Alex Knight gets his golf balls out and walks us through four Amazon keyword research tools, to help sellers optimize their listings and ads
One of an Amazon’s sellers most important jobs is to discover the words that buyers are using to search for their product.
Why? Because they need to make sure that all of the most important terms are included in their Amazon listing. They also need to make sure that their PPC campaigns use relevant terms, with good traffic and sensible competition. Otherwise, they are losing out on potential sales, and wasting money.
So how can sellers find keywords? One way, is to get a thesaurus and sit racking your brains for all the terms that someone could possibly use to find your product. This is going to be a painful experience. You’re almost certainly going to miss words out, and have no useful data on the ones you do find.
Luckily, there is a whole category of software focused on generating keyword suggestions and providing data on their popularity, relevance and competition. I’ve reviewed four of those tools, to help you choose the right ones.
They range from under $10 per month, right through to nearly $400 and there’s also one with a “free forever” plan. The type of data they produce varies, as does the complexity of their interface, with some having Chrome extensions and others just web apps.
From repricers to managing feedback and using consultants, Alex Knight explains the different Amazon seller tools and services available.
Selling on Amazon is hard. The level of competition and the number of hoops that Amazon want sellers to jump through make it almost impossible to survive without automating and optimizing some parts of the process.
Luckily there are tools and services that can help with almost every stage. Whether you’re just launching your product, sending stock to FBA or trying to get your Amazon account back after a suspension, there’s something in the directory for you.
In this post, I’ll be walking you through the Amazon Selling category of the Web Retailer directory, explaining what tools there are for Amazon sellers in each section and how you can benefit from using them.
Game theory turns repricing into a strategic battle, pitting you against your competitors to find a market equilibrium, not a race to the bottom
Repricing isn’t a new concept to marketplace sellers. Many sellers use automatic pricing tools, particularly on Amazon, to make sure that they are charging a competitive price and winning a share of the Buy Box.
But this isn’t without its drawbacks. Existing repricers, whether they are rules-based or algorithmic, are known for driving prices downwards. Why? Because they tend to treat repricing too simply, seeing it as an arms race, so instead of one seller with the best price “winning”, all prices are driven down and everybody loses.
Seller snap is a new tool on the market, that takes the innovative approach of applying mathematical game theory to the problem of Amazon marketplace repricing. This provides a way to treat pricing as a strategic game between players, with the goal of finding a balance or equilibrium, instead of a battle to the death with only one winner.
With one-of-a-kind items like antiques and collectibles, the more you list, the more you sell. Will software help Lydia list items more quickly?
Have a question for us? Send it to firstname.lastname@example.org. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.
I’ve been selling on eBay since 2012 and opened my store in 2014, selling antiques and collectibles with a specialty in china, pottery and glass.
My biggest problem is the amount of time it takes me to list items, mainly because I sell many one-of-a-kind objects. With the listing tool I currently use, I run into a lot of snags such as inefficiencies in the template and problems uploading photos. It also shows listings and photos in groups of 25 and I usually want to see 250. It takes forever to upload photos and complete a listing.
Would I be better off listing directly on eBay? Or is there a better listing tool available that I don’t know about? I’m not a huge seller. I sell about 50 items a month, but I could do more if I could list more.
– Lydia, L., Maine
eBay software and services provide listing management, design tools, marketing, analytics, repricing, feedback solicitation and more
When sellers start out on eBay they can usually manage the day-to-day running of their business manually. But, as sales increase and they take on more product lines, their time gets stretched to breaking point. This is often when sellers look for software to help automate processes and lighten the workload.
Sellers may also reach the limits of what can be achieved without outside help, and need a design service to create a brand identity, or an analytics tool to see how their business is performing and what they can do to improve.
eBay tools can be very different in feel to Amazon tools, partly because some are well over a decade old. This can make their appearance seem a little dated, but don’t let that put you off. Just because some of the tools are a little long in the tooth doesn’t mean they aren’t popular or reliable. In fact, the opposite can be true.
In this post I’ll walk you through the eBay selling category of the Web Retailer directory, explaining what each section covers and giving a few examples of the tools you’ll find there.