Tag Archives: Social Media

Selling on Facebook Marketplace and Daily Deals for Retailers and Brands

Facebook finally has a marketplace where businesses can sell directly to consumers. Here’s how it works and how to get started selling.

Selling on Facebook Marketplace

This post is by Daniel Sperling-Horowitz, the President and Co-founder of Zentail.

Before I go any further, you may be thinking:

Facebook Marketplace, isn’t that the local, consumer-to-consumer marketplace?

You’d be correct, or at least 50% correct. Following the early success of their Marketplace, Facebook is now helping brands and retailers sell products on Facebook Marketplace as well.

This post focuses on Facebook Marketplace for Business, the online marketplace accessed directly within Facebook that allows users to discover and buy products directly on Facebook without being redirected off the social media platform to a merchant’s webstore.

We expect this will become a major online shopping channel for authorized resellers and brand owners.

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How to Make Amazon’s Customers Your Customers Using Facebook Ads

Anthony Lee explains step-by-step how to use Amazon buyer data to create targeted Facebook ad campaigns, and go direct to customers

This post is by Anthony Lee, COO of SixLeaf (formerly ZonBlast), the first and largest product launch and ranking service for Amazon sellers.

When sellers start offering their own private label products on Amazon, their goal is usually to build an independent brand. They aim to use Amazon as a springboard and, in the future, make most of their sales through their own website.

The problem is that a lot of the training programs and advice available to online sellers doesn’t explain HOW to grow your brand beyond Amazon. There is just a common notion that once your brand becomes “big enough” it will naturally happen. It doesn’t work that way.

In this post, I’m going to talk you through some practical steps which really work to build your brand. You’ll find out how to leverage Amazon buyer data to find your customers on Facebook, and target them with Facebook advertising campaigns.

By doing this, you can direct existing customers, and other buyers just like them, to products on your own webstore, and build a really robust, independent brand.

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How to Use Influencer Marketing to Drive External Traffic to Your Listings

Alex Knight talks to Katie Palmer of etailz about the most effective way to generate external traffic and sales: working with “influencers”

We often hear from sellers who want to drive visitors to their Amazon, eBay or Etsy listings from outside those marketplaces – known as “external traffic”. Competition is fierce on the marketplaces, so if you can bring in buyers from elsewhere that really helps lift your products above the fighting on price, reviews and PPC advertising.

So far so good, in principle. But sellers struggle to find good, practical advice about using social media to drive traffic to their listings. They get bombarded with information about starting social pages and growing a following, but for many sellers it just doesn’t go anywhere. A lot of valuable time goes into it and they get very little reward.

How can sellers really leverage social media? The usual superficial advice to “use hashtags”, “post your listings on twitter” and “build a following” is of little help. Instead, for most sellers, the best way to gain significant traffic and sales isn’t from their own social accounts at all – it’s from working with people who already have a large following of their own: “influencers”.

Influencers are people who have a large blog readership or social media following (often both) within a particular niche such as nutrition or technology. They might write a blog post featuring your product, post a picture of them using or wearing it, or give out an exclusive code providing a discount to their followers. The overall aim is to get the word out about your brand to a large, but targeted, group of people who may then go and buy one of your products.

We spoke to Katie Palmer, the resident influencer marketing expert at etailz, a leading online retailer and service provider, to find out how to be successful with influencer marketing.
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How do I Expand to Facebook, Instagram and my own Ecommerce Site?

Take your partner by the hand, and do-si-do your way through Matt’s advice on building sales using social media and blogging

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

I’m in need of some advice. I sell vintage cowboy boots, traditionally on eBay, but I’m now interested in selling them on Facebook, Instagram, any other similar social selling sites you might know of, and my own ecom site which is due to launch in the next month.

[a] What multichannel listing software will allow me to sell on Facebook and Instagram, as well as pushing the listings to eBay and to my ecom site? I have about 4,000 Facebook followers on my biz page but rarely any sales there.

[b] Is it best to start a blog attached to my ecom site, or use an independent hosting site for a blog?

— Tracy, Minneapolis, MN

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Diversify with Multiple Marketplaces, Your Own Store and Social Media

The main marketplaces are hyper-competitive and ultra-demanding. Is it time to protect your business by selling through multiple channels?

There’s no question that marketplaces like Amazon and eBay are powerful sales machines. Offer the right products at the right price, while keeping your service levels high, and the orders will roll in.

But competition is always fierce. Buyers don’t know who you are, so they will trust the marketplace to guide them to the best seller each time they make a purchase. That usually means whoever happens to be the cheapest. The marketplaces don’t play favorites.

Nor do they look after you. If you falter and stumble, they don’t pick you up and dust you down – they kick you out. It doesn’t take many complaints from their customers – the buyers – for you to become persona non grata.

What’s an online seller to do? How can you rise above the endless mass of competing sellers, all fighting to reach the top? The only way is to diversify and sell through multiple channels. Strike out independently as well, with a real, recognizable brand and your own social media following.

In this post I’ll walk you through the Marketplaces & Channels category of the Web Retailer directory. It covers marketplaces and other sales channels, shopping carts, tools for creating Facebook stores, tools for feeding existing listings through to social networks, and connector apps between marketplaces and store platforms.

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