have considered Amazon as a viable option for your business. There is a perception that Amazon only caters for low-priced goods from established brands, and ruthlessly squeezes independent businesses.

But Amazon relies heavily on its third-party sellers, accounting for over half of its sales volume. Over the years the Amazon marketplace has grown exponentially into a highly competitive business network with brands and retailers of all sizes. These aren’t suppliers to Amazon, they’re independent businesses selling directly to buyers.

These days, as a business, you can’t really afford to not be selling through online marketplaces like Amazon. No matter what you sell or the size of your business, online marketplaces allow you to reach an even wider audience and increase your sales potential by accessing a global, 24/7 consumer market.

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Seven Leading Marketplaces for Selling in Australia and New Zealand

Markets & Channels,

These wealthy English-speaking countries have a strong demand for international products. Here are the best marketplaces down under.

This post is by Craig Agutter, EMEA Ecommerce Manager at international currency transfer provider WorldFirst.

Amazon’s recent launch in Australia has opened up what was once a difficult market for international sellers to access. In fact, when the retail giant opened its doors down under last December, it experienced more orders on its first day than any other Amazon launch in history.

The demand is definitely out there, and Australia and New Zealand are fast becoming two of the most exciting ecommerce markets for international businesses. In particular, sellers with seasonal demand find Australia and New Zealand lucrative markets to offload surplus stock, once the season is finished in the northern hemisphere.

Whilst Amazon’s launch now makes it easier for you to sell down under, it isn’t the only show in town. Here we take a look at some of the marketplaces to explore if you’re eyeing up the opportunities in Australia and New Zealand.

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Google Shopping Actions: A Major New Marketplace

Markets & Channels,

Google Shopping Actions is a major new ecommerce initiative. Here’s how it works, which merchants are eligible, and how to get on board.

This post is by Daniel Sperling-Horowitz, the President and Co-founder of Zentail, a Y Combinator-backed multichannel ecommerce platform and Google Partner.

On Monday, March 19, 2018 Google quietly published a blog post that set in motion a major change to the ecommerce landscape.

Wherever shoppers are looking for products on Google’s vast advertising network, they can now check out directly on Google without being redirected to the merchant’s webstore.

Shopping Actions, as it is called, is Google’s new universal hosted checkout experience spanning major properties. These include Google Express, an exciting shopping mall featuring some of the largest names in retail including Target, The Home Depot, Walmart and Costco.

Merchants in the Shopping Actions program pay a fee per sale (“pay-per-sale”) instead of the traditional pay-per-click (“PPC”) Google Shopping advertising model. This commission-based model holds significant promise for merchants. Marketplace sellers, for example, can diversify their online sales mix without taking on the challenges of PPC campaign management.

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