Tag Archives: Reputation

4 Dirty Tricks Being Used by Amazon Sellers in China… and Worldwide

As selling on Amazon becomes an increasingly popular business, more and more sellers are turning to dirty tricks to get ahead.

Man kicking another man off a bridge

This post is by Dave Bryant, an ecommerce business owner and co-founder of EcomCrew.

In this article, I’ll discuss some of the strategies sellers are using to get an unfair advantage selling on Amazon.

Often these strategies are innovated in China, for a number of reasons, including Amazon’s heavy recruitment of Chinese sellers. But now they are slowly making their way to all corners of the globe.

Along with review manipulation, other nefarious strategies exist including stealing competitor data with the help of Amazon employees, sabotaging competitor listings, and using multiple seller accounts. I’ll discuss each of these black hat strategies in detail below.

Continue reading

Fight Back Against Fraudulent Amazon Sellers With AMZAlert

AMZAlert guards sellers’ listings, protects their reputation, and provides the tools sellers need to fight back against black-hat competitors

Security guard watching representing AMZAlert

Dirty tricks are a daily occurrence on Amazon. Without you even knowing it, competitors can be damaging your sales along with your well-earned reputation.

They can do this by hijacking your listings. They can take over the Buy Box, post negative reviews, and even downvote your existing positive reviews. There are numerous ways that competitors can sabotage your business. These tactics can result in a significant drop in earnings, and even lead to a full account suspension.

You can’t stop competitors from trying to undermine your success. But what you can do is monitor your listings, take note of any unexpected changes, and have the right tools to fight back as quickly and effectively as possible. This is where AMZAlert comes in.

Continue reading

7 Steps to Pass Amazon’s New Invoice Verification Process

Amazon are applying a stringent new invoice verification process. Chris McCabe explains how it works so you can make sure you’ll pass.

This post is by Chris McCabe, a former Investigation Specialist for Amazon’s Seller Performance team and founder of ecommerceChris.com.

Amazon is asking sellers for invoices from their suppliers more often than ever.

These invoice requests can be triggered by a whole range of complaints around quality, authenticity and condition. Amazon will even ask for invoices before an item has made its first sale, if their algorithms decide that complaints are likely to come in the future.

Why is this happening? Amazon needs to protect the integrity of the marketplace, and prevent growing buyer fears of counterfeit products being sold on the site. They need to know it’s new, it’s safe, and you bought it from a legitimate supplier. It’s that simple.

When Amazon receive your invoices, they don’t just take a quick look then file them away. They really do verify them. They’ll make phone calls, send emails, check websites and more. Genuine invoices can be rejected if they don’t meet Amazon’s standards.

Here’s how to make sure that your invoices pass the verification process.

Continue reading

Amazon’s Fake Review Problem is Worse Than Ever. Here’s Why.

Amazon’s efforts to clean up product reviews have sent the problem underground. Fake reviews are still around, but are harder to detect.

This post is by Chris McCabe, a former Investigation Specialist for Amazon’s Seller Performance team and founder of ecommerceChris.com.

Amazon has had a fake review problem for a long time. Up until late 2016, Amazon allowed sellers to give away products in return for a review. Those reviews were “honest and unbiased”, at least according to the disclaimers that reviewers sometimes added.

Back then, many sellers used product giveaways to increase their positive reviews. Amazon’s algorithms acted on the review data, search visibility went up, and buyers bought those items more often. Everyone went away happy, right? Well, at least the sellers did.

Then Amazon prohibited all incentivized reviews, and the problem swiftly went underground. Incentives continued to be offered, but away from the official discount code system, so Amazon couldn’t see the activity at all.

Fast forward to today, and a whole black market ecosystem has evolved. It’s focused on manipulating the Amazon reviews and search ranking systems, using a vast range of nefarious techniques. Amazon’s ban, ironically, has resulted in a fake review problem that makes the old behavior look quaint by comparison.

Continue reading

15 Ways to Get Reviews on Amazon: Do’s, Don’ts and Maybes

Here’s every way to get more product reviews, from approved programs run by Amazon to prohibited methods that could get you banned forever.

For private label sellers and brand owners, getting positive product reviews on Amazon is crucial. Not only does it give shoppers confidence in the quality of your products, it plays a part in many of Amazon’s algorithms including the ranking of search results and the Amazon’s Choice badge. Reviews are hugely important to the success of Amazon sellers.

But Amazon has fought back against practices which undermine trust in the review system. Its most notable actions include the banning of incentivized reviews, the introduction of Verified Purchase reviews, and drawing up extensive policies on everything sellers can and can’t do. Amazon are being tougher than ever on what’s allowed, and will take harsh action on rule-breakers.

Here are all the different ways you can get Amazon product reviews. Only a few are completely safe, but also rather limited or expensive to access. Others are completely prohibited, but are still being used by sellers who are dishonest, desperate or naive. And many are in a grey area – if you stay within Amazon’s rules you should be safe, but it’s very easy to step over the line.

Continue reading