Tag Archives: Suspension

Root Causes: The Key to a Successful Amazon Suspension Appeal

Understanding what Amazon wants when they ask for root causes can make or break your chances of reinstating your ASIN or account

Man found tree root cause

This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy.

Misunderstanding the cause of complaints that led to an account suspension is one of the biggest mistakes that sellers make, when they write their own Plan of Action. It may seem trivial at first glance, but if you don’t get the root causes right, Amazon’s investigator won’t even bother to look at your POA.

When Amazon asks you for the “root cause that led to the complaints” they really mean that: the ROOT cause. Tell them precisely what lies behind the complaints which led to the notification, as closely as you can.

Don’t quote back to them what a buyer said, or repeat Amazon’s opening paragraph. Many sellers do that, but you have to step forward and show some analysis. Here’s how to look beyond the symptoms and get to the root cause that Amazon asks for.

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Amazon Seller Account Health Check: Step by Step

Discover and fix problems with your selling account before Amazon does. Stay clean, deal with dirty competitors and prevent suspensions.

Amazon seller account health check

This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy.

Over the past four and a half years, we’ve worked with thousands of sellers facing the pain and anxiety of Amazon account suspensions and listing blocks. One constant remains: sellers will do anything in their power to avoid going through it all again.

What’s the best way to protect yourself from Amazon’s investigators poking around in your account? Identify threats before they do. If you find complaints about item quality, for example, then you can take remedial steps before it blows up into a major problem. Or if you are missing targets on key performance metrics, you can uncover and address the failures behind that.

The steps below will help you devise a complete plan for protecting your business and allow you to grow safely to larger revenue and higher sales, year over year.

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Amazon Listing Variations Use and Abuse: Your Questions Answered

Amazon product variations are often used wrongly, sometimes by mistake and sometimes deliberately. Either way, suspensions can result.

Amazon listing variation misuse example - jeans and pyjamas

This post is by Leah McHugh, an ecommerce consultant for ecommerceChris.com.

Incorrect variation listings are rife on Amazon. Once you know what to look for, you’ll find them everywhere when you browse the marketplace.

Product listing policies are some of the least understood rules on the Amazon platform, and it’s easy to see why. They’re complicated. They differ for different categories, and the meaning of a policy often relies on how a specific word is defined. Sometimes, that special definition is not even provided to sellers in the available policy information.

In the last few months alone I’ve seen more product variation misuse cases than I have in the previous four years of working with Amazon sellers. Not because more people are abusing the listing variation policies, but because Amazon has taken more action to police these rules.

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Amazon Transparency Codes: What They Mean for Amazon Sellers

Amazon’s Transparency codes have huge potential for stopping the sale of counterfeits, but legitimate sellers are being caught in the crossfire.

Amazon Transparency codes app verification

This post is by Travis J. Stockman, a Juris Doctor graduate and paralegal with Rosenbaum Famularo, P.C., the law firm behind AmazonSellersLawyer.com.

Amazon’s Transparency codes system was recently implemented to address the problems with counterfeit products on Amazon’s platform. It helps brand owners reduce counterfeits while providing consumers with the ability to verify the authenticity of the products they purchase.

While the implementation of this program is likely to improve Amazon’s anti-counterfeiting procedures, it has been causing a lot of trouble for Amazon sellers who sell authentic products.

Even if a seller has no customer complaints or reported issues regarding the authenticity of their products, they may still find themselves receiving suspension notifications due to the roll-out of the new Transparency program.

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4 Dirty Tricks Being Used by Amazon Sellers in China… and Worldwide

As selling on Amazon becomes an increasingly popular business, more and more sellers are turning to dirty tricks to get ahead.

Man kicking another man off a bridge

This post is by Dave Bryant, an ecommerce business owner and co-founder of EcomCrew.

In this article, I’ll discuss some of the strategies sellers are using to get an unfair advantage selling on Amazon.

Often these strategies are innovated in China, for a number of reasons, including Amazon’s heavy recruitment of Chinese sellers. But now they are slowly making their way to all corners of the globe.

Along with review manipulation, other nefarious strategies exist including stealing competitor data with the help of Amazon employees, sabotaging competitor listings, and using multiple seller accounts. I’ll discuss each of these black hat strategies in detail below.

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