Tag Archives: Suspension

Amazon Account Suspensions: Myths and Facts

Chris McCabe blows up some of the biggest misconceptions that sellers have about Amazon’s suspension and reinstatement process

This post is by Chris McCabe, a former Investigation Specialist for Amazon’s Seller Performance team and founder of ecommerceChris.com. ecommerceChris shows Amazon sellers how to keep their accounts healthy, or, if the worst should happen, how to get their account back from a suspension.

UPDATED January 2018: this second edition has been completely reviewed and revised with four brand new myths.

Amazon account suspensions are still very common, and happen frequently – fact. Either temporarily or permanently, sellers are losing cherished ASINs and seeing their accounts suspended at a rapid clip. It could be due to policy violations, code of conduct violations, suspected bad behavior, or simply having poor metrics.

Given my Seller Performance background at Amazon, I do my best to guide sellers through the root causes of their account suspensions. However, I’m seeing more and more sellers coming to me with misconceptions about suspensions, or posting incorrect advice on social media and seller forums.

I don’t know where these sellers are getting their information from, but it could potentially harm their chances of being reinstated. So, in this post, I will be addressing four common myths to help sellers develop a clearer understanding of the account suspension and reinstatement process.

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The “Virus of Amazon”, Over-Eager Suspension Escalation and Australian Expansion

The seller waging war on their rival, the retail shark moving in for the kill in Australia and the angry sellers sending half-baked escalation emails.

This post is by Chris McCabe, a former Investigation Specialist for Amazon’s Seller Performance team and founder of ecommerceChris.com. ecommerceChris shows Amazon sellers how to keep their accounts healthy, or, if the worst should happen, how to get their account back from a suspension.

The majority of Amazon sellers will tell you that selling on marketplaces is a cutthroat world, but one seller has taken this to heart. This self-proclaimed “virus of Amazon” has almost driven the seller of a number one product out of business.

Change is afoot in Australia, as some sellers have reportedly been involved in initial testing for Amazon’s latest expansion. While consumers are jumping for joy at the prospect of lower prices and wider selection, existing retailers are worried about the impact that the retail giant’s arrival could have.

In the world of suspensions, sellers are firing escalation emails off to Jeff Bezos and the Executive Seller Relations team too quickly, without solid a Plan of Action. The end result? A deeper hole to get themselves out of.

Meanwhile, the sales tax saga rages on, as South Carolina take legal action against Amazon directly, while other states continue to send audit letters to third-party marketplace sellers.

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Incentivized Reviews, Listing Restrictions and Cozying up to Brands

Review manipulation never really went away, listing blocks can be hard or soft, and Amazon is getting to be BFFs with brands. Whatever next?

This post is by Chris McCabe, a former Investigation Specialist for Amazon’s Seller Performance team and founder of ecommerceChris.com. ecommerceChris shows Amazon sellers how to keep their accounts healthy, or, if the worst should happen, how to get their account back from a suspension.

The ban on incentivized reviews is over a year old, but the old adage on prohibition has held true: the practice hasn’t disappeared, it has just gone underground.

Amazon’s relationship with big brands has long been rocky, due to aggressive pricing and rampant fakes. But the times they are a changin’ as Amazon strikes a friendly deal with Nike. Who will be next?

HQ2 continues to make headlines, but while officials desperately bid for Amazon’s attention, are they leaving local small businesses out in the cold?

Meanwhile, “soft” listing blocks are common but not well understood. Do sellers ever need to do more than just edit and relist?

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Five Things You Didn’t Know Could Get Your Amazon Account Suspended

From account hacking to not complying with federal regulations, here’s five causes of suspension sellers are often unaware of

This article is by Travis Stockman, a 2018 Juris Doctor Candidate at Hofstra Law, and future associate of Rosenbaum Famularo, P.C.

Amazon sellers are often familiar with the more common reasons for having their account suspended. These include intellectual property infringement, authenticity complaints and safety issues.

Being educated on these three causes, along with Amazon’s other common grounds for suspension, can help a seller to maintain a healthier seller account. It also means that if the worst does happen, you’re more likely to understand why you’ve been suspended.

However, despite the many measures that Amazon sellers can implement to protect their account, there are several scenarios sellers may be unaware of that can result in their Amazon seller account being suspended.

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Amazon Account Suspensions from an Insider’s Point of View

Chris McCabe interviews a former Amazon seller account manager, giving us a rare look into the tensions between Amazon teams

This post is by Chris McCabe, a former Investigation Specialist for Amazon’s Seller Performance team and founder of ecommerceChris.com.

If you asked Amazon sellers what they fear the most, it would be having their account suspended. This is a rational fear, as suspensions are common and can come completely without warning – like a bolt from the blue.

We usually hear about suspensions from the seller’s point of view, but that only gives us a small part of the picture, based on the notoriously thin detail provided by Amazon. What do suspensions look like to an Amazon insider, with access to the teams who are actually responsible?

I worked for years on Amazon performance and policy enforcement teams, and this past month I spoke at length with fellow a former Amazonian who wishes to remain anonymous. They are a former Strategic Account Manager (SAM) in the consumables category at Amazon, so I’ll refer to them as SAM. The job of a Strategic Account Manager is to support sellers and help them grow their sales. Their interests are completely aligned to the sellers they work with, so they often need to take the position of an internal advocate for sellers’ interests at Amazon, and speak on their behalf to other teams.

SAM told me about the major pain points in their interactions with Seller Performance and Product Quality, and offered some advice to sellers on submitting their Plan of Action (POA) – the central document required when sellers appeal to Amazon for reinstatement.

I began the interview by asking SAM about their experience defending sellers who have been wrongly suspended.

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