This post is by Katherine Khoo, Managing Director at ecommerce and inventory platform iPages.
2018 is the year of multi-channel retailing. With over half of all product searches in the U.S. and U.K. starting on Amazon, it’s no wonder that retailers are swiftly changing their strategies to include multiple sales platforms.
Most of us will be tempted to think of simply selling through marketplaces (Amazon/eBay) when we think about multi-channel. However, there are far more ways to get our product into the hands of consumers. There’s Amazon Vendor, for example, and also social shopping on Facebook and Instagram, and voice search with Amazon Echo and Google Home.
One in four households now own a voice-controlled assistant, and Instagram shopping is a buzzing new channel with massive potential. So what does this mean for multi-channel retailing in the year ahead? And what are the challenges of selling on these diverse new channels, which are growing so dramatically in 2018?
Travis Romine suggests ways to set your business apart and raise the barriers to entry, and make it harder for competitors to copy you
This post is by Travis Romine, an ecommerce growth consultant at Sharp Commerce and previous owner of ParadiseFibers.com. He consults for online retailers throughout the US on building high performance ecommerce businesses, growth strategy and digital marketing.
Why would someone buy from you rather than your competition?
That’s an incredibly tough question even for some of the veteran online retailers that I review.
If you’re new to ecommerce, make sure you determine your differentiator before lifting a finger on your website. Doing this will help keep your business model relevant regardless of marketplace trends and Google algorithm changes.
It’s no coincidence that my most successful clients, who are doing over $25 million a year, all have a solid differentiator.
Escape the confines of your office, hear from experts and network with fellow retailers – there’s no better way to grow your ecommerce IQ
When you have an online business it’s easy to spend all day staring at a computer screen, devoid of real human contact, especially if you work alone. You know there’s events out there, but attending is a big step when you have a growing business taking up all your time.
It does take time and effort to attend a conference, there’s no denying that. But nothing can beat learning and interacting in person. A webinar, for example, can’t replace the experience of hearing from a range of experts in a room full of like-minded people, who you have the opportunity to network with face-to-face.
Industries like blogging and cyber security, which could not be more rooted in the online world, have huge and successful conferences with tens of thousands of people attending. Conferences are just as valuable to businesses who sell through Amazon, eBay and their own online stores.
That’s where Retail Global comes in. Now in its third year, it gives sellers a chance to learn, network and interact with industry experts and fellow sellers. It provides two dedicated tracks for marketplace sellers alongside keynote speeches, panel discussions, intensive workshops and even a gala pool party.
Finding, fixing and “flipping” web-based businesses can be a profitable strategy, says Victoria Duff. Here’s how the professionals do it.
This post is by Victoria Duff, a web business mergers and acquisitions broker with WebPropertyInvestor.com. Victoria works with both institutional and individual buyers and sellers of established and profitable online businesses, including ecommerce, SaaS providers and blogs.
My job, brokering web-businesses at WebPropertyInvestor.com, means I work with a lot of website flippers. I sell them small web businesses and I broker the sale of their completed projects – hopefully, large and profitable ones.
I see a fairly even split between the number of professional flippers looking for their next projects and the inexperienced wannabes who have been lured by tales of huge profits. The number of wannabe website flippers grows yearly. Most have no practical experience in flipping of any kind and need some detailed advice – which is why I am writing this article.
Take your partner by the hand, and do-si-do your way through Matt’s advice on building sales using social media and blogging
Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.
I’m in need of some advice. I sell vintage cowboy boots, traditionally on eBay, but I’m now interested in selling them on Facebook, Instagram, any other similar social selling sites you might know of, and my own ecom site which is due to launch in the next month.
[a] What multichannel listing software will allow me to sell on Facebook and Instagram, as well as pushing the listings to eBay and to my ecom site? I have about 4,000 Facebook followers on my biz page but rarely any sales there.
[b] Is it best to start a blog attached to my ecom site, or use an independent hosting site for a blog?
— Tracy, Minneapolis, MN