This post is by Michael Butcher, a Senior Account Manager at SellerEngine. His career in ecommerce dates back to 2001, taking in both online retailers and digital marketing agencies. Michael has been with SellerEngine since 2011, and has helped dozens of health and beauty sellers grow their revenues on Amazon, while avoiding the many pitfalls of selling in this challenging category.
The health and beauty market is a huge force in retail, both online and off. It incorporates a wide range of products including health and personal care, nutritional supplements, medicines and creams, as well as beauty and cosmetics. Sales are high. In the US, health and beauty accounts for $300bn a year in sales, beaten only by groceries.
Amazon is the dominant online retailer for health and beauty products, as it is for many categories. I’ve seen a huge influx of sellers going into health and beauty on the Amazon marketplace, particularly in the last three years.
Its popularity among sellers is somewhat surprising, because health and beauty is one of the most challenging categories to sell in. These are products that go on or in the body, so safety and quality are of paramount importance. Brand names drive a lot of buying decisions, so counterfeiting is a big issue. And many items are liquids or creams, and contain organic ingredients, so they are fragile and can go bad if left in storage too long.
In this post, I’ll look in detail at the health and beauty market on Amazon, particularly the challenges that are unique to this category. I’ll cover what those challenges are, why they matter, and how you can overcome them to become a successful health and beauty seller on the Amazon marketplace.
The first time I heard about ShipStation was back in 2011. I received an email from Jason Hodges, one of the founders, who at that time I knew as the developer of eBay shipping tool Auctane Pro.
Jason told me that he was launching a new multi-channel shipping application called ShipStation. I’ve been running the Web Retailer directory for 13 years now, and I’ve seen a lot of tools come and go, so it’s not easy to get excited about new products. I just thought, “OK, that sounds interesting. I’ll keep an eye on them.”
Now, most new tools launch loudly and then go quiet while they wrestle with the messy demands of customer support, staffing, technology bugs and all the rest. But not ShipStation. They just got louder and louder, as they released one new integration after another. There was none of the usual post-launch bunker mentality from these guys.
In just a little time ShipStation had support not only for the top marketplaces (eBay and Amazon), but other sales channels including Magento, Volusion, 3DCart, Storenvy, Prestashop, OpenSky and many more. A new integration seemed to come out every week, covering parcel carriers, marketplaces, shopping carts, fulfillment services and mail consolidators. That’s a breakneck speed of development, and it continues today.
This post is by Dan Burnham, Head of the Customer Success team at Volo. Dan has over 15 years of retail and ecommerce experience, and at Volo is focused on building a world-class customer experience and helping customers to grow. Volo provides technology and services to online multichannel sellers, and processes more than 40 million sales orders annually. This post was originally published on the Volo blog in four parts: Intro, Part 1, Part 2 and Part 3.
There’s one marketplace dominating large parts of global ecommerce right now – and that marketplace is Amazon. Within Amazon, there’s one area experiencing huge growth, and that area is Amazon Prime.
Amazon Prime Day on 12th July generated the kind of buzz other marketplaces can only dream about. Across the Volo platform we saw gross merchandise value increase 55% over the previous 30-day average, while Prime Day 2016 was 42% busier than the previous year, which was the very first Prime Day.
Sellers are scrambling to win the attention of the Amazon Prime customer and fighting to win the Amazon Buy Box. They’re qualifying for the Amazon Prime mark by using Fulfillment by Amazon (FBA) and sending their consignments to Amazon fulfillment centers across the world.
They’re also fulfilling Prime orders themselves, shipping from their own warehouse to the same high standards as Amazon. And they’re winning big time. What’s going on?
This post is by Sam Moses, CEO of RetailOps. RetailOps is an all-in-one warehouse management system for small to medium-sized businesses. Their web-based platform is built to scale and work with the processes of how ecommerce businesses operate.
A few years ago you had faith in your idea, took the plunge and started your online retail company. Now you’re seeing all that passion, drive and hard work pay dividends – your business has taken off! It’s a wonderful feeling, and well worth basking in. Go on, I’ll wait.
However, as great as this growth feels, sustaining this trajectory as a seven, eight, and nine-figure operation poses added challenges. Once you’ve identified your niche and know your customer, scaling your business operations can prove overwhelming – especially when success happens so quickly.
The challenges of warehouse and fulfillment management at scale can be huge – but not so big that they can’t be comfortably managed. As well as some everyday methodical tweaks, effective warehouse management software (WMS) exists to help you crush your problems and ease those challenges, allowing you to take charge of your growing business.
Let’s see how:
This post is by Jake Rheude, the Director of Business Development and Marketing for ecommerce fulfillment company Red Stag Fulfillment (RSF). When the owners of e-retail businesses could not find a high-quality fulfillment partner, the decision was made to build their own, and the result was Red Stag Fulfillment. This post was originally published on the RSF blog as The Future of Distribution.
Every economic system has segments that produce products and consumers who need them. Between these segments is the distribution system.
Sometimes the distribution system is itself made up of several segments and sometimes it controls production as well. In some industries the producers have taken over the distribution of their products.
No matter how it functions, the role of the distribution system is to efficiently find consumers who need particular products and to ensure that they have access and the ability to buy them if they want.