5 Tips For Using Instagram To Promote Your Ecommerce Business


Instagram is a great way to share what’s happening at your business and engage with followers. The platform also gives businesses the opportunity to connect with influencers and promote products through engaging content. 

But, if you are looking for some new ways to promote your ecommerce business, there are plenty of other ways to use Instagram to do just that. 

So, without further ado, here are five tips that will help you capitalize on Instagram:

Take Advantage of Instagram Stories

Instagram stories are an easy way to engage with your followers and customers. They’re like a Snapchat story, but you can post them on Instagram. There are a few reasons why you should use Instagram stories to promote your ecommerce business. 

Builds Brand Awareness

They help you build brand awareness. When people start following you on Instagram, they’ll be able to see everything that happens on your story. So, it’s good for getting the brand name in front of potential clients and customers. Also, if one of your friends recommends your shop on their story, then their followers will see it and possibly follow too!

Customer Service

You can use them as another platform for customer service. If someone has an issue with something they bought from you or is looking for advice about something related to what you sell, then this is where they would go: into the comments section of your stories! 

Here you can see and respond to comments. This is an efficient way to deal with queries or concerns in a fast manner.

Create Hype

Instagram Stories help create hype around new items coming out by showing sneak peaks before release date hits. Start building anticipation for your new product or service by sharing sneak peeks and behind-the-scenes content in your stories. This can help generate excitement and keep your audience engaged.

Tips for Creating Great Stories

You can use Instagram stories for so many different reasons. It’s important to make sure your stories are actually worth watching! 

Here are some tips on how to create great content: 

Try to use videos that are between 15 and 30 seconds long

Anything longer than that can get boring (especially if people aren’t watching). Your video should be just long enough to cover what you need it too without being too long and dragging on. 

Don’t forget about audio! 

Quality sound is essential in getting your message across clearly. Make sure the microphone picks up what you’re saying as well as any background noise. Also, you should consider adding in subtitles to increase the accessibility of your brand’s stories. 

Plan ahead

Think about the theme or message you want to convey in your story. This will help you decide what content to include and how to organize it.

Use visually appealing graphics

Instagram stories are all about the visuals. So, make sure to use high-quality images and graphics that are eye-catching and engaging.

Add text and stickers

Use text and stickers to add context and personality to your stories. Just make sure not to overcrowd the screen with too many elements.

Use the right color scheme

Choose a color scheme that fits the theme of your story and complements your visuals. This will help to keep your branding consistent which is important for your overall marketing strategy and brand image.

Experiment with different formats

Instagram offers a variety of creative tools, such as Boomerang, Superzoom, and Layout. These allow you to try out different formats and add visual interest to your stories.

Engage with Your Followers

To get your eCommerce store to stand out from the crowd on Instagram, it’s important to interact with your followers. For example, each time a customer posts a picture of themselves using your product or shares their experience, re-post it and thank them for sharing it with you. 

When someone leaves a comment on one of your photos, respond, even if it’s just “Thanks! We love to see that you love our products”. 

You want to encourage others to participate by engaging them directly. This will also help build relationships between you and those who follow you online.

Ask Questions

Additionally, ask questions in order to get people involved in conversations about your brand. This will lead to customers buying more merchandise from your eCommerce store. 

If someone posts an image that shows off something they bought from you recently (say, a pair of shoes), ask why they chose those particular items. 

This will let them know that what they do matters more than simply purchasing something. It reinforces their sense that buying from you means supporting small businesses. It will also reinforce that they are helping another person meet their needs which benefits society at large.

Invite Followers to Instagram Live

You can also invite people onto Instagram Live events. Here, everyone watches together and engages live through comments during the broadcast. 

This gives everyone watching an opportunity for more direct interaction than normal social media platforms provide. This is because there isn’t any delay between posting something and seeing responses come through afterward—it’s all happening right away.

Host a Q&A or AMA

Use Instagram stories to host a Q&A (Questions and Answers) or AMA (Ask Me Anything) to answer questions and provide more information about your business. This can help build trust and credibility with your audience.

Run Polls and Quizzes

Use Instagram’s polls and quizzes feature to engage your followers and gather valuable feedback about your business. The information you gather on these stories can give you inspiration for new products. It can inform you of changes that should be made as well as a general consensus on how your products are being received on the market. 

Offer Exclusive Discounts and Promotions

Use Instagram to offer exclusive discounts and promotions to your followers. This can help drive sales and encourage them to make a purchase.

Try Influencer Marketing

Influencer marketing on Instagram refers to the practice of partnering with individuals or organizations who have a large following on the platform in order to promote a product or service, such as the products on your eCommerce store. 

These individuals, known as “influencers,” often have a strong personal brand and influence on their followers. They can therefore be an effective way for companies to reach a targeted audience.

To use influencer marketing on Instagram, a company will typically identify influencers in their industry or niche who align with their brand values and message. 

The company will then reach out to the influencer and propose a collaboration, often in the form of a sponsored post or sponsored content. 

Next, the influencer will promote the company’s product or service to their followers, often through a visually appealing post on their Instagram feed or story.

Influencer marketing can be an effective way for companies to increase brand awareness, reach new customers, and drive sales. 

However, it is important for companies to carefully research and select influencers who are authentic and have a genuine following in order to ensure the best return on investment. It is also important for companies to disclose any sponsored content and follow all relevant advertising regulations.

Tips for Influencer Marketing

Influencer marketing on Instagram can be a powerful tool for promoting an ecommerce business. Here are some benefits of influencer marketing;

Reach a wider audience

Influencers have a large following of engaged fans, which can help expose your business to a larger audience. If you are finding it hard to reach follower count targets, using the services of an influencer can unlock a whole cohort of potential followers in a very short amount of time.

Build credibility and truöst

When influencers promote your products, it can help build credibility and trust with their followers. This is because people often view influencers as trusted sources of product recommendations. 

For example, UK based beauty influencer Molly-Mae has a substantial group of loyal followers that trust her recommendations and suggestions when it comes to anything make-up and hair related. 

Increase brand awareness

Partnering with influencers can help increase brand awareness and reach new potential customers. 

When an influencer shares content about your ecommerce business, it helps to get the name of your brand in front of people who may be interested in learning more about what you offer.

Enhance your brand’s image

Influencers can help enhance your brand’s image by showcasing your products in a way that is authentic and relatable to their followers. Many influencers will create posts and stories of them using your products in the form of tutorials and reviews. 

These are great ways to show the great quality of your products and to get people interested in checking them out for themselves. 

Drive sales

Influencer marketing can be an effective way to drive sales and drive traffic to your ecommerce site. Seeing as loyal followers trust what influencers say, more often than not, they will also listen to calls to actions. If an influencer tells their followers they should check out your ecommerce website, a large percentage of them will.

How to Choose the Right Influencer

When choosing influencers to work with, it’s important to choose those who align with your brand values and have a genuine following. It’s also important to clearly communicate your expectations and goals for the partnership, and to provide the influencer with the necessary information and products to effectively promote your business.

Consider their audience

Look for influencers who have an engaged and relevant audience. This can help to increase the reach and effectiveness of your campaign.

Look for authenticity

Choose influencers who have a genuine following and create authentic content. This can help to build trust and credibility with their followers and increase the chances of your campaign being successful.

Consider their engagement rate 

Look for influencers who have a high engagement rate (likes, comments, and shares per post). This can help to ensure that their content resonates with their audience and is likely to drive engagement.

Look for diversity

Consider partnering with influencers who represent a diverse range of demographics and interests to reach a wider audience.

By following these tips, you can choose the right influencer for your Instagram marketing campaign and increase its chances of success.

Is Influencer Marketing Fool-Proof for Promoting Ecommerce Businesses?

It is difficult to determine a specific percentage of people who buy products advertised by influencers. It can vary depending on various factors such as the influencer’s audience, the product being promoted, and the authenticity of the content.

Influencer marketing can be an effective way to reach a larger audience and increase brand awareness, but it is important to keep in mind that not all followers will necessarily make a purchase. It is important to track your results and analyze the effectiveness of your influencer campaigns to determine their impact on sales.

That being said, some studies have found that influencer marketing can be an effective way to drive sales. 

For example, a survey conducted by Collective Bias found that 49% of consumers said they had made a purchase based on an influencer’s recommendation. Similarly, a survey conducted by Tomoson found that businesses make an average of $6.50 for every $1 they spend on influencer marketing.

Overall, while it is difficult to determine a specific percentage of people who buy products advertised by influencers, influencer marketing can be an effective way to reach a larger audience and drive sales. Why not try it out for yourself and gauge the results to determine its success for your ecommerce business. 

Use User Generated Content

User generated content (UGC) refers to any content, such as photos or videos, that is created and shared by your customers or fans. When it comes to promoting an ecommerce business on Instagram, UGC can be a powerful tool for several reasons:

Boosts social proof

UGC helps to build social proof by showing potential customers that other people are using and enjoying your products. This can help to increase their trust and confidence in your business.

Increases engagement

UGC encourages your followers to engage with your content by liking, commenting, and sharing it. This can help to increase the visibility of your profile and attract new followers.

Enhances your brand’s image

UGC showcases your products in a real-life context. This can help to enhance your brand’s image and make it more relatable to your audience.

Saves time and resources

Creating UGC is often easier and less time-consuming than creating original content. This is because you can simply repost content that has already been created by your customers or fans.

To encourage the creation and sharing of UGC, consider running a contest or challenge that encourages your followers to share photos or videos of themselves using your products. You can also use hashtags to make it easier for users to find and share your content.

When reposting UGC, be sure to ask for permission and credit the original creator. You can also consider offering incentives, such as exclusive discounts or free products, to encourage your followers to create and share more content.

Overall, incorporating UGC into your Instagram marketing strategy can be a great way to promote your ecommerce business and engage with your followers.

Instagram Shopping

Instagram shopping is a feature that allows businesses to tag products in their posts and stories. This makes it easier for users to discover and purchase products. Here’s how Instagram shopping can be used to promote an ecommerce business:

Increases visibility of products

Tagging products in your posts and stories makes it easier for users to discover and learn about your products.

Simplifies the purchasing process

Instagram shopping allows users to easily view product details and make a purchase without leaving the app. This simplifies the purchasing process and makes it more convenient for users.

Boosts sales

By making it easier for users to discover and purchase your products, Instagram shopping can help boost sales and drive traffic to your ecommerce site.

To use Instagram shopping, your business must meet certain requirements, such as having a business account, a Facebook shop, and an ecommerce website. You must also be located in a country where Instagram shopping is available.

To set up Instagram shopping, you’ll need to connect your Instagram business account to your Facebook shop and start tagging your products in your posts and stories. You can also create shoppable collections to showcase your products in a visually appealing way.

By incorporating Instagram shopping into your marketing strategy, you can increase the visibility of your products and make it easier for users to discover and purchase them.


Instagram is a great platform for ecommerce businesses to grow their brand. With over 2 billion users and counting, there’s no reason why your business shouldn’t be using Instagram to boost your sales and overall brand awareness! We hope this article gave you some tips on how to do just that.

If you would like more helpful tips and tricks on marketing your ecommerce business, check out our guide with leading expertise and knowledge.


Adaline Lefe Mary John

Adaline Lefe Mary John

A great researcher and creator, Adaline is responsible for planning and managing content for all our websites. She has over 10 years of experience in creating and managing content.

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